Rascasse Audience Intelligence

Detroit Pistons Fan Demographics in United States

Detroit Pistons has an estimated audience of 15.9M people in United States.

#23among Basketball in United States
#38among teams in United States#162in Sports

The average Detroit Pistons fan in United States is 30.7 years old, more male, and lives primarily in Michigan.

By number of fans, Detroit Pistons ranks #14 among the 30 NBA teams in United States.

Compared with the other 29 NBA teams, Detroit Pistons fans stand out for their interest in Kyle Lowry, New-adult fiction and Allen Iverson.

In Q3/2026, search interest was +98.8% on the same quarter a year earlier; the median across the group was +3.4%.

Interest is seasonal: March, April and May account for 39% of the year's searches, September is the quietest month.

Most fans live in Michigan, Florida, California.

Top affinities include Kyle Lowry, New-adult fiction, Chris Paul, with strongest over-indexing on Kyle Lowry (17.54× the country average).

Demographically, the Detroit Pistons audience skews more male with an average age of 30.7, and over-indexes on personality traits such as Early Adopter Mentality, Patriotism.

The typical Detroit Pistons fan in United States is more male, around 30.7 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Kyle Lowry.

Category: Sports · Type: Team · Subtype: Basketball

Data status: Q3/2026 · Source & method

Section 01

At a glance

Audience size
15.9M
in United States
Gender
41.5%♀
58.5% male
Age
30.7
average years
Country rank
#2211
among all objects in United States
Fig. 01

Search interest · 12-month trend

+99%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Demographics of Detroit Pistons fans

41.5% are female, 58.5% are male, average age 30.7.

Fig. 02

Gender split

41.5%
Female
58.5%
Male
Demographic split for Detroit Pistons audience in United States
MetricValue
Female41.5%
Male58.5%
Average age30.7
Estimated audience size15.9M
Fig. 03

Age distribution

Ø 30.7
average years
Age distribution of the Detroit Pistons audience in United States
Age bracketShare%
16-2450%
25-3419%
35-4413%
45-5410%
55+9%
Fig. 04

Worldwide distribution

70.8%

of the worldwide Detroit Pistons audience comes from United States.

Worldwide audience distribution share by country for Detroit Pistons
CountryShare
United States70.8%
Canada3.7%
Brazil3.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Detroit Pistons fans by region: top regions in United States
#RegionReachAffinity×
01Michigan~7.5M22.04×
02Ohio~700K1.25×
03Florida~900K0.90×
04Indiana~300K0.88×
05Mississippi~100K0.87×
06Georgia~400K0.79×
07Tennessee~300K0.78×
08South Carolina~200K0.77×
09Oklahoma~100K0.73×
10Alabama~200K0.72×
11Arizona~300K0.70×
12Massachusetts~200K0.70×
13North Carolina~400K0.69×
14Kentucky~100K0.69×
15Illinois~400K0.68×
16New York~600K0.66×
17Arkansas~90K0.66×
18Nevada~100K0.65×
19Hawaii~40K0.65×
20Louisiana~100K0.64×
21Wisconsin~200K0.61×
22Rhode Island~30K0.61×
23New Hampshire~40K0.58×
24Connecticut~100K0.56×
25New Jersey~200K0.55×
26Maine~40K0.55×
27Delaware~30K0.55×
28Texas~600K0.54×
29Virginia~200K0.54×
30Colorado~100K0.54×
31Montana~30K0.54×
32Washington, District of Columbia~20K0.53×
33Pennsylvania~300K0.52×
34Maryland~200K0.52×
35Alaska~20K0.52×
36Missouri~100K0.49×
37New Mexico~50K0.49×
38Minnesota~100K0.48×
39Vermont~10K0.46×
40California~800K0.45×
41Iowa~70K0.45×
42West Virginia~40K0.45×
43Kansas~60K0.44×
44Nebraska~40K0.42×
45North Dakota~20K0.41×
46South Dakota~20K0.40×
47Oregon~80K0.39×
48Washington~100K0.35×
49Utah~50K0.34×
50Idaho~30K0.31×
Fig. 06

Affinity by region

Affinity by region — Detroit Pistons, United States
0.31×1.00×22.04×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Detroit Pistons audience vs. the country average
#·InterestCategoryAffinity×
01Kyle LowrySports17.54×
02New-adult fictionLiterature13.93×
03Chris PaulSports8.24×
04Allen IversonSports8.15×
05Minnesota TimberwolvesSports8.06×
06Memphis GrizzliesSports7.67×
07Michigan LotteryGames7.01×
08Indiana PacersSports6.79×
09Los Angeles ClippersSports6.51×
10Carmelo AnthonySports6.15×
11Jimmy KimmelMovies & TV6.14×
12Washington WizardsSports6.13×
13Phoenix SunsSports6.10×
14Charlotte HornetsSports5.20×
15New York KnicksSports4.83×
16Brooklyn NetsSports4.66×
17San Antonio SpursSports4.47×
18Victor WembanyamaSports4.31×
19WNBASports4.04×
20LeBron JamesSports2.70×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Detroit Pistons audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Detroit Pistons audience vs. the country average · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER1.28×
PatriotismCONSERVATISM1.15×
Social Media UsageJOY1.14×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Detroit Pistons audience vs. the country average · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.80×
MindfulnessBALANCE0.89×
TravellingTHRILL0.89×
0×1.00× baseline2×
Appendix

Explore more audiences

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Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Detroit Pistons over the last 12 months. Modelled, not counted; people interested in several teams count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
10/2025 – 09/2026 · updated quarterly · data status Q3/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q3/2026, rascasse.com/explore/us/detroit-pistons-16677” · Methodology