SOS Audience in United States

SOS logo

SOS has an estimated audience of 2,421,411 people in United States. 62.8% are female, 37.2% are male, average age 37.6. Top regions: Michigan, California, Texas. Top brand affinities: Minnesota, Bank account, Panama, Sears, JTV (Indonesia).

The average SOS fan in United States is 37.6 years old, more female, and lives primarily in Michigan. The audience is concentrated in Michigan, California, Texas. Top brand affinities include Minnesota, Bank account, Panama, with strongest over-indexing on Minnesota (1.64× the country average). Demographically, the SOS audience skews more female with an average age of 37.6, and over-indexes on personality traits such as Family Orientation, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: Topic

Demographics of SOS fans

Demographic split for SOS audience in United States
MetricValue
Female62.8%
Male37.2%
Average age37.6
Estimated audience size2,421,411

Audience persona

The typical SOS fan in United States is more female, around 37.6 years old, with strong Family Orientation tendencies and a notable affinity for Minnesota.

Top regions in United States

Top regions ranked by reach for SOS in United States
RegionReachAffinity
Michigan409,9556.47×
California279,8091.05×
Texas227,5551.09×
Florida125,1690.76×
New York115,1830.85×
Ohio79,3701.06×
Illinois79,2510.98×
Georgia76,1961.02×
North Carolina59,5740.82×
Washington57,8321.19×
Pennsylvania56,3300.69×
Virginia47,2110.8×
Tennessee46,1870.95×
Indiana41,8690.95×
Missouri40,5491.04×
New Jersey40,3840.66×
Arizona38,8350.79×
Colorado38,2621×
Minnesota34,8791.01×
Louisiana32,9201.05×
Wisconsin32,5960.89×
Alabama31,7110.94×
Massachusetts31,6730.66×
Kentucky31,6581.04×
Oklahoma30,7281.14×
South Carolina29,4170.81×
Oregon28,2261.02×
Maryland26,7910.64×
Iowa25,2031.26×
Nevada20,8040.89×
Arkansas18,9500.95×
Mississippi18,4940.93×
Kansas18,1200.95×
Utah15,7600.73×
Connecticut14,7010.61×
Nebraska13,3491.1×
Idaho11,0800.91×
West Virginia9,6260.85×
New Mexico9,4350.78×
Hawaii7,9550.76×
New Hampshire7,4930.79×
Maine7,3640.85×
Montana6,5480.97×
South Dakota5,7711.03×
Rhode Island5,6870.74×
North Dakota5,2511.06×
Washington, District of Columbia4,6080.63×
Alaska3,7790.73×
Delaware3,7710.56×
Vermont3,1180.73×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for SOS audience
BrandAffinityCategory
Minnesota1.64×Travel & Leisure
Bank account1.62×Business & Career
Panama2.07×Travel & Leisure
Sears1.68×Shopping
JTV (Indonesia)1.71×
Penn & Teller2.54×Movies & TV
Spinal muscular atrophy2.74×Health
Lebanese cuisine2.07×Food & Beverages
iZombie3.71×Movies & TV
Dental hygienist1.79×Health
Isabela (province)3.43×
Mackenzie Foy1.75×Fashion & Accessoires
Warning sign2.51×Cars & Mobility
Mad About You2.44×Movies & TV
Waterford1.57×Travel & Leisure
Toros de Tijuana3.93×Sports
Italian Market, Philadelphia1.97×
LaMarcus Aldridge2.93×Sports
Cultural studies1.71×Business & Career
Asajj Ventress1.83×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by SOS audience
TraitClusterScore
Family OrientationCONSERVATISM1.3
TravellingTHRILL1.19
Risk AppetiteTHRILL1.13
Urban LifestyleOPEN1.1
Need for SecurityCONSERVATISM1.1
Community OrientationOPEN1.07

Worldwide distribution

Worldwide audience distribution share by country for SOS
CountryShare
Italy11.0%
Brazil9.8%
United States8.4%

See SOS audiences in other countries

More Travel & Leisure audiences in United States

Frequently asked questions

How many fans does SOS have in United States?

SOS has an estimated audience of 2,421,411 people in United States, concentrated in Michigan and California.

What is the gender split and age of SOS fans?

62.8% of SOS fans are female, 37.2% are male, with an average age of 37.6 years.

Which brands do SOS fans like most?

SOS fans show strongest brand affinity for Minnesota (1.64×), Bank account (1.62×), and Panama (2.07×) over the country average.

Where do SOS fans live in United States?

SOS fans in United States are most concentrated in Michigan (reach 409,955), California (reach 279,809), and Texas (reach 227,555). These three regions account for the largest share of the active audience.

What other brands do SOS fans also like?

Beyond SOS itself, the audience over-indexes on Bank account (1.62×), Panama (2.07×), Sears (1.68×), and JTV (Indonesia) (1.71×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for SOS. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.