Rascasse Audience Intelligence

Cincinnati Bengals Fan Demographics in United States

Cincinnati Bengals has an estimated audience of 11,026,943 people in United States.

#37among American football in United States
#69among Team in United States#254in Sports

The average Cincinnati Bengals fan in United States is 38.1 years old, more male, and lives primarily in Ohio.

By number of fans, Cincinnati Bengals ranks #26 among the 32 NFL teams in United States — 0.7× the group median.

Its fans are 0.7 years older than the group average of 37.4.

Women make up 29.3% of the fan base, 2.1 percentage points fewer than the group average.

In Q2/2026, search interest was −24.7% on the same quarter a year earlier; the median across the group was +5.4%.

Interest is seasonal: January, October and December account for 49% of the year's searches, June is the quietest month.

Most fans live in Ohio, Kentucky, Florida.

Top affinities include Los Angeles Chargers, CBS Sports Network, Florida State Seminoles football, with strongest over-indexing on Los Angeles Chargers (31.89× the country average).

Demographically, the Cincinnati Bengals audience skews more male with an average age of 38.1, and over-indexes on personality traits such as Patriotism.

The typical Cincinnati Bengals fan in United States is more male, around 38.1 years old, with strong Patriotism tendencies and a notable affinity for Los Angeles Chargers.

Category: Sports · Type: Team · Subtype: American football

Data status: Q2/2026 · Source & method

Section 01

At a glance

Audience size
11M
in United States
Gender
29.3%♀
70.7% male
Age
38.1
average years
Country rank
#3190
among all objects in United States
Fig. 01

Search interest · 12-month trend

-25%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Demographics of Cincinnati Bengals fans

29.3% are female, 70.7% are male, average age 38.1.

Fig. 02

Gender split

29.3%
Female
70.7%
Male
Demographic split for Cincinnati Bengals audience in United States
MetricValue
Female29.3%
Male70.7%
Average age38.1
Estimated audience size11,026,943
Fig. 03

Age distribution

Ø 38.1
average years
Age distribution of the Cincinnati Bengals audience in United States
Age bracketShare%
16-2426%
25-3419%
35-4419%
45-5418%
55+18%
Fig. 04

Worldwide distribution

80.6%

of the worldwide Cincinnati Bengals audience comes from United States.

Worldwide audience distribution share by country for Cincinnati Bengals
CountryShare
United States80.6%
Canada2.1%
Mexico2.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Cincinnati Bengals fans by region: top regions in United States
#RegionReachAffinity×
01Ohio~4M10.38×
02Kentucky~1M6.90×
03West Virginia~100K2.27×
04Indiana~400K1.75×
05Pennsylvania~500K1.11×
06Louisiana~200K1.00×
07Maryland~200K0.96×
08South Carolina~200K0.93×
09Tennessee~200K0.87×
10Michigan~300K0.80×
11Mississippi~80K0.80×
12Wyoming~20K0.80×
13Florida~500K0.77×
14North Carolina~300K0.75×
15North Dakota~20K0.72×
16Georgia~300K0.71×
17Delaware~20K0.71×
18South Dakota~20K0.71×
19Virginia~200K0.70×
20Nebraska~40K0.69×
21Vermont~10K0.68×
22Illinois~300K0.67×
23Iowa~70K0.65×
24Kansas~60K0.65×
25Rhode Island~20K0.65×
26Missouri~100K0.63×
27Maine~30K0.63×
28Montana~20K0.63×
29Wisconsin~100K0.62×
30Colorado~100K0.62×
31New Mexico~40K0.62×
32Nevada~60K0.58×
33Hawaii~30K0.58×
34Alabama~90K0.57×
35Arizona~100K0.56×
36Idaho~30K0.56×
37New Hampshire~20K0.56×
38Massachusetts~100K0.55×
39Minnesota~100K0.55×
40Arkansas~50K0.54×
41Connecticut~60K0.52×
42Texas~400K0.51×
43Alaska~10K0.49×
44New York~300K0.46×
45New Jersey~100K0.46×
46Oklahoma~60K0.46×
47Utah~50K0.44×
48Washington~100K0.40×
49Oregon~50K0.38×
50California~400K0.34×
Fig. 06

Affinity by region

Affinity by region — Cincinnati Bengals, United States
0.34×1.00×10.38×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Cincinnati Bengals audience vs. the country average
#·InterestCategoryAffinity×
01Los Angeles ChargersSports31.89×
02CBS Sports NetworkMovies & TV14.17×
03Florida State Seminoles footballSports14.02×
04Texas A&M Aggies footballSports13.28×
05NFL Sunday TicketEvent11.94×
06Indianapolis ColtsSports11.48×
07New York JetsSports11.04×
08Jacksonville JaguarsSports10.82×
09Atlanta FalconsSports10.39×
10Cleveland BrownsSports10.22×
11Joe BurrowSports10.14×
12Tampa Bay BuccaneersSports10.06×
13Minnesota VikingsSports9.94×
14Buffalo BillsSports9.00×
15New York GiantsSports8.80×
16Miami DolphinsSports8.36×
17Denver BroncosSports8.06×
18Pittsburgh SteelersSports7.43×
19Detroit LionsSports6.70×
20Green Bay PackersSports6.68×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Cincinnati Bengals audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Cincinnati Bengals audience vs. the country average · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.05×
Pet OwnershipJOY0.97×
Sports ActivityPOWER0.95×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Cincinnati Bengals audience vs. the country average · Rather not
TraitClusterDeviationScore
TraditionCONSERVATISM0.45×
Quality AwarenessPREMIUM0.48×
SpiritualityBALANCE0.53×
0×1.00× baseline2×
Appendix

Explore more audiences

More American football audiences in United States

Related rankings

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Cincinnati Bengals over the last 12 months. Modelled, not counted; people interested in several teams count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
07/2025 – 06/2026 · updated quarterly · data status Q2/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q2/2026, rascasse.com/explore/us/cincinnati-bengals-14834” · Methodology