Wiesbaden Audience in Germany
Wiesbaden has an estimated audience of 1,722,515 people in Germany. 55.3% are female, 44.7% are male, average age 38.4. Top regions: Hessen, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities: SV Darmstadt 98, Face powder, Reinhard Mey, Iron Maiden, German hip hop.
The average Wiesbaden fan in Germany is 38.4 years old, more female, and lives primarily in Hessen. The audience is concentrated in Hessen, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities include SV Darmstadt 98, Face powder, Reinhard Mey, with strongest over-indexing on SV Darmstadt 98 (3.2× the country average). Demographically, the Wiesbaden audience skews more female with an average age of 38.4, and over-indexes on personality traits such as Indulgence, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: City
Demographics of Wiesbaden fans
| Metric | Value |
|---|---|
| Female | 55.3% |
| Male | 44.7% |
| Average age | 38.4 |
| Estimated audience size | 1,722,515 |
Audience persona
The typical Wiesbaden fan in Germany is more female, around 38.4 years old, with strong Indulgence tendencies and a notable affinity for SV Darmstadt 98.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Hessen | 666,032 | 5.07× |
| Nordrhein-Westfalen | 310,528 | 0.82× |
| Baden-Württemberg | 231,559 | 0.99× |
| Rheinland-Pfalz | 216,473 | 2.51× |
| Bayern | 194,739 | 0.7× |
| Niedersachsen | 95,453 | 0.57× |
| Berlin | 46,680 | 0.61× |
| Sachsen | 41,911 | 0.5× |
| Schleswig-Holstein | 29,618 | 0.48× |
| Hamburg | 23,790 | 0.61× |
| Thüringen | 21,783 | 0.5× |
| Brandenburg | 21,548 | 0.4× |
| Saarland | 18,348 | 0.87× |
| Sachsen-Anhalt | 18,214 | 0.41× |
| Mecklenburg-Vorpommern | 15,184 | 0.46× |
| Bremen | 7,445 | 0.51× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| SV Darmstadt 98 | 3.2× | Sports |
| Face powder | 1.64× | Beauty & Wellness |
| Reinhard Mey | 1.63× | Music & Radio |
| Iron Maiden | 1.56× | Music & Radio |
| German hip hop | 1.57× | Music & Radio |
| Holiday Park, Germany | 1.51× | Travel & Leisure |
| Coca-Cola Zero | 2.81× | Food & Beverages |
| Riesling | 2.04× | Food & Beverages |
| Box-spring | 1.79× | Home & Garden |
| Cathay Pacific | 1.68× | Travel & Leisure |
| Wheat beer | 1.59× | Food & Beverages |
| Joseph Haydn | 1.76× | Music & Radio |
| Antonio Vivaldi | 1.85× | Music & Radio |
| Annegret Kramp-Karrenbauer | 1.61× | Politics & Society |
| German wine | 2.93× | Food & Beverages |
| Pinot gris | 2.44× | Food & Beverages |
| Fresenius (company) | 1.53× | Health |
| Philadelphia Union | 3.12× | Sports |
| Baltimore Orioles | 1.86× | Sports |
| Cassandra Steen | 1.51× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.24 |
| Family Orientation | CONSERVATISM | 1.09 |
| Price Sensitivity | PREMIUM | 1.08 |
| Need for Security | CONSERVATISM | 1.02 |
| Healthy Lifestyle | BALANCE | 1.01 |
| DIY Mentality | THRILL | 1.01 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 79.2% |
| Netherlands | 3.7% |
| Switzerland | 3.4% |
See Wiesbaden audiences in other countries
More City audiences in Germany
- Munich (13,817,934)
- Cologne (11,127,236)
- Düsseldorf (9,799,850)
- Bar, Montenegro (9,526,743)
- Berlin (8,392,974)
Frequently asked questions
How many fans does Wiesbaden have in Germany?
Wiesbaden has an estimated audience of 1,722,515 people in Germany, concentrated in Hessen and Nordrhein-Westfalen.
What is the gender split and age of Wiesbaden fans?
55.3% of Wiesbaden fans are female, 44.7% are male, with an average age of 38.4 years.
Which brands do Wiesbaden fans like most?
Wiesbaden fans show strongest brand affinity for SV Darmstadt 98 (3.2×), Face powder (1.64×), and Reinhard Mey (1.63×) over the country average.
Where do Wiesbaden fans live in Germany?
Wiesbaden fans in Germany are most concentrated in Hessen (reach 666,032), Nordrhein-Westfalen (reach 310,528), and Baden-Württemberg (reach 231,559). These three regions account for the largest share of the active audience.
What other brands do Wiesbaden fans also like?
Beyond Wiesbaden itself, the audience over-indexes on Face powder (1.64×), Reinhard Mey (1.63×), Iron Maiden (1.56×), and German hip hop (1.57×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Wiesbaden. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.