Yellow (Color) Audience in United States

Yellow (Color) logo

Yellow (Color) has an estimated audience of 4,167,781 people in United States. 63.9% are female, 36.1% are male, average age 38.8. Top regions: California, Texas, Florida. Top brand affinities: Elsword, Bank account, Natural rubber, Combat sport, Nationality.

The average Yellow (Color) fan in United States is 38.8 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Elsword, Bank account, Natural rubber, with strongest over-indexing on Elsword (23.94× the country average). Demographically, the Yellow (Color) audience skews more female with an average age of 38.8, and over-indexes on personality traits such as Design Affinity, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic

Demographics of Yellow (Color) fans

Demographic split for Yellow (Color) audience in United States
MetricValue
Female63.9%
Male36.1%
Average age38.8
Estimated audience size4,167,781

Audience persona

The typical Yellow (Color) fan in United States is more female, around 38.8 years old, with strong Design Affinity tendencies and a notable affinity for Elsword.

Top regions in United States

Top regions ranked by reach for Yellow (Color) in United States
RegionReachAffinity
California449,1070.98×
Texas376,3291.05×
Florida284,6321.01×
New York225,5280.97×
Georgia142,1411.11×
Illinois140,4911.01×
North Carolina129,1681.03×
Ohio128,644
Pennsylvania128,5870.92×
Virginia119,0501.17×
Michigan102,7730.94×
New Jersey95,1770.9×
Washington84,0941.01×
Tennessee83,812
Maryland80,4361.12×
Arizona80,2390.94×
Indiana76,8831.01×
Massachusetts76,2290.93×
Missouri68,3661.02×
Alabama64,8441.11×
South Carolina62,768
Minnesota59,840
Louisiana57,6441.07×
Colorado54,7570.83×
Kentucky54,4541.04×
Wisconsin52,5550.84×
Washington, District of Columbia48,5513.88×
Oklahoma46,375
Oregon43,0190.9×
Utah40,5351.09×
Mississippi35,7381.04×
Nevada35,5570.88×
Connecticut35,5000.85×
Arkansas32,9700.96×
Iowa31,8410.93×
Kansas30,3950.93×
West Virginia18,7610.97×
Idaho18,0930.87×
Hawaii17,5510.98×
Nebraska17,3960.83×
New Mexico16,3330.78×
New Hampshire13,2610.81×
Rhode Island11,4360.86×
Maine11,4290.77×
Montana10,2000.88×
Delaware9,1230.79×
Alaska7,9640.89×
South Dakota7,8110.81×
North Dakota7,0680.83×
Vermont5,1500.7×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Yellow (Color) audience
BrandAffinityCategory
Elsword23.94×Games
Bank account3.3×Business & Career
Natural rubber2.27×Cars & Mobility
Combat sport1.6×Sports
Nationality1.96×Politics & Society
Progressive rock1.57×Music & Radio
Mothercare1.5×Kids & Family
Women's empowerment1.56×Politics & Society
N1 road (South Africa)1.5×Travel & Leisure
Voter registration1.74×Politics & Society
Acoustic music1.55×Music & Radio
Julius Caesar (play)2.16×
Cachorro1.8×Pets & Animals
JTV (Indonesia)1.68×
Paul Dano1.66×Movies & TV
Janitor1.83×Home & Garden
Hebe1.82×Home & Garden
Tierra caliente2.12×Travel & Leisure
Spinal muscular atrophy2.4×Health
Grand Prairie, Texas1.99×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Yellow (Color) audience
TraitClusterScore
Design AffinityPREMIUM1.65
Sports ActivityPOWER1.6
SustainabilityBALANCE1.44
Early Adopter MentalityPOWER1.43
Luxury OrientationPREMIUM1.39
DIY MentalityTHRILL1.36

Worldwide distribution

Worldwide audience distribution share by country for Yellow (Color)
CountryShare
Italy14.0%
United States10.8%
Thailand7.2%

See Yellow (Color) audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Yellow (Color) have in United States?

Yellow (Color) has an estimated audience of 4,167,781 people in United States, concentrated in California and Texas.

What is the gender split and age of Yellow (Color) fans?

63.9% of Yellow (Color) fans are female, 36.1% are male, with an average age of 38.8 years.

Which brands do Yellow (Color) fans like most?

Yellow (Color) fans show strongest brand affinity for Elsword (23.94×), Bank account (3.3×), and Natural rubber (2.27×) over the country average.

Where do Yellow (Color) fans live in United States?

Yellow (Color) fans in United States are most concentrated in California (reach 449,107), Texas (reach 376,329), and Florida (reach 284,632). These three regions account for the largest share of the active audience.

What other brands do Yellow (Color) fans also like?

Beyond Yellow (Color) itself, the audience over-indexes on Bank account (3.3×), Natural rubber (2.27×), Combat sport (1.6×), and Nationality (1.96×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Yellow (Color). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.