Present Audience in United States

Present logo

Present has an estimated audience of 9,960,152 people in United States. 59.9% are female, 40.1% are male, average age 39.5. Top regions: California, Texas, Florida. Top brand affinities: Urban Outfitters, UK garage, Birthday Gifts, Isometric exercise, Stamp collecting.

The average Present fan in United States is 39.5 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Urban Outfitters, UK garage, Birthday Gifts, with strongest over-indexing on Urban Outfitters (1.78× the country average). Demographically, the Present audience skews more female with an average age of 39.5, and over-indexes on personality traits such as Patriotism, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Kids & Family · Type: Topic

Demographics of Present fans

Demographic split for Present audience in United States
MetricValue
Female59.9%
Male40.1%
Average age39.5
Estimated audience size9,960,152

Audience persona

The typical Present fan in United States is more female, around 39.5 years old, with strong Patriotism tendencies and a notable affinity for Urban Outfitters.

Top regions in United States

Top regions ranked by reach for Present in United States
RegionReachAffinity
California1,239,1851.13×
Texas939,8641.1×
Florida656,0360.97×
New York596,8251.07×
Georgia352,7211.15×
Illinois333,9231.01×
Pennsylvania326,0090.97×
North Carolina305,8341.02×
Ohio304,5930.99×
Michigan288,9171.11×
Virginia266,5521.1×
New Jersey225,5680.89×
Washington216,1411.08×
Arizona208,2501.02×
Tennessee205,2871.03×
Indiana186,9501.03×
Massachusetts180,5310.92×
Maryland177,2431.03×
Missouri169,0351.05×
South Carolina153,6601.03×
Wisconsin151,5141.01×
Minnesota149,9891.05×
Alabama142,2531.02×
Colorado141,4470.9×
Louisiana135,4601.05×
Oregon122,6811.07×
Oklahoma119,2871.08×
Kentucky118,4400.95×
Connecticut93,2080.93×
Nevada91,7560.95×
Mississippi89,3981.09×
Utah89,1211×
Arkansas87,7321.07×
Kansas87,0131.11×
Iowa81,6480.99×
New Mexico56,8771.14×
Nebraska50,3331.01×
Idaho49,3890.99×
West Virginia45,9270.99×
Hawaii45,8471.07×
New Hampshire33,6910.86×
Maine31,9120.89×
Washington, District of Columbia27,3850.91×
Rhode Island26,6540.84×
Montana24,5410.89×
Delaware23,2710.85×
South Dakota23,0701×
Alaska20,8630.98×
North Dakota20,2860.99×
Vermont13,9950.8×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Present audience
BrandAffinityCategory
Urban Outfitters1.78×Shopping
UK garage3.42×Music & Radio
Birthday Gifts1.52×Kids & Family
Isometric exercise2.96×Sports
Stamp collecting1.6×Home & Garden
Hebe1.88×Home & Garden
Embroidery Library4.44×Home & Garden
Al Ahly SC1.92×Sports
Voltron: Legendary Defender3.6×Movies & TV
Enfamil1.52×Kids & Family
Software widget3.12×Technology & Electronics
Lebanese cuisine1.55×Food & Beverages
Ludo (board game)1.93×Games
Hattiesburg, Mississippi1.66×Travel & Leisure
Final Fantasy VII (Famicom)2.09×Games
Saxophone technique3.18×Music & Radio
Emilio Estefan2.11×Music & Radio
Barclays Center1.79×Sports
The Haunted1.63×Music & Radio
Albany County, New York1.56×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Present audience
TraitClusterScore
PatriotismCONSERVATISM1.4
IndulgenceJOY1.21
Need for SecurityCONSERVATISM1.21
Family OrientationCONSERVATISM1.15
IndividualismJOY1.13
TravellingTHRILL1.12

Worldwide distribution

Worldwide audience distribution share by country for Present
CountryShare
United States23.9%
Spain6.4%
Taiwan5.2%

See Present audiences in other countries

More Kids & Family audiences in United States

Frequently asked questions

How many fans does Present have in United States?

Present has an estimated audience of 9,960,152 people in United States, concentrated in California and Texas.

What is the gender split and age of Present fans?

59.9% of Present fans are female, 40.1% are male, with an average age of 39.5 years.

Which brands do Present fans like most?

Present fans show strongest brand affinity for Urban Outfitters (1.78×), UK garage (3.42×), and Birthday Gifts (1.52×) over the country average.

Where do Present fans live in United States?

Present fans in United States are most concentrated in California (reach 1,239,185), Texas (reach 939,864), and Florida (reach 656,036). These three regions account for the largest share of the active audience.

What other brands do Present fans also like?

Beyond Present itself, the audience over-indexes on UK garage (3.42×), Birthday Gifts (1.52×), Isometric exercise (2.96×), and Stamp collecting (1.6×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Present. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.