A data profile of the people who buy, follow and care about Rincón, Puerto Rico in Spain — modelled from more than twelve digital signal sources. Rincón, Puerto Rico has an estimated audience of 2,117,096 people in Spain.
Rincón, Puerto Rico has an estimated audience of 2,117,096 people in Spain. 62.6% are female, 37.4% are male, average age 42.9. Top brand affinities: Iberia (airline), WhatsApp, Rayo Vallecano, Volunteering, Aldi.
Top brand affinities include Iberia (airline), WhatsApp, Rayo Vallecano, with strongest over-indexing on Iberia (airline) (3.21× the country average).
Demographically, the Rincón, Puerto Rico audience skews more female with an average age of 42.9, and over-indexes on personality traits such as Patriotism, Family Orientation.
The typical Rincón, Puerto Rico fan in Spain is more female, around 42.9 years old, with strong Patriotism tendencies and a notable affinity for Iberia (airline).
The key figures that characterise the Rincón, Puerto Rico profile in Spain.
62.6% are female, 37.4% are male, average age 42.9.
| Metric | Value |
|---|---|
| Female | 62.6% |
| Male | 37.4% |
| Average age | 42.9 |
| Estimated audience size | 2,117,096 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 15% | |
| 30-39 | 21% | |
| 40-49 | 25% | |
| 50+ | 27% |
of the worldwide Rincón, Puerto Rico audience comes from Spain.
| Country | Share |
|---|---|
| Mexico | 21.6% |
| Spain | 21.1% |
| United States | 15.7% |
The strongest cross-interests of the Rincón, Puerto Rico audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Rayo Vallecano | Travel & Leisure | 5.55× | ||
| 02 | Satire | Literature | 4.76× | ||
| 03 | Volunteering | Politics & Society | 3.88× | ||
| 04 | Refrigerator | Home & Garden | 3.38× | ||
| 05 | Internet & Social Media | 3.28× | |||
| 06 | Iberia (airline) | Travel & Leisure | 3.21× | ||
| 07 | Bolsa de Madrid | Business & Career | 3.06× | ||
| 08 | Mango | Shopping | 2.84× | ||
| 09 | Betfair | Games | 2.83× | ||
| 10 | Lunch | Food & Beverages | 2.67× | ||
| 11 | Distilled beverage | Food & Beverages | 2.59× | ||
| 12 | Badoo | Internet & Social Media | 2.46× | ||
| 13 | Aldi | Shopping | 2.36× | ||
| 14 | Real property | Home & Garden | 2.31× | ||
| 15 | Genetics | Kids & Family | 2.19× | ||
| 16 | TripAdvisor | Travel & Leisure | 2.09× | ||
| 17 | Take-out | Food & Beverages | 1.64× | ||
| 18 | Spanish language | Politics & Society | 1.60× | ||
| 19 | Caixabank | Business & Career | 1.58× | ||
| 20 | IBEX 35 | Business & Career | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.97× | |
| Family Orientation | CONSERVATISM | 1.54× | |
| Spirituality | BALANCE | 1.51× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.81× | |
| Mindfulness | BALANCE | 0.94× | |
| Career Orientation | POWER | 0.94× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Rincón, Puerto Rico. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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