Rascasse Audience Intelligence

Thilo Sarrazin Audience in Germany

A data profile of the people who buy, follow and care about Thilo Sarrazin in Germany — modelled from more than twelve digital signal sources. Thilo Sarrazin has an estimated audience of 524,015 people in Germany.

#73among Politician in Germany#2118among Person in Germany#539in Politics & Society

The average Thilo Sarrazin fan in Germany is 49.3 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Junge Freiheit, Markus Lanz, Freedom of speech, with strongest over-indexing on Junge Freiheit (32.68× the country average).

Demographically, the Thilo Sarrazin audience skews more male with an average age of 49.3, and over-indexes on personality traits such as Patriotism, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Thilo Sarrazin fan in Germany is more male, around 49.3 years old, with strong Patriotism tendencies and a notable affinity for Junge Freiheit.

Category: Politics & Society · Type: Person · Subtype: Politician

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Thilo Sarrazin profile in Germany.

Audience size
524K
in Germany
Gender
28.1%♀
71.9% male
Age
49.3
average years
Country rank
#11319
Person in Germany
Fig. 01

Search interest · 12-month trend

-11%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Thilo Sarrazin fans

28.1% are female, 71.9% are male, average age 49.3.

Fig. 02

Gender split

28.1%
Female
71.9%
Male
Demographic split for Thilo Sarrazin audience in Germany
MetricValue
Female28.1%
Male71.9%
Average age49.3
Estimated audience size524,015
Fig. 03

Age distribution

Ø 49.3
average years
Age distribution of the Thilo Sarrazin audience in Germany
Age bracketShare%
16-196%
20-297%
30-3913%
40-4929%
50+46%
Fig. 04

Worldwide distribution

87.1%

of the worldwide Thilo Sarrazin audience comes from Germany.

Worldwide audience distribution share by country for Thilo Sarrazin
CountryShare
Germany87.1%
Austria4.6%
Switzerland3.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Thilo Sarrazin audience in Germany is strongest.

Fig. 05

Top regions by affinity

Thilo Sarrazin fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~30K1.38×
02Brandenburg~20K1.18×
03Sachsen~30K1.14×
04Thüringen~10K1.07×
05Hamburg~10K1.03×
06Nordrhein-Westfalen~100K1.01×
07Sachsen-Anhalt~10K1.01×
08Mecklenburg-Vorpommern~10K1.01×
09Hessen~40K0.96×
10Niedersachsen~50K0.95×
11Rheinland-Pfalz~20K0.90×
12Schleswig-Holstein~20K0.90×
13Saarland~6K0.90×
14Bremen~4K0.90×
15Baden-Württemberg~60K0.86×
16Bayern~70K0.85×
Fig. 06

Affinity by region

Affinity by region — Thilo Sarrazin, Germany
0.85×1.00×1.38×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Thilo Sarrazin audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Thilo Sarrazin audience
#·InterestCategoryAffinity×
01Junge FreiheitNews32.68×
02Annegret Kramp-KarrenbauerPolitics & Society22.22×
03Markus LanzMovies & TV20.64×
04Freedom of speechPolitics & Society20.42×
05PatriotismPolitics & Society20.00×
06Frank-Walter SteinmeierPolitics & Society12.01×
07Jutarnji listNews9.58×
08The EconomistBusiness & Career9.26×
09BundestagPolitics & Society6.44×
10Herbert GrönemeyerMusic & Radio5.36×
11Der TagesspiegelNews5.01×
12Dynamo DresdenSports3.80×
13Roland KaiserMusic & Radio3.73×
14Solar powerHome & Garden3.35×
15Efficient energy useTechnology & Electronics3.27×
16Solar energyHome & Garden3.11×
17ZDFMovies & TV3.03×
18Breaking newsMovies & TV2.85×
19CommerzbankBusiness & Career2.21×
20TagesschauMovies & TV2.20×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Thilo Sarrazin audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Thilo Sarrazin audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.94×
SpiritualityBALANCE1.78×
IndividualismJOY1.69×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Thilo Sarrazin audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.63×
Price SensitivityPREMIUM0.70×
CreativityOPEN0.75×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Thilo Sarrazin have in Germany?

Thilo Sarrazin has an estimated audience of 524,015 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Thilo Sarrazin fans?

28.1% of Thilo Sarrazin fans are female, 71.9% are male, with an average age of 49.3 years.

03

Which brands do Thilo Sarrazin fans like most?

Thilo Sarrazin fans show strongest brand affinity for Junge Freiheit (32.68×), Markus Lanz (20.64×), and Freedom of speech (20.42×) over the country average.

04

Where do Thilo Sarrazin fans live in Germany?

Thilo Sarrazin fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~70K), and Baden-Württemberg (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Thilo Sarrazin fans also like?

Beyond Thilo Sarrazin itself, the audience over-indexes on Markus Lanz (20.64×), Freedom of speech (20.42×), Der Tagesspiegel (5.01×), and Patriotism (20×) compared to the Germany average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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How to read this data

Audience size is the estimated number of people in Germany who actively search for Thilo Sarrazin. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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