Yellow (Color) Audience in Germany
Yellow (Color) has an estimated audience of 635,854 people in Germany. 54.4% are female, 45.6% are male, average age 36.8. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Borussia Dortmund, Satire, FC Bayern Munich, Tagesschau, German television comedy.
The average Yellow (Color) fan in Germany is 36.8 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Borussia Dortmund, Satire, FC Bayern Munich, with strongest over-indexing on Borussia Dortmund (3.43× the country average). Demographically, the Yellow (Color) audience skews balanced with an average age of 36.8, and over-indexes on personality traits such as Sports Activity, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Home & Garden · Type: Topic
Demographics of Yellow (Color) fans
| Metric | Value |
|---|---|
| Female | 54.4% |
| Male | 45.6% |
| Average age | 36.8 |
| Estimated audience size | 635,854 |
Audience persona
The typical Yellow (Color) fan in Germany is balanced, around 36.8 years old, with strong Sports Activity tendencies and a notable affinity for Borussia Dortmund.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 169,442 | 1.22× |
| Bayern | 96,916 | 0.95× |
| Baden-Württemberg | 83,099 | 0.96× |
| Hessen | 62,988 | 1.3× |
| Niedersachsen | 59,926 | 0.97× |
| Rheinland-Pfalz | 37,563 | 1.18× |
| Berlin | 31,339 | 1.1× |
| Sachsen | 25,904 | 0.83× |
| Schleswig-Holstein | 20,475 | 0.9× |
| Brandenburg | 19,421 | 0.98× |
| Hamburg | 14,857 | 1.03× |
| Thüringen | 14,240 | 0.88× |
| Sachsen-Anhalt | 14,196 | 0.86× |
| Mecklenburg-Vorpommern | 11,334 | 0.93× |
| Saarland | 6,252 | 0.8× |
| Bremen | 6,000 | 1.1× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Borussia Dortmund | 3.43× | Sports |
| Satire | 6.28× | Literature |
| FC Bayern Munich | 2.51× | Sports |
| Tagesschau | 2.33× | Movies & TV |
| German television comedy | 6.68× | Movies & TV |
| Country rap | 6.64× | Music & Radio |
| Kicker | 4.51× | Sports |
| Western Union | 4.33× | Business & Career |
| Pets | 1.8× | Pets & Animals |
| Eintracht Frankfurt | 2.19× | Sports |
| Automobiles | 1.6× | Cars & Mobility |
| Primark | 2.27× | Shopping |
| Allgäu | 4.49× | Travel & Leisure |
| Spiegel Online | 1.61× | News |
| Real property | 3.23× | Home & Garden |
| Headphones | 3.81× | Technology & Electronics |
| Netto Marken-Discount | 1.56× | Shopping |
| Do it yourself (DIY) | 1.5× | Home & Garden |
| Freeware | 1.8× | Technology & Electronics |
| Airbnb | 1.61× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sports Activity | POWER | 1.56 |
| Indulgence | JOY | 1.5 |
| Design Affinity | PREMIUM | 1.47 |
| DIY Mentality | THRILL | 1.34 |
| Healthy Lifestyle | BALANCE | 1.32 |
| LGBTQ+ Identity | OPEN | 1.32 |
Worldwide distribution
| Country | Share |
|---|---|
| Italy | 14.0% |
| United States | 10.8% |
| Thailand | 7.2% |
See Yellow (Color) audiences in other countries
More Home & Garden audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Yellow (Color) have in Germany?
Yellow (Color) has an estimated audience of 635,854 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Yellow (Color) fans?
54.4% of Yellow (Color) fans are female, 45.6% are male, with an average age of 36.8 years.
Which brands do Yellow (Color) fans like most?
Yellow (Color) fans show strongest brand affinity for Borussia Dortmund (3.43×), Satire (6.28×), and FC Bayern Munich (2.51×) over the country average.
Where do Yellow (Color) fans live in Germany?
Yellow (Color) fans in Germany are most concentrated in Nordrhein-Westfalen (reach 169,442), Bayern (reach 96,916), and Baden-Württemberg (reach 83,099). These three regions account for the largest share of the active audience.
What other brands do Yellow (Color) fans also like?
Beyond Yellow (Color) itself, the audience over-indexes on Satire (6.28×), FC Bayern Munich (2.51×), Tagesschau (2.33×), and German television comedy (6.68×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Yellow (Color). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.