Thilo Sarrazin Audience in Germany
Thilo Sarrazin has an estimated audience of 525,854 people in Germany. 28.1% are female, 71.9% are male, average age 49.3. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Urban Outfitters, Parma, Cullinan Diamond, Cocktail, Israel.
The average Thilo Sarrazin fan in Germany is 49.3 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Urban Outfitters, Parma, Cullinan Diamond, with strongest over-indexing on Urban Outfitters (3.42× the country average). Demographically, the Thilo Sarrazin audience skews more male with an average age of 49.3, and over-indexes on personality traits such as Patriotism, Tradition. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Politics & Society · Type: Person · Subtype: Politician
Demographics of Thilo Sarrazin fans
| Metric | Value |
|---|---|
| Female | 28.1% |
| Male | 71.9% |
| Average age | 49.3 |
| Estimated audience size | 525,854 |
Audience persona
The typical Thilo Sarrazin fan in Germany is more male, around 49.3 years old, with strong Patriotism tendencies and a notable affinity for Urban Outfitters.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 117,992 | 1.03× |
| Bayern | 74,545 | 0.88× |
| Baden-Württemberg | 60,330 | 0.84× |
| Niedersachsen | 49,315 | 0.97× |
| Hessen | 39,629 | 0.99× |
| Berlin | 35,394 | 1.51× |
| Sachsen | 29,332 | 1.14× |
| Rheinland-Pfalz | 23,435 | 0.89× |
| Brandenburg | 18,704 | 1.15× |
| Schleswig-Holstein | 17,067 | 0.9× |
| Thüringen | 13,964 | 1.04× |
| Sachsen-Anhalt | 12,426 | 0.91× |
| Hamburg | 12,298 | 1.03× |
| Mecklenburg-Vorpommern | 9,887 | 0.98× |
| Saarland | 5,645 | 0.87× |
| Bremen | 3,897 | 0.87× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Urban Outfitters | 3.42× | Shopping |
| Parma | 8.29× | Travel & Leisure |
| Cullinan Diamond | 27.27× | |
| Cocktail | 1.65× | Food & Beverages |
| Israel | 2.45× | Travel & Leisure |
| Jack White | 1.7× | Movies & TV |
| Graham Greene | 3.87× | Literature |
| Preacher (comics) | 5.56× | Literature |
| MK | 2.3× | Music & Radio |
| FilGoal | 8.28× | Sports |
| Molly Hatchet | 8.09× | Music & Radio |
| Google Analytics | 1.61× | Internet & Social Media |
| myDealZ | 1.65× | Shopping |
| Home Delivery | 1.6× | Food & Beverages |
| Esra Erol | 3.22× | Movies & TV |
| Granola | 5.35× | Food & Beverages |
| Hakone, Kanagawa | 3.41× | Travel & Leisure |
| Al Ahly SC | 1.98× | Sports |
| JDSU | 1.7× | Business & Career |
| Alaska | 1.86× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 2.9 |
| Tradition | CONSERVATISM | 1.63 |
| Spirituality | BALANCE | 1.19 |
| Need for Security | CONSERVATISM | 1.16 |
| Community Orientation | OPEN | 1.15 |
| Pet Ownership | JOY | 1.13 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 87.2% |
| Austria | 4.6% |
| Switzerland | 3.9% |
See Thilo Sarrazin audiences in other countries
More Politician audiences in Germany
- Friedrich Merz (5,955,023)
- Alice Weidel (4,603,801)
- Annalena Baerbock (3,193,946)
- Lars Klingbeil (3,027,025)
- Bärbel Bas (2,671,294)
Frequently asked questions
How many fans does Thilo Sarrazin have in Germany?
Thilo Sarrazin has an estimated audience of 525,854 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Thilo Sarrazin fans?
28.1% of Thilo Sarrazin fans are female, 71.9% are male, with an average age of 49.3 years.
Which brands do Thilo Sarrazin fans like most?
Thilo Sarrazin fans show strongest brand affinity for Urban Outfitters (3.42×), Parma (8.29×), and Cullinan Diamond (27.27×) over the country average.
Where do Thilo Sarrazin fans live in Germany?
Thilo Sarrazin fans in Germany are most concentrated in Nordrhein-Westfalen (reach 117,992), Bayern (reach 74,545), and Baden-Württemberg (reach 60,330). These three regions account for the largest share of the active audience.
What other brands do Thilo Sarrazin fans also like?
Beyond Thilo Sarrazin itself, the audience over-indexes on Parma (8.29×), Cullinan Diamond (27.27×), Cocktail (1.65×), and Israel (2.45×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Thilo Sarrazin. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.