Ulm Audience in Germany
Ulm has an estimated audience of 1,182,930 people in Germany. 46.8% are female, 53.2% are male, average age 37.1. Top regions: Baden-Württemberg, Bayern, Nordrhein-Westfalen. Top brand affinities: Progressive rock, Hawesko, Chalkidiki, Alaska, Gran Torino.
The average Ulm fan in Germany is 37.1 years old, balanced, and lives primarily in Baden-Württemberg. The audience is concentrated in Baden-Württemberg, Bayern, Nordrhein-Westfalen. Top brand affinities include Progressive rock, Hawesko, Chalkidiki, with strongest over-indexing on Progressive rock (3.59× the country average). Demographically, the Ulm audience skews balanced with an average age of 37.1, and over-indexes on personality traits such as Patriotism, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: Topic · Subtype: City
Demographics of Ulm fans
| Metric | Value |
|---|---|
| Female | 46.8% |
| Male | 53.2% |
| Average age | 37.1 |
| Estimated audience size | 1,182,930 |
Audience persona
The typical Ulm fan in Germany is balanced, around 37.1 years old, with strong Patriotism tendencies and a notable affinity for Progressive rock.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Baden-Württemberg | 704,963 | 4.37× |
| Bayern | 443,099 | 2.33× |
| Nordrhein-Westfalen | 219,877 | 0.85× |
| Hessen | 88,335 | 0.98× |
| Niedersachsen | 82,034 | 0.71× |
| Rheinland-Pfalz | 54,180 | 0.91× |
| Sachsen | 35,112 | 0.61× |
| Berlin | 34,868 | 0.66× |
| Schleswig-Holstein | 24,803 | 0.58× |
| Hamburg | 18,625 | 0.7× |
| Thüringen | 18,158 | 0.6× |
| Brandenburg | 17,524 | 0.48× |
| Sachsen-Anhalt | 15,680 | 0.51× |
| Mecklenburg-Vorpommern | 10,361 | 0.46× |
| Saarland | 9,680 | 0.67× |
| Bremen | 5,892 | 0.58× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Progressive rock | 3.59× | Music & Radio |
| Hawesko | 7.17× | Food & Beverages |
| Chalkidiki | 7.17× | Travel & Leisure |
| Alaska | 5.65× | Travel & Leisure |
| Gran Torino | 7.13× | Movies & TV |
| Stamp collecting | 7.17× | Home & Garden |
| Google Analytics | 3.36× | Internet & Social Media |
| Golden Gate | 6.45× | Games |
| JDSU | 3.65× | Business & Career |
| Israel | 2.13× | Travel & Leisure |
| Sailor | 5.06× | Travel & Leisure |
| Jura Mountains | 5.69× | Travel & Leisure |
| Stradivarius | 1.53× | Shopping |
| Noodle (Gorillaz) | 2.95× | Music & Radio |
| Tuscany | 4.06× | Travel & Leisure |
| Bully (2011 film) | 4.67× | Movies & TV |
| Natural rubber | 1.72× | Cars & Mobility |
| 12 Monkeys (TV series) | 4.52× | Movies & TV |
| Lev Yashin | 6.97× | Sports |
| Emperor Entertainment Group | 2.42× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 2.23 |
| Community Orientation | OPEN | 1.25 |
| Sports Activity | POWER | 1.23 |
| Tradition | CONSERVATISM | 1.22 |
| Risk Appetite | THRILL | 1.14 |
| Sustainability | BALANCE | 1.12 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 55.4% |
| United States | 9.3% |
| Japan | 5.1% |
See Ulm audiences in other countries
More City audiences in Germany
- Munich (13,817,934)
- Cologne (11,127,236)
- Düsseldorf (9,799,850)
- Bar, Montenegro (9,526,743)
- Berlin (8,392,974)
Frequently asked questions
How many fans does Ulm have in Germany?
Ulm has an estimated audience of 1,182,930 people in Germany, concentrated in Baden-Württemberg and Bayern.
What is the gender split and age of Ulm fans?
46.8% of Ulm fans are female, 53.2% are male, with an average age of 37.1 years.
Which brands do Ulm fans like most?
Ulm fans show strongest brand affinity for Progressive rock (3.59×), Hawesko (7.17×), and Chalkidiki (7.17×) over the country average.
Where do Ulm fans live in Germany?
Ulm fans in Germany are most concentrated in Baden-Württemberg (reach 704,963), Bayern (reach 443,099), and Nordrhein-Westfalen (reach 219,877). These three regions account for the largest share of the active audience.
What other brands do Ulm fans also like?
Beyond Ulm itself, the audience over-indexes on Hawesko (7.17×), Chalkidiki (7.17×), Alaska (5.65×), and Gran Torino (7.13×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Ulm. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.