Rascasse Audience Intelligence

Winfried Kretschmann Audience in Germany

A data profile of the people who buy, follow and care about Winfried Kretschmann in Germany — modelled from more than twelve digital signal sources. Winfried Kretschmann has an estimated audience of 384,078 people in Germany.

#91among Politician in Germany#2941among Person in Germany#702in Politics & Society

The average Winfried Kretschmann fan in Germany is 42.2 years old, more male, and lives primarily in Baden-Württemberg.

The audience is concentrated in Baden-Württemberg, Nordrhein-Westfalen, Bayern.

Top brand affinities include Frauen-Bundesliga, Transfermarkt, 1. FC Heidenheim, with strongest over-indexing on Frauen-Bundesliga (7.07× the country average).

Demographically, the Winfried Kretschmann audience skews more male with an average age of 42.2, and over-indexes on personality traits such as Need for Security, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Winfried Kretschmann fan in Germany is more male, around 42.2 years old, with strong Need for Security tendencies and a notable affinity for Frauen-Bundesliga.

Category: Politics & Society · Type: Person · Subtype: Politician

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Winfried Kretschmann profile in Germany.

Audience size
384K
in Germany
Gender
23.4%♀
76.6% male
Age
42.2
average years
Country rank
#14483
Person in Germany
Fig. 01

Search interest · 12-month trend

-17%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Winfried Kretschmann fans

23.4% are female, 76.6% are male, average age 42.2.

Fig. 02

Gender split

23.4%
Female
76.6%
Male
Demographic split for Winfried Kretschmann audience in Germany
MetricValue
Female23.4%
Male76.6%
Average age42.2
Estimated audience size384,078
Fig. 03

Age distribution

Ø 42.2
average years
Age distribution of the Winfried Kretschmann audience in Germany
Age bracketShare%
16-1916%
20-2913%
30-3919%
40-4928%
50+24%
Fig. 04

Worldwide distribution

94.6%

of the worldwide Winfried Kretschmann audience comes from Germany.

Worldwide audience distribution share by country for Winfried Kretschmann
CountryShare
Germany94.6%
Switzerland1.6%
Austria1.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Winfried Kretschmann audience in Germany is strongest.

Fig. 05

Top regions by affinity

Winfried Kretschmann fans by region: top regions in Germany
#RegionReachAffinity×
01Baden-Württemberg~200K3.21×
02Sachsen~20K1.17×
03Thüringen~10K1.07×
04Brandenburg~10K0.99×
05Sachsen-Anhalt~10K0.98×
06Berlin~20K0.96×
07Rheinland-Pfalz~20K0.92×
08Mecklenburg-Vorpommern~7K0.88×
09Bayern~50K0.86×
10Saarland~4K0.81×
11Hessen~20K0.80×
12Schleswig-Holstein~10K0.74×
13Hamburg~7K0.74×
14Niedersachsen~30K0.73×
15Nordrhein-Westfalen~60K0.69×
16Bremen~2K0.68×
Fig. 06

Affinity by region

Affinity by region — Winfried Kretschmann, Germany
0.68×1.00×3.21×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Winfried Kretschmann audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Winfried Kretschmann audience
#·InterestCategoryAffinity×
01SpVgg Greuther FürthSports8.12×
02Karlsruher SCSports8.12×
03BeckMusic & Radio8.12×
041. FC HeidenheimSports8.11×
05Frauen-BundesligaSports7.07×
06Leon GoretzkaSports7.05×
07Lothar MatthäusSports6.50×
08Holstein KielSports5.64×
09VfL BochumSports4.90×
10TargobankBusiness & Career3.69×
11TransfermarktSports3.65×
12EssoCars & Mobility3.32×
13VfB StuttgartSports3.23×
14Der TagesspiegelNews3.15×
15TipicoGames2.95×
16NatureHome & Garden2.52×
17FamilyKids & Family1.92×
18Borussia DortmundSports1.81×
19TagesschauMovies & TV1.74×
20FC Bayern MunichSports1.59×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Winfried Kretschmann audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Winfried Kretschmann audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM1.35×
Risk AppetiteTHRILL1.34×
Community OrientationOPEN1.32×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Winfried Kretschmann audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.78×
Price SensitivityPREMIUM0.81×
Pet OwnershipJOY0.83×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Winfried Kretschmann have in Germany?

Winfried Kretschmann has an estimated audience of 384,078 people in Germany, concentrated in Baden-Württemberg and Nordrhein-Westfalen.

02

What is the gender split and age of Winfried Kretschmann fans?

23.4% of Winfried Kretschmann fans are female, 76.6% are male, with an average age of 42.2 years.

03

Which brands do Winfried Kretschmann fans like most?

Winfried Kretschmann fans show strongest brand affinity for Frauen-Bundesliga (7.07×), Transfermarkt (3.65×), and 1. FC Heidenheim (8.11×) over the country average.

04

Where do Winfried Kretschmann fans live in Germany?

Winfried Kretschmann fans in Germany are most concentrated in Baden-Württemberg (reach ~200K), Nordrhein-Westfalen (reach ~60K), and Bayern (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Winfried Kretschmann fans also like?

Beyond Winfried Kretschmann itself, the audience over-indexes on Transfermarkt (3.65×), 1. FC Heidenheim (8.11×), VfB Stuttgart (3.23×), and Nature (2.52×) compared to the Germany average.

Appendix

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How to read this data

Audience size is the estimated number of people in Germany who actively search for Winfried Kretschmann. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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