Rascasse Audience Intelligence

Yellow (Color) Audience in United States

A data profile of the people who buy, follow and care about Yellow (Color) in United States — modelled from more than twelve digital signal sources. Yellow (Color) has an estimated audience of 4,167,781 people in United States.

#4217among Topic in United States#513in Home & Garden

The average Yellow (Color) fan in United States is 38.8 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Web server, Genetics, Non-alcoholic beverage, with strongest over-indexing on Web server (3.34× the country average).

Demographically, the Yellow (Color) audience skews more female with an average age of 38.8, and over-indexes on personality traits such as Design Affinity, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Yellow (Color) fan in United States is more female, around 38.8 years old, with strong Design Affinity tendencies and a notable affinity for Web server.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Yellow (Color) profile in United States.

Audience size
4.2M
in United States
Gender
63.9%♀
36.1% male
Age
38.8
average years
Country rank
#7778
Topic in United States
Fig. 01

Search interest · 12-month trend

+27%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Yellow (Color) fans

63.9% are female, 36.1% are male, average age 38.8.

Fig. 02

Gender split

63.9%
Female
36.1%
Male
Demographic split for Yellow (Color) audience in United States
MetricValue
Female63.9%
Male36.1%
Average age38.8
Estimated audience size4,167,781
Fig. 03

Age distribution

Ø 38.8
average years
Age distribution of the Yellow (Color) audience in United States
Age bracketShare%
16-1923%
20-2918%
30-3918%
40-4920%
50+21%
Fig. 04

Worldwide distribution

10.8%

of the worldwide Yellow (Color) audience comes from United States.

Worldwide audience distribution share by country for Yellow (Color)
CountryShare
Italy14.0%
United States10.8%
Thailand7.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Yellow (Color) audience in United States is strongest.

Fig. 05

Top regions by affinity

Yellow (Color) fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~50K3.69×
02Louisiana~90K1.63×
03Virginia~100K1.11×
04California~500K1.10×
05Maryland~80K1.09×
06Mississippi~40K1.09×
07Alabama~60K1.08×
08Kentucky~60K1.07×
09Georgia~100K1.06×
10South Dakota~10K1.04×
11Indiana~80K1.02×
12Utah~40K1.02×
13Texas~400K1.01×
14Oklahoma~50K1.01×
15South Carolina~60K1.00×
16Arkansas~30K1.00×
17North Carolina~100K0.99×
18Tennessee~80K0.99×
19Florida~300K0.98×
20New York~200K0.98×
21Missouri~70K0.98×
22Kansas~30K0.96×
23West Virginia~20K0.96×
24Illinois~100K0.95×
25Ohio~100K0.94×
26Wyoming~6K0.94×
27Pennsylvania~100K0.92×
28Arizona~80K0.92×
29Washington~80K0.92×
30Connecticut~40K0.91×
31Nevada~40K0.91×
32Idaho~20K0.91×
33Hawaii~20K0.91×
34Michigan~100K0.90×
35Iowa~30K0.90×
36Montana~10K0.90×
37Alaska~8K0.90×
38New Jersey~90K0.89×
39Minnesota~50K0.89×
40Delaware~10K0.87×
41Massachusetts~70K0.86×
42Wisconsin~50K0.86×
43North Dakota~7K0.86×
44Nebraska~20K0.85×
45Rhode Island~10K0.85×
46Oregon~40K0.82×
47New Mexico~20K0.80×
48New Hampshire~10K0.80×
49Colorado~50K0.79×
50Maine~10K0.76×
Fig. 06

Affinity by region

Affinity by region — Yellow (Color), United States
0.76×1.00×3.69×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Yellow (Color) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Yellow (Color) audience
#·InterestCategoryAffinity×
01Web serverTechnology & Electronics3.34×
02PrimarkShopping2.61×
03Non-alcoholic beverageFood & Beverages2.32×
04Sports bettingGames2.29×
05AerobicsSports2.04×
06Milwaukee BrewersSports1.93×
07Valentine's DayKids & Family1.77×
08Detroit TigersSports1.72×
09Dillard'sFashion & Accessoires1.68×
10GeneticsKids & Family1.66×
11InnovationBusiness & Career1.64×
12BestsellerLiterature1.61×
13Real propertyHome & Garden1.60×
14Made in USABusiness & Career1.60×
15Natural skin careBeauty & Wellness1.60×
16Vintage clothingFashion & Accessoires1.58×
17Microwave ovenHome & Garden1.57×
18Handmade jewelryFashion & Accessoires1.56×
19Preventive healthcareHealth1.56×
20Hair conditionerBeauty & Wellness1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Yellow (Color) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Yellow (Color) audience · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM1.35×
PatriotismCONSERVATISM1.29×
TravellingTHRILL1.21×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Yellow (Color) audience · Rather not
TraitClusterDeviationScore
Social Media UsageJOY0.76×
Family OrientationCONSERVATISM0.82×
Pet OwnershipJOY0.86×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Yellow (Color) have in United States?

Yellow (Color) has an estimated audience of 4,167,781 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Yellow (Color) fans?

63.9% of Yellow (Color) fans are female, 36.1% are male, with an average age of 38.8 years.

03

Which brands do Yellow (Color) fans like most?

Yellow (Color) fans show strongest brand affinity for Web server (3.34×), Genetics (1.66×), and Non-alcoholic beverage (2.32×) over the country average.

04

Where do Yellow (Color) fans live in United States?

Yellow (Color) fans in United States are most concentrated in California (reach ~500K), Texas (reach ~400K), and Florida (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Yellow (Color) fans also like?

Beyond Yellow (Color) itself, the audience over-indexes on Genetics (1.66×), Non-alcoholic beverage (2.32×), Real property (1.6×), and Innovation (1.64×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in United States

See Yellow (Color) audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Yellow (Color). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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