Ulm Audience in Germany
Ulm has an estimated audience of 1,182,930 people in Germany. 46.8% are female, 53.2% are male, average age 37.1. Top regions: Baden-Württemberg, Bayern, Nordrhein-Westfalen. Top brand affinities: Lindsey Vonn, Borussia Dortmund, F.C. Hansa Rostock, FC Bayern Munich, VfB Stuttgart.
The average Ulm fan in Germany is 37.1 years old, balanced, and lives primarily in Baden-Württemberg. The audience is concentrated in Baden-Württemberg, Bayern, Nordrhein-Westfalen. Top brand affinities include Lindsey Vonn, Borussia Dortmund, F.C. Hansa Rostock, with strongest over-indexing on Lindsey Vonn (7.17× the country average). Demographically, the Ulm audience skews balanced with an average age of 37.1, and over-indexes on personality traits such as Patriotism, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: Topic · Subtype: City
Demographics of Ulm fans
| Metric | Value |
|---|---|
| Female | 46.8% |
| Male | 53.2% |
| Average age | 37.1 |
| Estimated audience size | 1,182,930 |
Audience persona
The typical Ulm fan in Germany is balanced, around 37.1 years old, with strong Patriotism tendencies and a notable affinity for Lindsey Vonn.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Baden-Württemberg | 704,963 | 4.37× |
| Bayern | 443,099 | 2.33× |
| Nordrhein-Westfalen | 219,877 | 0.85× |
| Hessen | 88,335 | 0.98× |
| Niedersachsen | 82,034 | 0.71× |
| Rheinland-Pfalz | 54,180 | 0.91× |
| Sachsen | 35,112 | 0.61× |
| Berlin | 34,868 | 0.66× |
| Schleswig-Holstein | 24,803 | 0.58× |
| Hamburg | 18,625 | 0.7× |
| Thüringen | 18,158 | 0.6× |
| Brandenburg | 17,524 | 0.48× |
| Sachsen-Anhalt | 15,680 | 0.51× |
| Mecklenburg-Vorpommern | 10,361 | 0.46× |
| Saarland | 9,680 | 0.67× |
| Bremen | 5,892 | 0.58× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Lindsey Vonn | 7.17× | Sports |
| Borussia Dortmund | 2.36× | Sports |
| F.C. Hansa Rostock | 6.12× | Sports |
| FC Bayern Munich | 2.31× | Sports |
| VfB Stuttgart | 3.28× | Sports |
| 1. FC Heidenheim | 6.97× | Sports |
| 2. Bundesliga | 2.52× | Sports |
| Eintracht Frankfurt | 2.42× | Sports |
| RB Leipzig | 2.95× | Sports |
| Mikaela Shiffrin | 7.17× | Sports |
| SpVgg Greuther Fürth | 7.17× | Sports |
| Transfermarkt | 2.11× | Sports |
| Maria Callas | 7.17× | Music & Radio |
| VfL Bochum | 3.34× | Sports |
| El Corte Inglés | 7.17× | Shopping |
| Hertha BSC | 2.74× | Sports |
| Arminia Bielefeld | 3.5× | Sports |
| Sports betting | 4.42× | Games |
| Ryanair | 1.72× | Travel & Leisure |
| IHF World Men's Handball Championship | 2.34× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 2.23 |
| Community Orientation | OPEN | 1.25 |
| Sports Activity | POWER | 1.23 |
| Tradition | CONSERVATISM | 1.22 |
| Risk Appetite | THRILL | 1.14 |
| Sustainability | BALANCE | 1.12 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 55.4% |
| United States | 9.3% |
| Japan | 5.1% |
See Ulm audiences in other countries
More City audiences in Germany
- Munich (13,817,934)
- Cologne (11,127,236)
- Düsseldorf (9,799,850)
- Bar, Montenegro (9,526,743)
- Berlin (8,392,974)
Frequently asked questions
How many fans does Ulm have in Germany?
Ulm has an estimated audience of 1,182,930 people in Germany, concentrated in Baden-Württemberg and Bayern.
What is the gender split and age of Ulm fans?
46.8% of Ulm fans are female, 53.2% are male, with an average age of 37.1 years.
Which brands do Ulm fans like most?
Ulm fans show strongest brand affinity for Lindsey Vonn (7.17×), Borussia Dortmund (2.36×), and F.C. Hansa Rostock (6.12×) over the country average.
Where do Ulm fans live in Germany?
Ulm fans in Germany are most concentrated in Baden-Württemberg (reach 704,963), Bayern (reach 443,099), and Nordrhein-Westfalen (reach 219,877). These three regions account for the largest share of the active audience.
What other brands do Ulm fans also like?
Beyond Ulm itself, the audience over-indexes on Borussia Dortmund (2.36×), F.C. Hansa Rostock (6.12×), FC Bayern Munich (2.31×), and VfB Stuttgart (3.28×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Ulm. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.