Walnut, California Audience in Germany
Walnut, California has an estimated audience of 374,019 people in Germany. 57.7% are female, 42.3% are male, average age 41.0. Top regions: Baden-Württemberg, Bayern, Nordrhein-Westfalen. Top brand affinities: S.S.C. Napoli, QVC, Low-carbohydrate diet, Meghan Markle, Thermomix.
The average Walnut, California fan in Germany is 41.0 years old, more female, and lives primarily in Baden-Württemberg. The audience is concentrated in Baden-Württemberg, Bayern, Nordrhein-Westfalen. Top brand affinities include S.S.C. Napoli, QVC, Low-carbohydrate diet, with strongest over-indexing on S.S.C. Napoli (5.87× the country average). Demographically, the Walnut, California audience skews more female with an average age of 41.0, and over-indexes on personality traits such as Sustainability, Healthy Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Shopping · Type: POI · Subtype: Department store
Demographics of Walnut, California fans
| Metric | Value |
|---|---|
| Female | 57.7% |
| Male | 42.3% |
| Average age | 41.0 |
| Estimated audience size | 374,019 |
Audience persona
The typical Walnut, California fan in Germany is more female, around 41.0 years old, with strong Sustainability tendencies and a notable affinity for S.S.C. Napoli.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Baden-Württemberg | 32,009 | 0.63× |
| Bayern | 30,966 | 0.52× |
| Nordrhein-Westfalen | 30,124 | 0.37× |
| Niedersachsen | 23,879 | 0.66× |
| Hessen | 21,876 | 0.77× |
| Rheinland-Pfalz | 20,270 | 1.08× |
| Berlin | 19,528 | 1.17× |
| Sachsen | 17,638 | 0.96× |
| Schleswig-Holstein | 14,881 | 1.11× |
| Hamburg | 14,688 | 1.74× |
| Thüringen | 12,466 | 1.31× |
| Sachsen-Anhalt | 12,107 | 1.25× |
| Brandenburg | 8,416 | 0.73× |
| Saarland | 7,939 | 1.73× |
| Bremen | 5,194 | 1.62× |
| Mecklenburg-Vorpommern | 2,662 | 0.37× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| S.S.C. Napoli | 5.87× | Sports |
| QVC | 1.63× | Movies & TV |
| Low-carbohydrate diet | 2.08× | Food & Beverages |
| Meghan Markle | 2.72× | Fashion & Accessoires |
| Thermomix | 1.74× | Home & Garden |
| Kitchenware | 1.5× | Home & Garden |
| Tour de France | 2.12× | Sports |
| Gluten-free diet | 2.06× | Food & Beverages |
| Yves Rocher (company) | 3.48× | Beauty & Wellness |
| CC cream | 2.8× | Beauty & Wellness |
| FIS Alpine Ski World Cup | 2.19× | Sports |
| Leonardo DiCaprio | 1.58× | Movies & TV |
| Arnold Schwarzenegger | 1.76× | Movies & TV |
| Climate change | 2.22× | Home & Garden |
| Sports betting | 1.78× | Games |
| Real estate investing | 1.78× | Business & Career |
| Sun tanning | 1.95× | Beauty & Wellness |
| Superfood | 1.98× | Food & Beverages |
| Super Bowl | 1.71× | Sports |
| Weight Watchers | 1.94× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 1.31 |
| Healthy Lifestyle | BALANCE | 1.18 |
| Quality Awareness | PREMIUM | 1.11 |
| Design Affinity | PREMIUM | 1.11 |
| DIY Mentality | THRILL | 1.08 |
| Tradition | CONSERVATISM | 1.07 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 31.4% |
| Brazil | 18.0% |
| Mexico | 16.9% |
See Walnut, California audiences in other countries
More Department store audiences in Germany
- Metro (department store) (8,068,302)
- Starbuck, Minnesota (5,305,277)
- Galeria (2,433,209)
- Frost, Minnesota (2,332,055)
- Liberty (1,560,553)
Frequently asked questions
How many fans does Walnut, California have in Germany?
Walnut, California has an estimated audience of 374,019 people in Germany, concentrated in Baden-Württemberg and Bayern.
What is the gender split and age of Walnut, California fans?
57.7% of Walnut, California fans are female, 42.3% are male, with an average age of 41.0 years.
Which brands do Walnut, California fans like most?
Walnut, California fans show strongest brand affinity for S.S.C. Napoli (5.87×), QVC (1.63×), and Low-carbohydrate diet (2.08×) over the country average.
Where do Walnut, California fans live in Germany?
Walnut, California fans in Germany are most concentrated in Baden-Württemberg (reach 32,009), Bayern (reach 30,966), and Nordrhein-Westfalen (reach 30,124). These three regions account for the largest share of the active audience.
What other brands do Walnut, California fans also like?
Beyond Walnut, California itself, the audience over-indexes on QVC (1.63×), Low-carbohydrate diet (2.08×), Meghan Markle (2.72×), and Thermomix (1.74×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Walnut, California. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.