WDR 5 Audience in Germany
WDR 5 has an estimated audience of 920,860 people in Germany. 52.0% are female, 48.0% are male, average age 42.6. Top regions: Nordrhein-Westfalen, Niedersachsen, Hessen. Top brand affinities: Progressive rock, Stradivarius, Pillow, The Fader, Israel.
The average WDR 5 fan in Germany is 42.6 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Niedersachsen, Hessen. Top brand affinities include Progressive rock, Stradivarius, Pillow, with strongest over-indexing on Progressive rock (2.41× the country average). Demographically, the WDR 5 audience skews balanced with an average age of 42.6, and over-indexes on personality traits such as Sports Activity, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Music & Radio · Type: Radio Station
Demographics of WDR 5 fans
| Metric | Value |
|---|---|
| Female | 52.0% |
| Male | 48.0% |
| Average age | 42.6 |
| Estimated audience size | 920,860 |
Audience persona
The typical WDR 5 fan in Germany is balanced, around 42.6 years old, with strong Sports Activity tendencies and a notable affinity for Progressive rock.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 690,645 | 8.9× |
| Niedersachsen | 119,775 | 1.34× |
| Hessen | 46,272 | 0.66× |
| Rheinland-Pfalz | 37,569 | 0.81× |
| Baden-Württemberg | 35,518 | 0.28× |
| Bayern | 34,752 | 0.23× |
| Berlin | 21,685 | 0.53× |
| Schleswig-Holstein | 16,135 | 0.49× |
| Hamburg | 13,899 | 0.67× |
| Sachsen | 11,662 | 0.26× |
| Thüringen | 8,197 | 0.35× |
| Brandenburg | 7,166 | 0.25× |
| Sachsen-Anhalt | 4,918 | 0.21× |
| Bremen | 4,220 | 0.54× |
| Saarland | 3,530 | 0.31× |
| Mecklenburg-Vorpommern | 3,046 | 0.17× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Progressive rock | 2.41× | Music & Radio |
| Stradivarius | 1.97× | Shopping |
| Pillow | 1.77× | Home & Garden |
| The Fader | 5.82× | Music & Radio |
| Israel | 1.58× | Travel & Leisure |
| Eindhoven | 1.54× | Travel & Leisure |
| Natural rubber | 1.6× | Cars & Mobility |
| Home Delivery | 1.57× | Food & Beverages |
| Oliver Kahn | 1.72× | Sports |
| Volvo V60 | 2.06× | Cars & Mobility |
| Figure painting (hobby) | 1.76× | Arts & Culture |
| Gloria | 1.95× | Music & Radio |
| Pro-Ject | 2.59× | Music & Radio |
| Kippah | 1.91× | Fashion & Accessoires |
| Keeper (password manager) | 1.66× | Technology & Electronics |
| Viator | 2.4× | Travel & Leisure |
| Newborn screening | 3.38× | Health |
| Information sensitivity | 1.98× | Technology & Electronics |
| Guédelon Castle | 4.06× | Travel & Leisure |
| Esra Erol | 1.96× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sports Activity | POWER | 1.38 |
| Community Orientation | OPEN | 1.27 |
| Family Orientation | CONSERVATISM | 1.23 |
| Sustainability | BALANCE | 1.21 |
| Indulgence | JOY | 1.21 |
| Early Adopter Mentality | POWER | 1.2 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 93.6% |
| Netherlands | 0.8% |
| Spain | 0.7% |
See WDR 5 audiences in other countries
More Music & Radio audiences in Germany
- WWWQ (8,269,951)
- WDR 4 (3,017,998)
- Radio Bollerwagen (2,683,136)
- Radio Bob (2,417,155)
- NDR 2 (2,261,911)
Frequently asked questions
How many fans does WDR 5 have in Germany?
WDR 5 has an estimated audience of 920,860 people in Germany, concentrated in Nordrhein-Westfalen and Niedersachsen.
What is the gender split and age of WDR 5 fans?
52.0% of WDR 5 fans are female, 48.0% are male, with an average age of 42.6 years.
Which brands do WDR 5 fans like most?
WDR 5 fans show strongest brand affinity for Progressive rock (2.41×), Stradivarius (1.97×), and Pillow (1.77×) over the country average.
Where do WDR 5 fans live in Germany?
WDR 5 fans in Germany are most concentrated in Nordrhein-Westfalen (reach 690,645), Niedersachsen (reach 119,775), and Hessen (reach 46,272). These three regions account for the largest share of the active audience.
What other brands do WDR 5 fans also like?
Beyond WDR 5 itself, the audience over-indexes on Stradivarius (1.97×), Pillow (1.77×), The Fader (5.82×), and Israel (1.58×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for WDR 5. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.