Rascasse Audience Intelligence

SOS Audience in United States

A data profile of the people who buy, follow and care about SOS in United States — modelled from more than twelve digital signal sources. SOS has an estimated audience of 2,421,411 people in United States.

#5718among Topic in United States#977in Travel & Leisure

The average SOS fan in United States is 37.6 years old, more female, and lives primarily in Michigan.

The audience is concentrated in Michigan, California, Texas.

Top brand affinities include Atlético Madrid, Detroit Tigers, Milwaukee Brewers, with strongest over-indexing on Atlético Madrid (6.18× the country average).

Demographically, the SOS audience skews more female with an average age of 37.6, and over-indexes on personality traits such as Community Orientation, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical SOS fan in United States is more female, around 37.6 years old, with strong Community Orientation tendencies and a notable affinity for Atlético Madrid.

Category: Travel & Leisure · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the SOS profile in United States.

Audience size
2.4M
in United States
Gender
62.8%♀
37.2% male
Age
37.6
average years
Country rank
#12206
Topic in United States
Fig. 01

Search interest · 12-month trend

+4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of SOS fans

62.8% are female, 37.2% are male, average age 37.6.

Fig. 02

Gender split

62.8%
Female
37.2%
Male
Demographic split for SOS audience in United States
MetricValue
Female62.8%
Male37.2%
Average age37.6
Estimated audience size2,421,411
Fig. 03

Age distribution

Ø 37.6
average years
Age distribution of the SOS audience in United States
Age bracketShare%
16-1924%
20-2920%
30-3918%
40-4919%
50+18%
Fig. 04

Worldwide distribution

8.4%

of the worldwide SOS audience comes from United States.

Worldwide audience distribution share by country for SOS
CountryShare
Italy11.0%
Brazil9.7%
United States8.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the SOS audience in United States is strongest.

Fig. 05

Top regions by affinity

SOS fans by region: top regions in United States
#RegionReachAffinity×
01Michigan~400K6.29×
02Iowa~20K1.24×
03Kentucky~40K1.21×
04Washington~60K1.14×
05Oklahoma~30K1.11×
06South Dakota~6K1.11×
07North Dakota~5K1.10×
08Nebraska~10K1.08×
09Texas~200K1.04×
10Louisiana~30K1.04×
11California~300K1.02×
12Ohio~70K1.00×
13Missouri~40K1.00×
14Oregon~30K1.00×
15Montana~7K1.00×
16Georgia~70K0.99×
17Colorado~40K0.97×
18Minnesota~30K0.97×
19Arkansas~20K0.96×
20Mississippi~20K0.96×
21West Virginia~10K0.96×
22Indiana~40K0.94×
23Idaho~10K0.93×
24Illinois~70K0.92×
25Alabama~30K0.92×
26Kansas~20K0.92×
27Virginia~50K0.90×
28Nevada~20K0.90×
29Tennessee~40K0.89×
30Wisconsin~30K0.89×
31Maine~8K0.88×
32Alaska~4K0.85×
33New Hampshire~8K0.84×
34Vermont~4K0.84×
35New Mexico~10K0.83×
36New York~100K0.82×
37North Carolina~60K0.81×
38South Carolina~30K0.80×
39Rhode Island~6K0.80×
40Hawaii~8K0.77×
41Florida~100K0.74×
42Arizona~40K0.74×
43Pennsylvania~60K0.71×
44Utah~20K0.71×
45Massachusetts~30K0.67×
46Maryland~30K0.67×
47Delaware~4K0.67×
48Connecticut~20K0.65×
49New Jersey~40K0.64×
50Washington, District of Columbia~5K0.63×
Fig. 06

Affinity by region

Affinity by region — SOS, United States
0.63×1.00×6.29×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the SOS audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for SOS audience
#·InterestCategoryAffinity×
01Atlético MadridSports6.18×
02Colorado RockiesSports3.69×
03San Diego PadresSports3.63×
04Battery chargerHome & Garden3.53×
05Paris Saint-GermainSports3.26×
06La LigaSports2.69×
07Milwaukee BrewersSports2.47×
08Non-alcoholic beverageFood & Beverages2.39×
09Pittsburgh PiratesSports2.37×
10Mineral waterFood & Beverages2.03×
11Detroit TigersSports2.02×
12FanaticsFashion & Accessoires2.02×
13Sports clubSports1.98×
14Public transportCars & Mobility1.87×
15Microwave ovenHome & Garden1.83×
16FC BarcelonaSports1.73×
17UEFA Champions LeagueSports1.68×
18Rail transportTravel & Leisure1.60×
19Real Madrid C.F.Sports1.58×
20PharmacyBusiness & Career1.53×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the SOS audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by SOS audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN1.45×
Career OrientationPOWER1.32×
Family OrientationCONSERVATISM1.32×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by SOS audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.77×
MindfulnessBALANCE0.78×
Early Adopter MentalityPOWER0.78×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does SOS have in United States?

SOS has an estimated audience of 2,421,411 people in United States, concentrated in Michigan and California.

02

What is the gender split and age of SOS fans?

62.8% of SOS fans are female, 37.2% are male, with an average age of 37.6 years.

03

Which brands do SOS fans like most?

SOS fans show strongest brand affinity for Atlético Madrid (6.18×), Detroit Tigers (2.02×), and Milwaukee Brewers (2.47×) over the country average.

04

Where do SOS fans live in United States?

SOS fans in United States are most concentrated in Michigan (reach ~400K), California (reach ~300K), and Texas (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do SOS fans also like?

Beyond SOS itself, the audience over-indexes on Detroit Tigers (2.02×), Milwaukee Brewers (2.47×), Non-alcoholic beverage (2.39×), and Real Madrid C.F. (1.58×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Travel & Leisure audiences in United States

See SOS audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for SOS. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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