Wilsberg Audience in Germany
Wilsberg has an estimated audience of 1,259,586 people in Germany. 56.6% are female, 43.4% are male, average age 44.5. Top regions: Nordrhein-Westfalen, Bayern, Niedersachsen. Top brand affinities: Time (magazine), Goes, Home Office, Stradivarius, Israel.
The average Wilsberg fan in Germany is 44.5 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Niedersachsen. Top brand affinities include Time (magazine), Goes, Home Office, with strongest over-indexing on Time (magazine) (3.22× the country average). Demographically, the Wilsberg audience skews more female with an average age of 44.5, and over-indexes on personality traits such as Pet Ownership, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series
Demographics of Wilsberg fans
| Metric | Value |
|---|---|
| Female | 56.6% |
| Male | 43.4% |
| Average age | 44.5 |
| Estimated audience size | 1,259,586 |
Audience persona
The typical Wilsberg fan in Germany is more female, around 44.5 years old, with strong Pet Ownership tendencies and a notable affinity for Time (magazine).
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 347,188 | 1.26× |
| Bayern | 161,524 | 0.8× |
| Niedersachsen | 148,015 | 1.21× |
| Baden-Württemberg | 139,728 | 0.81× |
| Hessen | 77,265 | 0.8× |
| Sachsen | 73,526 | 1.19× |
| Rheinland-Pfalz | 63,464 | 1.01× |
| Schleswig-Holstein | 51,575 | 1.14× |
| Brandenburg | 44,505 | 1.14× |
| Berlin | 42,517 | 0.75× |
| Sachsen-Anhalt | 41,635 | 1.28× |
| Thüringen | 38,136 | 1.19× |
| Mecklenburg-Vorpommern | 25,823 | 1.07× |
| Hamburg | 19,496 | 0.68× |
| Saarland | 13,599 | 0.88× |
| Bremen | 8,430 | 0.78× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Time (magazine) | 3.22× | News |
| Goes | 1.56× | Travel & Leisure |
| Home Office | 1.8× | Business & Career |
| Stradivarius | 1.81× | Shopping |
| Israel | 1.83× | Travel & Leisure |
| Jack White | 1.79× | Movies & TV |
| Oliver Kahn | 2.86× | Sports |
| Esra Erol | 4.07× | Movies & TV |
| Chalkidiki | 3.03× | Travel & Leisure |
| Snow White (Fables) | 1.65× | Literature |
| Preacher (comics) | 4.7× | Literature |
| KLIX (AM) | 1.66× | Music & Radio |
| Home Delivery | 1.61× | Food & Beverages |
| Emperor Entertainment Group | 2.11× | Business & Career |
| Keeper (password manager) | 2.28× | Technology & Electronics |
| Ho, Ghana | 2.27× | Travel & Leisure |
| Volvo V60 | 2.34× | Cars & Mobility |
| Hawesko | 1.76× | Food & Beverages |
| Zagreb | 1.83× | Travel & Leisure |
| Competitive dance | 2.53× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Pet Ownership | JOY | 1.27 |
| Patriotism | CONSERVATISM | 1.14 |
| Healthy Lifestyle | BALANCE | 1.13 |
| Tradition | CONSERVATISM | 1.12 |
| DIY Mentality | THRILL | 1.09 |
| Sports Activity | POWER | 1.09 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 88.9% |
| Austria | 4.4% |
| Switzerland | 3.1% |
See Wilsberg audiences in other countries
More TV series audiences in Germany
- Euphoria (17,064,080)
- Natural World (14,669,113)
- Game of Thrones (10,121,751)
- Superman (10,006,308)
- Friends (9,772,934)
Frequently asked questions
How many fans does Wilsberg have in Germany?
Wilsberg has an estimated audience of 1,259,586 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Wilsberg fans?
56.6% of Wilsberg fans are female, 43.4% are male, with an average age of 44.5 years.
Which brands do Wilsberg fans like most?
Wilsberg fans show strongest brand affinity for Time (magazine) (3.22×), Goes (1.56×), and Home Office (1.8×) over the country average.
Where do Wilsberg fans live in Germany?
Wilsberg fans in Germany are most concentrated in Nordrhein-Westfalen (reach 347,188), Bayern (reach 161,524), and Niedersachsen (reach 148,015). These three regions account for the largest share of the active audience.
What other brands do Wilsberg fans also like?
Beyond Wilsberg itself, the audience over-indexes on Goes (1.56×), Home Office (1.8×), Stradivarius (1.81×), and Israel (1.83×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Wilsberg. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.