Rascasse Audience Intelligence

Yellow (Color) Audience in Germany

A data profile of the people who buy, follow and care about Yellow (Color) in Germany — modelled from more than twelve digital signal sources. Yellow (Color) has an estimated audience of 635,854 people in Germany.

#4090among Topic in Germany#573in Home & Garden

The average Yellow (Color) fan in Germany is 36.8 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Borussia Dortmund, Kicker, Tagesschau, with strongest over-indexing on Borussia Dortmund (2.4× the country average).

Demographically, the Yellow (Color) audience skews balanced with an average age of 36.8, and over-indexes on personality traits such as Spirituality, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Yellow (Color) fan in Germany is balanced, around 36.8 years old, with strong Spirituality tendencies and a notable affinity for Borussia Dortmund.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Yellow (Color) profile in Germany.

Audience size
636K
in Germany
Gender
54.4%♀
45.6% male
Age
36.8
average years
Country rank
#9627
Topic in Germany
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Yellow (Color) fans

54.4% are female, 45.6% are male, average age 36.8.

Fig. 02

Gender split

54.4%
Female
45.6%
Male
Demographic split for Yellow (Color) audience in Germany
MetricValue
Female54.4%
Male45.6%
Average age36.8
Estimated audience size635,854
Fig. 03

Age distribution

Ø 36.8
average years
Age distribution of the Yellow (Color) audience in Germany
Age bracketShare%
16-1926%
20-2920%
30-3920%
40-4920%
50+14%
Fig. 04

Worldwide distribution

1.6%

of the worldwide Yellow (Color) audience comes from Germany.

Worldwide audience distribution share by country for Yellow (Color)
CountryShare
Italy14.0%
United States10.8%
Thailand7.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Yellow (Color) audience in Germany is strongest.

Fig. 05

Top regions by affinity

Yellow (Color) fans by region: top regions in Germany
#RegionReachAffinity×
01Hessen~60K1.24×
02Rheinland-Pfalz~40K1.18×
03Nordrhein-Westfalen~200K1.16×
04Bremen~6K1.13×
05Berlin~30K1.03×
06Brandenburg~20K1.01×
07Hamburg~10K0.99×
08Baden-Württemberg~80K0.96×
09Niedersachsen~60K0.96×
10Mecklenburg-Vorpommern~10K0.96×
11Saarland~7K0.93×
12Bayern~90K0.92×
13Thüringen~10K0.92×
14Schleswig-Holstein~20K0.90×
15Sachsen-Anhalt~10K0.89×
16Sachsen~30K0.86×
Fig. 06

Affinity by region

Affinity by region — Yellow (Color), Germany
0.86×1.00×1.24×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Yellow (Color) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Yellow (Color) audience
#·InterestCategoryAffinity×
01Experiential giftsShopping15.98×
02KickerSports4.11×
03Web serverTechnology & Electronics3.68×
04Country rapMusic & Radio3.38×
05Robert RedfordMovies & TV3.11×
06RefrigeratorHome & Garden2.88×
07Real propertyHome & Garden2.88×
08Thomas MüllerSports2.68×
09SkyscannerTravel & Leisure2.58×
10Western UnionBusiness & Career2.51×
11Borussia DortmundSports2.40×
12SatireLiterature2.23×
13Engagement ringFashion & Accessoires2.18×
14Wedding ringFashion & Accessoires2.17×
15High-definition televisionTechnology & Electronics2.06×
16Fashion showFashion & Accessoires1.99×
17PrimarkShopping1.86×
18FocusNews1.77×
19TagesschauMovies & TV1.73×
20ReligionBusiness & Career1.62×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Yellow (Color) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Yellow (Color) audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE1.55×
Design AffinityPREMIUM1.27×
IndulgenceJOY1.26×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Yellow (Color) audience · Rather not
TraitClusterDeviationScore
Career OrientationPOWER0.79×
Family OrientationCONSERVATISM0.83×
PatriotismCONSERVATISM0.92×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Yellow (Color) have in Germany?

Yellow (Color) has an estimated audience of 635,854 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Yellow (Color) fans?

54.4% of Yellow (Color) fans are female, 45.6% are male, with an average age of 36.8 years.

03

Which brands do Yellow (Color) fans like most?

Yellow (Color) fans show strongest brand affinity for Borussia Dortmund (2.4×), Kicker (4.11×), and Tagesschau (1.73×) over the country average.

04

Where do Yellow (Color) fans live in Germany?

Yellow (Color) fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~90K), and Baden-Württemberg (reach ~80K). These three regions account for the largest share of the active audience.

05

What other brands do Yellow (Color) fans also like?

Beyond Yellow (Color) itself, the audience over-indexes on Kicker (4.11×), Tagesschau (1.73×), Experiential gifts (15.98×), and Robert Redford (3.11×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in Germany

See Yellow (Color) audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Yellow (Color). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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