Rascasse Audience Intelligence

SOS Audience in Germany

A data profile of the people who buy, follow and care about SOS in Germany — modelled from more than twelve digital signal sources. SOS has an estimated audience of 479,325 people in Germany.

#4783among Topic in Germany#949in Travel & Leisure

The average SOS fan in Germany is 41.0 years old, more female, and lives primarily in Brandenburg.

The audience is concentrated in Brandenburg, Nordrhein-Westfalen, Bayern.

Top brand affinities include Veterinary medicine, Lena Meyer-Landrut, Electric bicycle, with strongest over-indexing on Veterinary medicine (4.24× the country average).

Demographically, the SOS audience skews more female with an average age of 41.0, and over-indexes on personality traits such as Community Orientation, Tradition.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical SOS fan in Germany is more female, around 41.0 years old, with strong Community Orientation tendencies and a notable affinity for Veterinary medicine.

Category: Travel & Leisure · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the SOS profile in Germany.

Audience size
479K
in Germany
Gender
66.1%♀
33.9% male
Age
41.0
average years
Country rank
#12162
Topic in Germany
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of SOS fans

66.1% are female, 33.9% are male, average age 41.0.

Fig. 02

Gender split

66.1%
Female
33.9%
Male
Demographic split for SOS audience in Germany
MetricValue
Female66.1%
Male33.9%
Average age41.0
Estimated audience size479,325
Fig. 03

Age distribution

Ø 41.0
average years
Age distribution of the SOS audience in Germany
Age bracketShare%
16-1916%
20-2917%
30-3919%
40-4927%
50+21%
Fig. 04

Worldwide distribution

1.7%

of the worldwide SOS audience comes from Germany.

Worldwide audience distribution share by country for SOS
CountryShare
Italy11.0%
Brazil9.7%
United States8.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the SOS audience in Germany is strongest.

Fig. 05

Top regions by affinity

SOS fans by region: top regions in Germany
#RegionReachAffinity×
01Brandenburg~100K7.87×
02Berlin~20K0.95×
03Saarland~4K0.75×
04Mecklenburg-Vorpommern~6K0.62×
05Hessen~20K0.59×
06Bremen~2K0.59×
07Hamburg~6K0.58×
08Sachsen~10K0.53×
09Niedersachsen~20K0.51×
10Rheinland-Pfalz~10K0.51×
11Nordrhein-Westfalen~50K0.50×
12Sachsen-Anhalt~6K0.50×
13Thüringen~6K0.50×
14Bayern~40K0.48×
15Baden-Württemberg~30K0.47×
16Schleswig-Holstein~8K0.47×
Fig. 06

Affinity by region

Affinity by region — SOS, Germany
0.47×1.00×7.87×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the SOS audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for SOS audience
#·InterestCategoryAffinity×
01Aloe veraHealth8.71×
02Lena Meyer-LandrutMusic & Radio4.79×
03Veterinary medicineBusiness & Career4.24×
04Electric bicycleCars & Mobility4.18×
05SweepstakesGames3.19×
06Non-alcoholic beverageFood & Beverages3.10×
07Andy BorgMusic & Radio2.76×
08Charitable organizationPolitics & Society2.43×
09Animal rightsPolitics & Society2.21×
10MassageHealth2.21×
11FressnapfShopping2.15×
12Markus LanzMovies & TV2.06×
13RyanairTravel & Leisure1.84×
14PodcastMusic & Radio1.79×
15QVCMovies & TV1.71×
16MedicineBusiness & Career1.68×
17CHECK24Business & Career1.61×
18Online newspaperNews1.61×
19PostbankBusiness & Career1.55×
20Breaking newsMovies & TV1.54×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the SOS audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by SOS audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN2.43×
TraditionCONSERVATISM1.79×
Convenience OrientationPREMIUM1.77×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by SOS audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.59×
TravellingTHRILL0.80×
Early Adopter MentalityPOWER0.80×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does SOS have in Germany?

SOS has an estimated audience of 479,325 people in Germany, concentrated in Brandenburg and Nordrhein-Westfalen.

02

What is the gender split and age of SOS fans?

66.1% of SOS fans are female, 33.9% are male, with an average age of 41.0 years.

03

Which brands do SOS fans like most?

SOS fans show strongest brand affinity for Veterinary medicine (4.24×), Lena Meyer-Landrut (4.79×), and Electric bicycle (4.18×) over the country average.

04

Where do SOS fans live in Germany?

SOS fans in Germany are most concentrated in Brandenburg (reach ~100K), Nordrhein-Westfalen (reach ~50K), and Bayern (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do SOS fans also like?

Beyond SOS itself, the audience over-indexes on Lena Meyer-Landrut (4.79×), Electric bicycle (4.18×), Ryanair (1.84×), and Aloe vera (8.71×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Travel & Leisure audiences in Germany

See SOS audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for SOS. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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