Wilsberg Audience in Germany
A data profile of the people who buy, follow and care about Wilsberg in Germany — modelled from more than twelve digital signal sources. Wilsberg has an estimated audience of 1,382,659 people in Germany.
The average Wilsberg fan in Germany is 45.5 years old, more female, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Niedersachsen.
Top brand affinities include Red Bull Records, Roland Kaiser, Andy Borg, with strongest over-indexing on Red Bull Records (17.05× the country average).
Demographically, the Wilsberg audience skews more female with an average age of 45.5, and over-indexes on personality traits such as Patriotism, Tradition.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Wilsberg fan in Germany is more female, around 45.5 years old, with strong Patriotism tendencies and a notable affinity for Red Bull Records.
At a glance
The key figures that characterise the Wilsberg profile in Germany.
Search interest · 12-month trend
Demographics of Wilsberg viewers
60.9% are female, 39.1% are male, average age 45.5.
Gender split
| Metric | Value |
|---|---|
| Female | 60.9% |
| Male | 39.1% |
| Average age | 45.5 |
| Estimated audience size | 1,382,659 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 12% | |
| 30-39 | 19% | |
| 40-49 | 30% | |
| 50+ | 31% |
Worldwide distribution
of the worldwide Wilsberg audience comes from Germany.
| Country | Share |
|---|---|
| Germany | 89.1% |
| Austria | 4.1% |
| Switzerland | 3.1% |
Geography
Where the Wilsberg audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Sachsen-Anhalt | ~50K | 1.30× | |
| 02 | Nordrhein-Westfalen | ~400K | 1.24× | |
| 03 | Niedersachsen | ~200K | 1.21× | |
| 04 | Thüringen | ~40K | 1.21× | |
| 05 | Sachsen | ~80K | 1.16× | |
| 06 | Brandenburg | ~50K | 1.14× | |
| 07 | Schleswig-Holstein | ~60K | 1.12× | |
| 08 | Mecklenburg-Vorpommern | ~30K | 1.11× | |
| 09 | Rheinland-Pfalz | ~70K | 1.01× | |
| 10 | Saarland | ~20K | 0.94× | |
| 11 | Bremen | ~10K | 0.82× | |
| 12 | Baden-Württemberg | ~100K | 0.79× | |
| 13 | Hessen | ~80K | 0.79× | |
| 14 | Bayern | ~200K | 0.77× | |
| 15 | Berlin | ~40K | 0.72× | |
| 16 | Hamburg | ~20K | 0.68× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Wilsberg audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Red Bull Records | Music & Radio | 17.05× | ||
| 02 | Polizeiruf 110 | Movies & TV | 9.64× | ||
| 03 | Anna Loos | Movies & TV | 9.34× | ||
| 04 | Andy Borg | Music & Radio | 8.13× | ||
| 05 | ZDF-Fernsehgarten | Movies & TV | 7.46× | ||
| 06 | Michael Patrick Kelly | Music & Radio | 6.70× | ||
| 07 | Tatort | Movies & TV | 6.54× | ||
| 08 | Udo Jürgens | Music & Radio | 5.83× | ||
| 09 | Roland Kaiser | Music & Radio | 5.63× | ||
| 10 | Matthias Reim | Music & Radio | 5.30× | ||
| 11 | Barbara Schöneberger | Movies & TV | 4.68× | ||
| 12 | Scooby-Doo | Movies & TV | 4.58× | ||
| 13 | Ina Müller | Movies & TV | 4.35× | ||
| 14 | Peter Maffay | Music & Radio | 4.04× | ||
| 15 | Udo Lindenberg | Music & Radio | 4.00× | ||
| 16 | ZDF | Movies & TV | 3.14× | ||
| 17 | Tagesschau | Movies & TV | 2.78× | ||
| 18 | Müller (company) | Food & Beverages | 2.30× | ||
| 19 | Helene Fischer | Music & Radio | 2.30× | ||
| 20 | Nature | Home & Garden | 2.29× |
Personality of the Wilsberg audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.40× | |
| Tradition | CONSERVATISM | 1.34× | |
| Need for Security | CONSERVATISM | 1.34× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.61× | |
| Luxury Orientation | PREMIUM | 0.74× | |
| Design Affinity | PREMIUM | 0.80× |
Frequently asked questions
How many fans does Wilsberg have in Germany?
Wilsberg has an estimated audience of 1,382,659 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Wilsberg viewers?
60.9% of Wilsberg fans are female, 39.1% are male, with an average age of 45.5 years.
Which brands do Wilsberg fans like most?
Wilsberg fans show strongest brand affinity for Red Bull Records (17.05×), Roland Kaiser (5.63×), and Andy Borg (8.13×) over the country average.
Where do Wilsberg fans live in Germany?
Wilsberg fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~400K), Bayern (reach ~200K), and Niedersachsen (reach ~200K). These three regions account for the largest share of the active audience.
What other brands do Wilsberg fans also like?
Beyond Wilsberg itself, the audience over-indexes on Roland Kaiser (5.63×), Andy Borg (8.13×), Tagesschau (2.78×), and Anna Loos (9.34×) compared to the Germany average.
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How to read this data
Audience size is the estimated number of people in Germany who actively search for Wilsberg. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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