A data profile of the people who buy, follow and care about SOS in Spain — modelled from more than twelve digital signal sources. SOS has an estimated audience of 2,254,987 people in Spain.
SOS has an estimated audience of 2,254,987 people in Spain. 70.2% are female, 29.8% are male, average age 43.9. Top brand affinities: Nonprofit organization, La Caixa, Veterinary medicine, Renewable energy, Sustainable energy.
Top brand affinities include Nonprofit organization, La Caixa, Veterinary medicine, with strongest over-indexing on Nonprofit organization (2.37× the country average).
Demographically, the SOS audience skews more female with an average age of 43.9, and over-indexes on personality traits such as Family Orientation, Community Orientation.
The typical SOS fan in Spain is more female, around 43.9 years old, with strong Family Orientation tendencies and a notable affinity for Nonprofit organization.
The key figures that characterise the SOS profile in Spain.
70.2% are female, 29.8% are male, average age 43.9.
| Metric | Value |
|---|---|
| Female | 70.2% |
| Male | 29.8% |
| Average age | 43.9 |
| Estimated audience size | 2,254,987 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 17% | |
| 30-39 | 22% | |
| 40-49 | 25% | |
| 50+ | 28% |
of the worldwide SOS audience comes from Spain.
| Country | Share |
|---|---|
| Italy | 11.0% |
| Brazil | 9.7% |
| United States | 8.4% |
The strongest cross-interests of the SOS audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Nonprofit organization | Politics & Society | 2.37× | ||
| 02 | Non-alcoholic beverage | Food & Beverages | 2.14× | ||
| 03 | Baking powder | Food & Beverages | 2.07× | ||
| 04 | Deportivo Alavés | Sports | 2.05× | ||
| 05 | Sustainable energy | Home & Garden | 1.97× | ||
| 06 | Travel insurance | Travel & Leisure | 1.95× | ||
| 07 | Charitable organization | Politics & Society | 1.79× | ||
| 08 | Veterinary medicine | Business & Career | 1.73× | ||
| 09 | Renewable energy | Business & Career | 1.68× | ||
| 10 | Julia Roberts | Movies & TV | 1.66× | ||
| 11 | Life insurance | Business & Career | 1.64× | ||
| 12 | First class travel | Travel & Leisure | 1.63× | ||
| 13 | Public transport | Cars & Mobility | 1.62× | ||
| 14 | RCD Mallorca | Sports | 1.60× | ||
| 15 | Efficient energy use | Technology & Electronics | 1.56× | ||
| 16 | Virtual reality | Technology & Electronics | 1.56× | ||
| 17 | Apple TV | Movies & TV | 1.54× | ||
| 18 | Anne Hathaway | Movies & TV | 1.53× | ||
| 19 | SD Eibar | Sports | 1.52× | ||
| 20 | La Caixa | Business & Career | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 1.81× | |
| Community Orientation | OPEN | 1.79× | |
| Indulgence | JOY | 1.78× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.78× | |
| Early Adopter Mentality | POWER | 0.79× | |
| Mindfulness | BALANCE | 0.82× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for SOS. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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