A data profile of the people who buy, follow and care about Member state of the European Union in Finland — modelled from more than twelve digital signal sources. Member state of the European Union has an estimated audience of 909,488 people in Finland.
Member state of the European Union has an estimated audience of 909,488 people in Finland. 58.8% are female, 41.2% are male, average age 45.1. Top brand affinities: Google, Helsinki, Biltema, Intersport, Happiness.
Top brand affinities include Google, Helsinki, Biltema, with strongest over-indexing on Google (1.55× the country average).
Demographically, the Member state of the European Union audience skews more female with an average age of 45.1, and over-indexes on personality traits such as Convenience Orientation, Career Orientation.
The typical Member state of the European Union fan in Finland is more female, around 45.1 years old, with strong Convenience Orientation tendencies and a notable affinity for Google.
The key figures that characterise the Member state of the European Union profile in Finland.
58.8% are female, 41.2% are male, average age 45.1.
| Metric | Value |
|---|---|
| Female | 58.8% |
| Male | 41.2% |
| Average age | 45.1 |
| Estimated audience size | 909,488 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 7% | |
| 20-29 | 15% | |
| 30-39 | 21% | |
| 40-49 | 26% | |
| 50+ | 32% |
of the worldwide Member state of the European Union audience comes from Finland.
| Country | Share |
|---|---|
| Romania | 13.8% |
| Hungary | 7.8% |
| Belgium | 7.7% |
The strongest cross-interests of the Member state of the European Union audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Intersport | Shopping | 1.86× | ||
| 02 | Cruises | Travel & Leisure | 1.75× | ||
| 03 | Dogs | Pets & Animals | 1.72× | ||
| 04 | Hair products | Beauty & Wellness | 1.72× | ||
| 05 | Happiness | Health | 1.71× | ||
| 06 | Internet & Social Media | 1.71× | |||
| 07 | Bars | Travel & Leisure | 1.71× | ||
| 08 | Wikipedia | Internet & Social Media | 1.69× | ||
| 09 | Helsinki | Travel & Leisure | 1.68× | ||
| 10 | Kitchen | Home & Garden | 1.68× | ||
| 11 | Meat | Food & Beverages | 1.67× | ||
| 12 | Shoes | Fashion & Accessoires | 1.63× | ||
| 13 | Spas | Beauty & Wellness | 1.63× | ||
| 14 | Pizza | Food & Beverages | 1.60× | ||
| 15 | Stockmann | Shopping | 1.58× | ||
| 16 | Technology & Electronics | 1.57× | |||
| 17 | Internet & Social Media | 1.55× | |||
| 18 | Biltema | Business & Career | 1.55× | ||
| 19 | Mobile phones | Technology & Electronics | 1.51× | ||
| 20 | Video games | Games | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.47× | |
| Career Orientation | POWER | 1.42× | |
| Community Orientation | OPEN | 1.32× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.85× | |
| Creativity | OPEN | 0.88× | |
| Healthy Lifestyle | BALANCE | 0.92× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Finland who actively search for Member state of the European Union. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Finland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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