Yellow (Color) Audience in United States

Yellow (Color) has an estimated audience of 4,167,781 people in United States. 63.9% are female, 36.1% are male, average age 38.8. Top regions: California, Texas, Florida. Top brand affinities: Elsword, Bank account, Natural rubber, Combat sport, Nationality.
The average Yellow (Color) fan in United States is 38.8 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Elsword, Bank account, Natural rubber, with strongest over-indexing on Elsword (23.94× the country average). Demographically, the Yellow (Color) audience skews more female with an average age of 38.8, and over-indexes on personality traits such as Design Affinity, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Home & Garden · Type: Topic
Demographics of Yellow (Color) fans
| Metric | Value |
|---|---|
| Female | 63.9% |
| Male | 36.1% |
| Average age | 38.8 |
| Estimated audience size | 4,167,781 |
Audience persona
The typical Yellow (Color) fan in United States is more female, around 38.8 years old, with strong Design Affinity tendencies and a notable affinity for Elsword.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 449,107 | 0.98× |
| Texas | 376,329 | 1.05× |
| Florida | 284,632 | 1.01× |
| New York | 225,528 | 0.97× |
| Georgia | 142,141 | 1.11× |
| Illinois | 140,491 | 1.01× |
| North Carolina | 129,168 | 1.03× |
| Ohio | 128,644 | 1× |
| Pennsylvania | 128,587 | 0.92× |
| Virginia | 119,050 | 1.17× |
| Michigan | 102,773 | 0.94× |
| New Jersey | 95,177 | 0.9× |
| Washington | 84,094 | 1.01× |
| Tennessee | 83,812 | 1× |
| Maryland | 80,436 | 1.12× |
| Arizona | 80,239 | 0.94× |
| Indiana | 76,883 | 1.01× |
| Massachusetts | 76,229 | 0.93× |
| Missouri | 68,366 | 1.02× |
| Alabama | 64,844 | 1.11× |
| South Carolina | 62,768 | 1× |
| Minnesota | 59,840 | 1× |
| Louisiana | 57,644 | 1.07× |
| Colorado | 54,757 | 0.83× |
| Kentucky | 54,454 | 1.04× |
| Wisconsin | 52,555 | 0.84× |
| Washington, District of Columbia | 48,551 | 3.88× |
| Oklahoma | 46,375 | 1× |
| Oregon | 43,019 | 0.9× |
| Utah | 40,535 | 1.09× |
| Mississippi | 35,738 | 1.04× |
| Nevada | 35,557 | 0.88× |
| Connecticut | 35,500 | 0.85× |
| Arkansas | 32,970 | 0.96× |
| Iowa | 31,841 | 0.93× |
| Kansas | 30,395 | 0.93× |
| West Virginia | 18,761 | 0.97× |
| Idaho | 18,093 | 0.87× |
| Hawaii | 17,551 | 0.98× |
| Nebraska | 17,396 | 0.83× |
| New Mexico | 16,333 | 0.78× |
| New Hampshire | 13,261 | 0.81× |
| Rhode Island | 11,436 | 0.86× |
| Maine | 11,429 | 0.77× |
| Montana | 10,200 | 0.88× |
| Delaware | 9,123 | 0.79× |
| Alaska | 7,964 | 0.89× |
| South Dakota | 7,811 | 0.81× |
| North Dakota | 7,068 | 0.83× |
| Vermont | 5,150 | 0.7× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Elsword | 23.94× | Games |
| Bank account | 3.3× | Business & Career |
| Natural rubber | 2.27× | Cars & Mobility |
| Combat sport | 1.6× | Sports |
| Nationality | 1.96× | Politics & Society |
| Progressive rock | 1.57× | Music & Radio |
| Mothercare | 1.5× | Kids & Family |
| Women's empowerment | 1.56× | Politics & Society |
| N1 road (South Africa) | 1.5× | Travel & Leisure |
| Voter registration | 1.74× | Politics & Society |
| Acoustic music | 1.55× | Music & Radio |
| Julius Caesar (play) | 2.16× | |
| Cachorro | 1.8× | Pets & Animals |
| JTV (Indonesia) | 1.68× | |
| Paul Dano | 1.66× | Movies & TV |
| Janitor | 1.83× | Home & Garden |
| Hebe | 1.82× | Home & Garden |
| Tierra caliente | 2.12× | Travel & Leisure |
| Spinal muscular atrophy | 2.4× | Health |
| Grand Prairie, Texas | 1.99× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 1.65 |
| Sports Activity | POWER | 1.6 |
| Sustainability | BALANCE | 1.44 |
| Early Adopter Mentality | POWER | 1.43 |
| Luxury Orientation | PREMIUM | 1.39 |
| DIY Mentality | THRILL | 1.36 |
Worldwide distribution
| Country | Share |
|---|---|
| Italy | 14.0% |
| United States | 10.8% |
| Thailand | 7.2% |
See Yellow (Color) audiences in other countries
More Home & Garden audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
Frequently asked questions
How many fans does Yellow (Color) have in United States?
Yellow (Color) has an estimated audience of 4,167,781 people in United States, concentrated in California and Texas.
What is the gender split and age of Yellow (Color) fans?
63.9% of Yellow (Color) fans are female, 36.1% are male, with an average age of 38.8 years.
Which brands do Yellow (Color) fans like most?
Yellow (Color) fans show strongest brand affinity for Elsword (23.94×), Bank account (3.3×), and Natural rubber (2.27×) over the country average.
Where do Yellow (Color) fans live in United States?
Yellow (Color) fans in United States are most concentrated in California (reach 449,107), Texas (reach 376,329), and Florida (reach 284,632). These three regions account for the largest share of the active audience.
What other brands do Yellow (Color) fans also like?
Beyond Yellow (Color) itself, the audience over-indexes on Bank account (3.3×), Natural rubber (2.27×), Combat sport (1.6×), and Nationality (1.96×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Yellow (Color). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.