Rascasse Audience Intelligence

Yeat Audience in Germany

A data profile of the people who buy, follow and care about Yeat in Germany — modelled from more than twelve digital signal sources. Yeat has an estimated audience of 161,986 people in Germany.

#359among Singer-songwriter in Germany#6148among Person in Germany#3751in Music & Radio

The average Yeat fan in Germany is 27.6 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Lil Uzi Vert, Dua Lipa, Millie Bobby Brown, with strongest over-indexing on Lil Uzi Vert (36.84× the country average).

Demographically, the Yeat audience skews more female with an average age of 27.6, and over-indexes on personality traits such as Early Adopter Mentality, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Yeat fan in Germany is more female, around 27.6 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Lil Uzi Vert.

Category: Music & Radio · Type: Person · Subtype: Singer-songwriter

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-09-29.

Section 01

At a glance

The key figures that characterise the Yeat profile in Germany.

Audience size
162K
in Germany
Gender
68.9%♀
31.1% male
Age
27.6
average years
Country rank
#25870
Person in Germany
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Yeat fans

68.9% are female, 31.1% are male, average age 27.6.

Fig. 02

Gender split

68.9%
Female
31.1%
Male
Demographic split for Yeat audience in Germany
MetricValue
Female68.9%
Male31.1%
Average age27.6
Estimated audience size161,986
Fig. 03

Age distribution

Ø 27.6
average years
Age distribution of the Yeat audience in Germany
Age bracketShare%
16-1944%
20-2933%
30-3916%
40-495%
50+1%
Fig. 04

Worldwide distribution

6.2%

of the worldwide Yeat audience comes from Germany.

Worldwide audience distribution share by country for Yeat
CountryShare
United States53.1%
Germany6.2%
Canada5.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Yeat audience in Germany is strongest.

Fig. 05

Top regions by affinity

Yeat fans by region: top regions in Germany
#RegionReachAffinity×
01Hessen~20K1.30×
02Berlin~8K1.11×
03Nordrhein-Westfalen~40K1.09×
04Rheinland-Pfalz~9K1.08×
05Hamburg~4K1.08×
06Bayern~30K1.04×
07Baden-Württemberg~20K1.01×
08Niedersachsen~20K0.99×
09Bremen~1K0.99×
10Sachsen~8K0.96×
11Saarland~2K0.95×
12Brandenburg~5K0.94×
13Schleswig-Holstein~5K0.93×
14Thüringen~4K0.93×
15Sachsen-Anhalt~4K0.91×
16Mecklenburg-Vorpommern~3K0.86×
Fig. 06

Affinity by region

Affinity by region — Yeat, Germany
0.86×1.00×1.30×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Yeat audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Yeat audience
#·InterestCategoryAffinity×
01Lil Uzi VertMusic & Radio36.84×
02Coachella Valley Music and Arts FestivalMusic & Radio13.06×
03ASAP RockyMusic & Radio9.58×
04Dua LipaMusic & Radio8.99×
05DrakeMusic & Radio7.86×
06Kanye WestMusic & Radio7.70×
07Chicago BullsSports7.25×
08Millie Bobby BrownMovies & TV5.46×
09Gangsta rapMusic & Radio4.97×
10ReggaetonMusic & Radio4.87×
11Underground hip hopMusic & Radio4.84×
12Robert RedfordMovies & TV4.39×
13LivemusicMusic & Radio3.78×
14Taylor SwiftMusic & Radio3.57×
15SupermanMovies & TV3.38×
16BatmanMovies & TV2.99×
17NikeFashion & Accessoires2.75×
18House musicMusic & Radio2.48×
19RedditInternet & Social Media2.42×
20SpotifyInternet & Social Media2.02×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Yeat audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Yeat audience · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER1.93×
Risk AppetiteTHRILL1.69×
Social Media UsageJOY1.52×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Yeat audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.63×
Convenience OrientationPREMIUM0.76×
Family OrientationCONSERVATISM0.78×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Yeat have in Germany?

Yeat has an estimated audience of 161,986 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Yeat fans?

68.9% of Yeat fans are female, 31.1% are male, with an average age of 27.6 years.

03

Which brands do Yeat fans like most?

Yeat fans show strongest brand affinity for Lil Uzi Vert (36.84×), Dua Lipa (8.99×), and Millie Bobby Brown (5.46×) over the country average.

04

Where do Yeat fans live in Germany?

Yeat fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~40K), Bayern (reach ~30K), and Baden-Württemberg (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Yeat fans also like?

Beyond Yeat itself, the audience over-indexes on Dua Lipa (8.99×), Millie Bobby Brown (5.46×), Livemusic (3.78×), and Superman (3.38×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Singer-songwriter audiences in Germany

See Yeat audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Yeat. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Source: Rascasse Audience Intelligence — modeled from anonymized, multi-source behavioral signals (search, social, events), updated monthly. Data status: 09/2026.

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