Rascasse Audience Intelligence

Present Audience in United States

A data profile of the people who buy, follow and care about Present in United States — modelled from more than twelve digital signal sources. Present has an estimated audience of 9,960,152 people in United States.

#2292among Topic in United States#104in Kids & Family

The average Present fan in United States is 39.5 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Reddit, Genetics, Subway, with strongest over-indexing on Reddit (1.72× the country average).

Demographically, the Present audience skews more female with an average age of 39.5, and over-indexes on personality traits such as Patriotism, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Present fan in United States is more female, around 39.5 years old, with strong Patriotism tendencies and a notable affinity for Reddit.

Category: Kids & Family · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Present profile in United States.

Audience size
10M
in United States
Gender
59.9%♀
40.1% male
Age
39.5
average years
Country rank
#3590
Topic in United States
Fig. 01

Search interest · 12-month trend

+4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Present fans

59.9% are female, 40.1% are male, average age 39.5.

Fig. 02

Gender split

59.9%
Female
40.1%
Male
Demographic split for Present audience in United States
MetricValue
Female59.9%
Male40.1%
Average age39.5
Estimated audience size9,960,152
Fig. 03

Age distribution

Ø 39.5
average years
Age distribution of the Present audience in United States
Age bracketShare%
16-1923%
20-2916%
30-3917%
40-4922%
50+22%
Fig. 04

Worldwide distribution

23.9%

of the worldwide Present audience comes from United States.

Worldwide audience distribution share by country for Present
CountryShare
United States23.9%
Spain6.4%
Taiwan5.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Present audience in United States is strongest.

Fig. 05

Top regions by affinity

Present fans by region: top regions in United States
#RegionReachAffinity×
01New Mexico~60K1.16×
02South Dakota~30K1.15×
03Texas~1M1.12×
04Kansas~90K1.11×
05Arkansas~90K1.10×
06California~1M1.09×
07Mississippi~90K1.09×
08Oklahoma~100K1.08×
09Nebraska~50K1.08×
10Hawaii~50K1.08×
11Georgia~300K1.07×
12Michigan~300K1.06×
13Louisiana~100K1.06×
14Alaska~20K1.06×
15Missouri~200K1.05×
16South Carolina~200K1.05×
17North Dakota~20K1.05×
18Virginia~300K1.04×
19Oregon~100K1.04×
20Indiana~200K1.03×
21Iowa~80K1.03×
22Washington~200K1.02×
23Alabama~100K1.02×
24Kentucky~100K1.02×
25North Carolina~300K1.01×
26Wisconsin~200K1.01×
27Minnesota~100K1.01×
28Idaho~50K1.01×
29Utah~90K1.00×
30West Virginia~50K1.00×
31Pennsylvania~300K0.99×
32Ohio~300K0.99×
33Arizona~200K0.99×
34Illinois~300K0.98×
35Maryland~200K0.98×
36New York~500K0.97×
37Tennessee~200K0.95×
38Montana~30K0.95×
39New Jersey~200K0.93×
40Maine~30K0.93×
41Connecticut~90K0.92×
42Nevada~90K0.92×
43New Hampshire~40K0.89×
44Massachusetts~200K0.88×
45Colorado~100K0.88×
46Delaware~20K0.88×
47Vermont~20K0.88×
48Florida~600K0.87×
49Rhode Island~30K0.86×
50Washington, District of Columbia~20K0.83×
Fig. 06

Affinity by region

Affinity by region — Present, United States
0.83×1.00×1.16×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Present audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Present audience
#·InterestCategoryAffinity×
01Edible ArrangementsFood & Beverages3.57×
02Robert RedfordMovies & TV2.53×
03Microwave ovenHome & Garden1.95×
04FedExBusiness & Career1.82×
05GeneticsKids & Family1.80×
06Renewable energyBusiness & Career1.75×
07RedditInternet & Social Media1.72×
08Real propertyHome & Garden1.72×
09Panda ExpressFood & Beverages1.71×
10Rail transportTravel & Leisure1.70×
11Health insuranceBusiness & Career1.65×
12Charitable organizationPolitics & Society1.64×
13Life insuranceBusiness & Career1.61×
14Hardware storeHome & Garden1.59×
15TraditionPolitics & Society1.58×
16PharmacyBusiness & Career1.58×
17SubwayFood & Beverages1.57×
18Online newspaperNews1.55×
19NostalgiaHome & Garden1.54×
20Discount storesShopping1.53×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Present audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Present audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.92×
IndulgenceJOY1.47×
Career OrientationPOWER1.39×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Present audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.74×
Early Adopter MentalityPOWER0.75×
ExtroversionTHRILL0.78×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Present have in United States?

Present has an estimated audience of 9,960,152 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Present fans?

59.9% of Present fans are female, 40.1% are male, with an average age of 39.5 years.

03

Which brands do Present fans like most?

Present fans show strongest brand affinity for Reddit (1.72×), Genetics (1.8×), and Subway (1.57×) over the country average.

04

Where do Present fans live in United States?

Present fans in United States are most concentrated in California (reach ~1M), Texas (reach ~1M), and Florida (reach ~600K). These three regions account for the largest share of the active audience.

05

What other brands do Present fans also like?

Beyond Present itself, the audience over-indexes on Genetics (1.8×), Subway (1.57×), Panda Express (1.71×), and Robert Redford (2.53×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Kids & Family audiences in United States

See Present audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Present. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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