A data profile of the people who buy, follow and care about Present in Spain — modelled from more than twelve digital signal sources. Present has an estimated audience of 2,680,009 people in Spain.
Present has an estimated audience of 2,680,009 people in Spain. 65.1% are female, 34.9% are male, average age 44.3. Top brand affinities: Aldi, Real property, WhatsApp, Al Pacino, Robert De Niro.
Top brand affinities include Aldi, Real property, WhatsApp, with strongest over-indexing on Aldi (2.23× the country average).
Demographically, the Present audience skews more female with an average age of 44.3, and over-indexes on personality traits such as Patriotism, Family Orientation.
The typical Present fan in Spain is more female, around 44.3 years old, with strong Patriotism tendencies and a notable affinity for Aldi.
The key figures that characterise the Present profile in Spain.
65.1% are female, 34.9% are male, average age 44.3.
| Metric | Value |
|---|---|
| Female | 65.1% |
| Male | 34.9% |
| Average age | 44.3 |
| Estimated audience size | 2,680,009 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 14% | |
| 30-39 | 20% | |
| 40-49 | 26% | |
| 50+ | 30% |
of the worldwide Present audience comes from Spain.
| Country | Share |
|---|---|
| United States | 23.9% |
| Spain | 6.4% |
| Taiwan | 5.2% |
The strongest cross-interests of the Present audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Christopher Lloyd | Movies & TV | 5.74× | ||
| 02 | Goodfellas | Movies & TV | 5.74× | ||
| 03 | Daniel Craig | Movies & TV | 4.87× | ||
| 04 | Al Pacino | Movies & TV | 4.76× | ||
| 05 | Robert De Niro | Movies & TV | 4.45× | ||
| 06 | Real property | Home & Garden | 2.72× | ||
| 07 | Volunteering | Politics & Society | 2.65× | ||
| 08 | Sustainable energy | Home & Garden | 2.33× | ||
| 09 | Aldi | Shopping | 2.23× | ||
| 10 | Preventive healthcare | Health | 2.23× | ||
| 11 | Refrigerator | Home & Garden | 2.13× | ||
| 12 | TripAdvisor | Travel & Leisure | 2.04× | ||
| 13 | Renewable energy | Business & Career | 1.93× | ||
| 14 | Genetics | Kids & Family | 1.90× | ||
| 15 | Nonprofit organization | Politics & Society | 1.73× | ||
| 16 | Internet & Social Media | 1.65× | |||
| 17 | Banking | Business & Career | 1.56× | ||
| 18 | Insurance | Business & Career | 1.52× | ||
| 19 | Organic food | Food & Beverages | 1.51× | ||
| 20 | IBEX 35 | Business & Career | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.55× | |
| Family Orientation | CONSERVATISM | 1.46× | |
| Quality Awareness | PREMIUM | 1.44× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 0.87× | |
| Early Adopter Mentality | POWER | 0.88× | |
| Luxury Orientation | PREMIUM | 0.88× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Present. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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