Rascasse Audience Intelligence

Waterloo Audience in Germany

A data profile of the people who buy, follow and care about Waterloo in Germany — modelled from more than twelve digital signal sources. Waterloo has an estimated audience of 364,353 people in Germany.

#185among Singer-songwriter in Germany#3104among Person in Germany#1853in Music & Radio

The average Waterloo fan in Germany is 36.0 years old, balanced, and lives primarily in Niedersachsen.

The audience is concentrated in Niedersachsen, Nordrhein-Westfalen, Bayern.

Top brand affinities include Nina Chuba, Nature, Germany, with strongest over-indexing on Nina Chuba (11.48× the country average).

Demographically, the Waterloo audience skews balanced with an average age of 36.0, and over-indexes on personality traits such as Tradition, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Waterloo fan in Germany is balanced, around 36.0 years old, with strong Tradition tendencies and a notable affinity for Nina Chuba.

Category: Music & Radio · Type: Person · Subtype: Singer-songwriter

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Waterloo profile in Germany.

Audience size
364K
in Germany
Gender
52.7%♀
47.3% male
Age
36.0
average years
Country rank
#15085
Person in Germany
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Waterloo fans

52.7% are female, 47.3% are male, average age 36.0.

Fig. 02

Gender split

52.7%
Female
47.3%
Male
Demographic split for Waterloo audience in Germany
MetricValue
Female52.7%
Male47.3%
Average age36.0
Estimated audience size364,353
Fig. 03

Age distribution

Ø 36.0
average years
Age distribution of the Waterloo audience in Germany
Age bracketShare%
16-1929%
20-2919%
30-3918%
40-4919%
50+14%
Fig. 04

Worldwide distribution

3.6%

of the worldwide Waterloo audience comes from Germany.

Worldwide audience distribution share by country for Waterloo
CountryShare
United Kingdom32.8%
United States16.4%
Belgium12.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Waterloo audience in Germany is strongest.

Fig. 05

Top regions by affinity

Waterloo fans by region: top regions in Germany
#RegionReachAffinity×
01Niedersachsen~90K2.48×
02Hessen~30K1.10×
03Rheinland-Pfalz~20K1.09×
04Nordrhein-Westfalen~80K1.05×
05Bayern~60K1.04×
06Saarland~4K1.02×
07Baden-Württemberg~50K0.99×
08Sachsen~20K0.97×
09Hamburg~7K0.93×
10Berlin~10K0.91×
11Schleswig-Holstein~10K0.88×
12Thüringen~8K0.87×
13Bremen~3K0.85×
14Mecklenburg-Vorpommern~6K0.82×
15Brandenburg~9K0.81×
16Sachsen-Anhalt~7K0.81×
Fig. 06

Affinity by region

Affinity by region — Waterloo, Germany
0.81×1.00×2.48×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Waterloo audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Waterloo audience
#·InterestCategoryAffinity×
01MonumentsMusic & Radio20.00×
02Nina ChubaMusic & Radio11.48×
03NellyMusic & Radio9.69×
04Ray CharlesMusic & Radio9.54×
05Mark KnopflerMusic & Radio8.85×
06Creedence Clearwater RevivalMusic & Radio8.70×
07American Music AwardMusic & Radio8.43×
08Kate BushMusic & Radio5.64×
09PlaylistMusic & Radio5.55×
10IkkimelMusic & Radio4.67×
11AylivaMusic & Radio3.79×
12EurodanceMusic & Radio3.57×
13NatureHome & Garden2.63×
14VacationsTravel & Leisure2.47×
15ConcertsMusic & Radio2.45×
16Singer-songwriterMusic & Radio2.14×
17FamilyKids & Family1.92×
18EmailTechnology & Electronics1.75×
19German languagePolitics & Society1.71×
20GermanyTravel & Leisure1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Waterloo audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Waterloo audience · What stands out
TraitClusterDeviationScore
TraditionCONSERVATISM1.33×
Community OrientationOPEN1.23×
ExtroversionTHRILL1.23×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Waterloo audience · Rather not
TraitClusterDeviationScore
Sports ActivityPOWER0.86×
DIY MentalityTHRILL0.92×
Career OrientationPOWER0.93×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Waterloo have in Germany?

Waterloo has an estimated audience of 364,353 people in Germany, concentrated in Niedersachsen and Nordrhein-Westfalen.

02

What is the gender split and age of Waterloo fans?

52.7% of Waterloo fans are female, 47.3% are male, with an average age of 36.0 years.

03

Which brands do Waterloo fans like most?

Waterloo fans show strongest brand affinity for Nina Chuba (11.48×), Nature (2.63×), and Germany (1.52×) over the country average.

04

Where do Waterloo fans live in Germany?

Waterloo fans in Germany are most concentrated in Niedersachsen (reach ~90K), Nordrhein-Westfalen (reach ~80K), and Bayern (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Waterloo fans also like?

Beyond Waterloo itself, the audience over-indexes on Nature (2.63×), Germany (1.52×), Family (1.92×), and Nelly (9.69×) compared to the Germany average.

Appendix

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Related profiles, rankings and the same audience in other markets.

More Singer-songwriter audiences in Germany

See Waterloo audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Waterloo. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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