Yellow (Color) Audience in United States

Yellow (Color) has an estimated audience of 4,167,781 people in United States. 63.9% are female, 36.1% are male, average age 38.8. Top regions: California, Texas, Florida. Top brand affinities: Kia Sportage, Honda HR-V, Do it yourself (DIY), Pre-school playgroup, Houston Astros.

The average Yellow (Color) fan in United States is 38.8 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Kia Sportage, Honda HR-V, Do it yourself (DIY), with strongest over-indexing on Kia Sportage (23.94× the country average). Demographically, the Yellow (Color) audience skews more female with an average age of 38.8, and over-indexes on personality traits such as Design Affinity, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic

Demographics of Yellow (Color) fans

Demographic split for Yellow (Color) audience in United States
MetricValue
Female63.9%
Male36.1%
Average age38.8
Estimated audience size4,167,781

Audience persona

The typical Yellow (Color) fan in United States is more female, around 38.8 years old, with strong Design Affinity tendencies and a notable affinity for Kia Sportage.

Top regions in United States

Top regions ranked by reach for Yellow (Color) in United States
RegionReachAffinity
California449,1070.98×
Texas376,3291.05×
Florida284,6321.01×
New York225,5280.97×
Georgia142,1411.11×
Illinois140,4911.01×
North Carolina129,1681.03×
Ohio128,6441×
Pennsylvania128,5870.92×
Virginia119,0501.17×
Michigan102,7730.94×
New Jersey95,1770.9×
Washington84,0941.01×
Tennessee83,8121×
Maryland80,4361.12×
Arizona80,2390.94×
Indiana76,8831.01×
Massachusetts76,2290.93×
Missouri68,3661.02×
Alabama64,8441.11×
South Carolina62,7681×
Minnesota59,8401×
Louisiana57,6441.07×
Colorado54,7570.83×
Kentucky54,4541.04×
Wisconsin52,5550.84×
Washington, District of Columbia48,5513.88×
Oklahoma46,3751×
Oregon43,0190.9×
Utah40,5351.09×
Mississippi35,7381.04×
Nevada35,5570.88×
Connecticut35,5000.85×
Arkansas32,9700.96×
Iowa31,8410.93×
Kansas30,3950.93×
West Virginia18,7610.97×
Idaho18,0930.87×
Hawaii17,5510.98×
Nebraska17,3960.83×
New Mexico16,3330.78×
New Hampshire13,2610.81×
Rhode Island11,4360.86×
Maine11,4290.77×
Montana10,2000.88×
Delaware9,1230.79×
Alaska7,9640.89×
South Dakota7,8110.81×
North Dakota7,0680.83×
Vermont5,1500.7×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Yellow (Color) audience
BrandAffinityCategory
Kia Sportage23.94×Cars & Mobility
Honda HR-V16.17×Cars & Mobility
Do it yourself (DIY)1.88×Home & Garden
Pre-school playgroup17.12×Kids & Family
Houston Astros4.26×Sports
Jeep Grand Cherokee4.79×Cars & Mobility
Harry Potter1.55×Movies & TV
Made in USA2.51×Business & Career
Livemusic2.2×Music & Radio
Dentistry2.14×Business & Career
Local food1.93×Food & Beverages
Los Angeles Dodgers2.73×Sports
Real property2.02×Home & Garden
Natural skin care2.34×Beauty & Wellness
J. C. Penney1.83×Shopping
Etsy1.62×Fashion & Accessoires
Personal care1.54×Health
Boho-chic2.27×Fashion & Accessoires
Art jewelry3.51×Fashion & Accessoires
Real Madrid C.F.1.59×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Yellow (Color) audience
TraitClusterScore
Design AffinityPREMIUM1.65
Sports ActivityPOWER1.6
SustainabilityBALANCE1.44
Early Adopter MentalityPOWER1.43
Luxury OrientationPREMIUM1.39
DIY MentalityTHRILL1.36

Worldwide distribution

Worldwide audience distribution share by country for Yellow (Color)
CountryShare
Italy14.0%
United States10.8%
Thailand7.2%

See Yellow (Color) audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Yellow (Color) have in United States?

Yellow (Color) has an estimated audience of 4,167,781 people in United States, concentrated in California and Texas.

What is the gender split and age of Yellow (Color) fans?

63.9% of Yellow (Color) fans are female, 36.1% are male, with an average age of 38.8 years.

Which brands do Yellow (Color) fans like most?

Yellow (Color) fans show strongest brand affinity for Kia Sportage (23.94×), Honda HR-V (16.17×), and Do it yourself (DIY) (1.88×) over the country average.

Where do Yellow (Color) fans live in United States?

Yellow (Color) fans in United States are most concentrated in California (reach 449,107), Texas (reach 376,329), and Florida (reach 284,632). These three regions account for the largest share of the active audience.

What other brands do Yellow (Color) fans also like?

Beyond Yellow (Color) itself, the audience over-indexes on Honda HR-V (16.17×), Do it yourself (DIY) (1.88×), Pre-school playgroup (17.12×), and Houston Astros (4.26×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Yellow (Color). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.