A data profile of the people who buy, follow and care about Kobe Bryant in United Kingdom — modelled from more than twelve digital signal sources. Kobe Bryant has an estimated audience of 288,893 people in United Kingdom.
The average Kobe Bryant fan in United Kingdom is 31.1 years old, more male, and lives primarily in England.
The audience is concentrated in England, Greater London, South East.
Top brand affinities include Premier League, Paris Saint-Germain, Alternative rock, with strongest over-indexing on Premier League (3.77× the country average).
Demographically, the Kobe Bryant audience skews more male with an average age of 31.1, and over-indexes on personality traits such as DIY Mentality, Early Adopter Mentality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical Kobe Bryant fan in United Kingdom is more male, around 31.1 years old, with strong DIY Mentality tendencies and a notable affinity for Premier League.
The key figures that characterise the Kobe Bryant profile in United Kingdom.
38.5% are female, 61.5% are male, average age 31.1.
| Metric | Value |
|---|---|
| Female | 38.5% |
| Male | 61.5% |
| Average age | 31.1 |
| Estimated audience size | 288,893 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 39% | |
| 20-29 | 26% | |
| 30-39 | 17% | |
| 40-49 | 11% | |
| 50+ | 7% |
of the worldwide Kobe Bryant audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 41.8% |
| Brazil | 5.0% |
| China | 4.6% |
Where the Kobe Bryant audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | England | ~200K | 1.66× | |
| 02 | North West | ~40K | 1.22× | |
| 03 | Greater London | ~50K | 1.21× | |
| 04 | East of England | ~30K | 1.14× | |
| 05 | South East | ~40K | 1.06× | |
| 06 | East Midlands | ~20K | 1.05× | |
| 07 | South West | ~20K | 0.99× | |
| 08 | North East | ~9K | 0.83× | |
| 09 | Northern Ireland | ~7K | 0.82× | |
| 10 | Scotland | ~20K | 0.79× | |
| 11 | West Midlands | ~10K | 0.77× | |
| 12 | Wales | ~10K | 0.76× | |
| 13 | Yorkshire and the Humber | ~20K | 0.75× |
The strongest cross-interests of the Kobe Bryant audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Paris Saint-Germain | Sports | 7.86× | ||
| 02 | Alternative rock | Music & Radio | 4.15× | ||
| 03 | Used car | Cars & Mobility | 4.08× | ||
| 04 | Soul music | Music & Radio | 3.89× | ||
| 05 | Heavy metal music | Music & Radio | 3.83× | ||
| 06 | Premier League | Sports | 3.77× | ||
| 07 | Rock and roll | Music & Radio | 3.71× | ||
| 08 | Dog breed | Pets & Animals | 3.60× | ||
| 09 | Punk rock | Music & Radio | 3.59× | ||
| 10 | Swimming | Sports | 3.39× | ||
| 11 | Spotify | Internet & Social Media | 3.22× | ||
| 12 | Renovation | Home & Garden | 3.12× | ||
| 13 | Harrods | Shopping | 3.06× | ||
| 14 | Lidl | Shopping | 3.01× | ||
| 15 | Manchester City F.C. | Sports | 2.86× | ||
| 16 | Vehicles | Cars & Mobility | 2.63× | ||
| 17 | Rock music | Music & Radio | 2.61× | ||
| 18 | Harry Potter | Movies & TV | 2.44× | ||
| 19 | Pandora | Music & Radio | 2.37× | ||
| 20 | Shoes | Fashion & Accessoires | 2.23× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 2.18× | |
| Early Adopter Mentality | POWER | 1.82× | |
| Luxury Orientation | PREMIUM | 1.72× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 0.43× | |
| Convenience Orientation | PREMIUM | 0.44× | |
| Price Sensitivity | PREMIUM | 0.48× |
Kobe Bryant has an estimated audience of 288,893 people in United Kingdom, concentrated in England and Greater London.
38.5% of Kobe Bryant fans are female, 61.5% are male, with an average age of 31.1 years.
Kobe Bryant fans show strongest brand affinity for Premier League (3.77×), Paris Saint-Germain (7.86×), and Alternative rock (4.15×) over the country average.
Kobe Bryant fans in United Kingdom are most concentrated in England (reach ~200K), Greater London (reach ~50K), and South East (reach ~40K). These three regions account for the largest share of the active audience.
Beyond Kobe Bryant itself, the audience over-indexes on Paris Saint-Germain (7.86×), Alternative rock (4.15×), Vehicles (2.63×), and Heavy metal music (3.83×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Kobe Bryant. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
Source: Rascasse Audience Intelligence — modeled from anonymized, multi-source behavioral signals (search, social, events), updated monthly. Data status: 09/2026.
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