Winfried Kretschmann Audience in Germany
Winfried Kretschmann has an estimated audience of 393,781 people in Germany. 23.4% are female, 76.6% are male, average age 42.2. Top regions: Baden-Württemberg, Nordrhein-Westfalen, Bayern. Top brand affinities: American Airlines, Borussia Dortmund, Citibank, F.C. Hansa Rostock, VfB Stuttgart.
The average Winfried Kretschmann fan in Germany is 42.2 years old, more male, and lives primarily in Baden-Württemberg. The audience is concentrated in Baden-Württemberg, Nordrhein-Westfalen, Bayern. Top brand affinities include American Airlines, Borussia Dortmund, Citibank, with strongest over-indexing on American Airlines (66.67× the country average). Demographically, the Winfried Kretschmann audience skews more male with an average age of 42.2, and over-indexes on personality traits such as Patriotism, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Politics & Society · Type: Person · Subtype: Politician
Demographics of Winfried Kretschmann fans
| Metric | Value |
|---|---|
| Female | 23.4% |
| Male | 76.6% |
| Average age | 42.2 |
| Estimated audience size | 393,781 |
Audience persona
The typical Winfried Kretschmann fan in Germany is more male, around 42.2 years old, with strong Patriotism tendencies and a notable affinity for American Airlines.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Baden-Württemberg | 171,264 | 3.19× |
| Nordrhein-Westfalen | 57,850 | 0.67× |
| Bayern | 55,334 | 0.87× |
| Niedersachsen | 27,433 | 0.72× |
| Sachsen | 24,396 | 1.26× |
| Hessen | 23,315 | 0.78× |
| Berlin | 17,057 | 0.97× |
| Rheinland-Pfalz | 17,034 | 0.86× |
| Brandenburg | 12,561 | 1.03× |
| Thüringen | 11,048 | 1.1× |
| Schleswig-Holstein | 9,933 | 0.7× |
| Sachsen-Anhalt | 9,922 | 0.97× |
| Mecklenburg-Vorpommern | 6,660 | 0.89× |
| Hamburg | 6,543 | 0.74× |
| Saarland | 3,403 | 0.7× |
| Bremen | 1,846 | 0.55× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| American Airlines | 66.67× | Travel & Leisure |
| Borussia Dortmund | 2.25× | Sports |
| Citibank | 33.33× | Business & Career |
| F.C. Hansa Rostock | 5.6× | Sports |
| VfB Stuttgart | 3.51× | Sports |
| FC Bayern Munich | 2.28× | Sports |
| Holstein Kiel | 6.04× | Sports |
| Eintracht Frankfurt | 2.55× | Sports |
| 2. Bundesliga | 2.6× | Sports |
| RTL Television | 3.27× | Movies & TV |
| 1. FC Heidenheim | 6.39× | Sports |
| Whirlpool Corporation | 8.12× | Home & Garden |
| Beck | 8.12× | Music & Radio |
| SpVgg Greuther Fürth | 7.73× | Sports |
| Hygiene | 2.76× | Beauty & Wellness |
| SunExpress | 4.11× | Travel & Leisure |
| Tipico | 2.66× | Games |
| Transfermarkt | 2.23× | Sports |
| Satire | 3.48× | Literature |
| FC Erzgebirge Aue | 5.36× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.24 |
| Community Orientation | OPEN | 1.15 |
| Tradition | CONSERVATISM | 1.06 |
| Pet Ownership | JOY | 1.04 |
| Sports Activity | POWER | 1.03 |
| Family Orientation | CONSERVATISM | 1.02 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 94.8% |
| Switzerland | 1.6% |
| Austria | 1.1% |
See Winfried Kretschmann audiences in other countries
More Politician audiences in Germany
- Julia Klöckner (6,353,376)
- Friedrich Merz (5,955,023)
- Alice Weidel (4,603,801)
- Annalena Baerbock (3,196,163)
- Lars Klingbeil (3,027,025)
Frequently asked questions
How many fans does Winfried Kretschmann have in Germany?
Winfried Kretschmann has an estimated audience of 393,781 people in Germany, concentrated in Baden-Württemberg and Nordrhein-Westfalen.
What is the gender split and age of Winfried Kretschmann fans?
23.4% of Winfried Kretschmann fans are female, 76.6% are male, with an average age of 42.2 years.
Which brands do Winfried Kretschmann fans like most?
Winfried Kretschmann fans show strongest brand affinity for American Airlines (66.67×), Borussia Dortmund (2.25×), and Citibank (33.33×) over the country average.
Where do Winfried Kretschmann fans live in Germany?
Winfried Kretschmann fans in Germany are most concentrated in Baden-Württemberg (reach 171,264), Nordrhein-Westfalen (reach 57,850), and Bayern (reach 55,334). These three regions account for the largest share of the active audience.
What other brands do Winfried Kretschmann fans also like?
Beyond Winfried Kretschmann itself, the audience over-indexes on Borussia Dortmund (2.25×), Citibank (33.33×), F.C. Hansa Rostock (5.6×), and VfB Stuttgart (3.51×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Winfried Kretschmann. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.