Rascasse Audience Intelligence

Walnut, California Audience in Germany

A data profile of the people who buy, follow and care about Walnut, California in Germany — modelled from more than twelve digital signal sources. Walnut, California has an estimated audience of 374,019 people in Germany.

#29among Department store in Germany#1356among POI in Germany#361in Shopping

The average Walnut, California fan in Germany is 41.0 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Ryanair, Tour de France, Meghan Markle, with strongest over-indexing on Ryanair (1.82× the country average).

Demographically, the Walnut, California audience skews more female with an average age of 41.0, and over-indexes on personality traits such as Tradition, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Walnut, California fan in Germany is more female, around 41.0 years old, with strong Tradition tendencies and a notable affinity for Ryanair.

Category: Shopping · Type: POI · Subtype: Department store

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Walnut, California profile in Germany.

Audience size
374K
in Germany
Gender
57.7%♀
42.3% male
Age
41.0
average years
Country rank
#14806
POI in Germany
Fig. 01

Search interest · 12-month trend

-47%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Walnut, California fans

57.7% are female, 42.3% are male, average age 41.0.

Fig. 02

Gender split

57.7%
Female
42.3%
Male
Demographic split for Walnut, California audience in Germany
MetricValue
Female57.7%
Male42.3%
Average age41.0
Estimated audience size374,019
Fig. 03

Age distribution

Ø 41.0
average years
Age distribution of the Walnut, California audience in Germany
Age bracketShare%
16-199%
20-2924%
30-3924%
40-4925%
50+18%
Fig. 04

Worldwide distribution

31.4%

of the worldwide Walnut, California audience comes from Germany.

Worldwide audience distribution share by country for Walnut, California
CountryShare
Germany31.4%
Brazil18.0%
Mexico16.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Walnut, California audience in Germany is strongest.

Fig. 05

Top regions by affinity

Walnut, California fans by region: top regions in Germany
#RegionReachAffinity×
01Hamburg~9K1.06×
02Saarland~5K1.02×
03Berlin~20K1.01×
04Schleswig-Holstein~10K1.01×
05Sachsen-Anhalt~10K1.01×
06Thüringen~10K1.01×
07Bremen~3K1.01×
08Rheinland-Pfalz~20K1.00×
09Sachsen~20K1.00×
10Brandenburg~10K0.99×
11Mecklenburg-Vorpommern~7K0.99×
12Hessen~30K0.98×
13Niedersachsen~40K0.97×
14Baden-Württemberg~50K0.96×
15Bayern~60K0.95×
16Nordrhein-Westfalen~80K0.93×
Fig. 06

Affinity by region

Affinity by region — Walnut, California, Germany
0.93×1.00×1.06×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Walnut, California audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Walnut, California audience
#·InterestCategoryAffinity×
01Meghan MarkleFashion & Accessoires4.06×
02Salma HayekMovies & TV3.00×
03Tour de FranceSports2.52×
04ThermomixHome & Garden2.10×
05Low-carbohydrate dietFood & Beverages2.07×
06QVCMovies & TV1.99×
07Garden centreHome & Garden1.91×
08Home AppliancesHome & Garden1.84×
09RyanairTravel & Leisure1.82×
10Garden furnitureHome & Garden1.81×
11Fair tradeBusiness & Career1.77×
12KitchenwareHome & Garden1.74×
13PharmacyBusiness & Career1.72×
14TraditionPolitics & Society1.67×
15Organic farmingFood & Beverages1.63×
16Snack foodFood & Beverages1.63×
17EtsyFashion & Accessoires1.59×
18Organic foodFood & Beverages1.58×
19GrillingFood & Beverages1.54×
20WineFood & Beverages1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Walnut, California audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Walnut, California audience · What stands out
TraitClusterDeviationScore
TraditionCONSERVATISM1.67×
Quality AwarenessPREMIUM1.63×
IndulgenceJOY1.53×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Walnut, California audience · Rather not
TraitClusterDeviationScore
Risk AppetiteTHRILL0.63×
Career OrientationPOWER0.70×
Early Adopter MentalityPOWER0.80×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Walnut, California have in Germany?

Walnut, California has an estimated audience of 374,019 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Walnut, California fans?

57.7% of Walnut, California fans are female, 42.3% are male, with an average age of 41.0 years.

03

Which brands do Walnut, California fans like most?

Walnut, California fans show strongest brand affinity for Ryanair (1.82×), Tour de France (2.52×), and Meghan Markle (4.06×) over the country average.

04

Where do Walnut, California fans live in Germany?

Walnut, California fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~80K), Bayern (reach ~60K), and Baden-Württemberg (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Walnut, California fans also like?

Beyond Walnut, California itself, the audience over-indexes on Tour de France (2.52×), Meghan Markle (4.06×), QVC (1.99×), and Home Appliances (1.84×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Department store audiences in Germany

See Walnut, California audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Walnut, California. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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