Rascasse Audience Intelligence

Present Audience in Germany

A data profile of the people who buy, follow and care about Present in Germany — modelled from more than twelve digital signal sources. Present has an estimated audience of 327,140 people in Germany.

#5889among Topic in Germany#324in Kids & Family

The average Present fan in Germany is 34.4 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Tagesschau, Reddit, Netto Marken-Discount, with strongest over-indexing on Tagesschau (2.03× the country average).

Demographically, the Present audience skews more female with an average age of 34.4, and over-indexes on personality traits such as Tradition, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Present fan in Germany is more female, around 34.4 years old, with strong Tradition tendencies and a notable affinity for Tagesschau.

Category: Kids & Family · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Present profile in Germany.

Audience size
327K
in Germany
Gender
58.6%♀
41.4% male
Age
34.4
average years
Country rank
#16294
Topic in Germany
Fig. 01

Search interest · 12-month trend

-24%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Present fans

58.6% are female, 41.4% are male, average age 34.4.

Fig. 02

Gender split

58.6%
Female
41.4%
Male
Demographic split for Present audience in Germany
MetricValue
Female58.6%
Male41.4%
Average age34.4
Estimated audience size327,140
Fig. 03

Age distribution

Ø 34.4
average years
Age distribution of the Present audience in Germany
Age bracketShare%
16-1932%
20-2921%
30-3919%
40-4918%
50+10%
Fig. 04

Worldwide distribution

0.8%

of the worldwide Present audience comes from Germany.

Worldwide audience distribution share by country for Present
CountryShare
United States23.9%
Spain6.4%
Taiwan5.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Present audience in Germany is strongest.

Fig. 05

Top regions by affinity

Present fans by region: top regions in Germany
#RegionReachAffinity×
01Nordrhein-Westfalen~80K1.16×
02Thüringen~9K1.10×
03Bremen~3K1.08×
04Baden-Württemberg~50K1.06×
05Niedersachsen~30K1.06×
06Rheinland-Pfalz~20K1.06×
07Saarland~4K1.06×
08Hessen~30K1.02×
09Sachsen-Anhalt~8K0.99×
10Bayern~50K0.96×
11Schleswig-Holstein~10K0.96×
12Sachsen~20K0.95×
13Brandenburg~10K0.94×
14Mecklenburg-Vorpommern~6K0.92×
15Hamburg~7K0.89×
16Berlin~10K0.85×
Fig. 06

Affinity by region

Affinity by region — Present, Germany
0.85×1.00×1.16×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Present audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Present audience
#·InterestCategoryAffinity×
01Experiential giftsShopping13.65×
02LuckHealth4.59×
03Cats (musical)Music & Radio4.20×
04Non-alcoholic beverageFood & Beverages3.31×
05Flower bouquetHome & Garden3.20×
06Crime fictionLiterature3.17×
07Jason MomoaMovies & TV3.17×
08Floral designHome & Garden3.11×
09Tom CruiseMovies & TV3.10×
10RedditInternet & Social Media2.43×
11Public transportCars & Mobility2.40×
12FocusNews2.33×
13Veterinary medicineBusiness & Career2.25×
14TagesschauMovies & TV2.03×
15ZaraShopping1.92×
16Netto Marken-DiscountShopping1.87×
17Online newspaperNews1.78×
18ReligionBusiness & Career1.72×
19HugendubelShopping1.70×
20EnergyHome & Garden1.61×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Present audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Present audience · What stands out
TraitClusterDeviationScore
TraditionCONSERVATISM1.74×
Community OrientationOPEN1.70×
Pet OwnershipJOY1.55×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Present audience · Rather not
TraitClusterDeviationScore
Sports ActivityPOWER0.74×
DIY MentalityTHRILL0.79×
Luxury OrientationPREMIUM0.92×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Present have in Germany?

Present has an estimated audience of 327,140 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Present fans?

58.6% of Present fans are female, 41.4% are male, with an average age of 34.4 years.

03

Which brands do Present fans like most?

Present fans show strongest brand affinity for Tagesschau (2.03×), Reddit (2.43×), and Netto Marken-Discount (1.87×) over the country average.

04

Where do Present fans live in Germany?

Present fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~80K), Bayern (reach ~50K), and Baden-Württemberg (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Present fans also like?

Beyond Present itself, the audience over-indexes on Reddit (2.43×), Netto Marken-Discount (1.87×), Flower bouquet (3.2×), and Experiential gifts (13.65×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Kids & Family audiences in Germany

See Present audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Present. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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