Rascasse Audience Intelligence

Kobe Bryant Audience in Germany

A data profile of the people who buy, follow and care about Kobe Bryant in Germany — modelled from more than twelve digital signal sources. Kobe Bryant has an estimated audience of 358,504 people in Germany.

#56among Basketball in Germany#3145among Person in Germany#1208in Sports

The average Kobe Bryant fan in Germany is 29.8 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include NBA playoffs, Los Angeles Lakers, FIFA World Cup, with strongest over-indexing on NBA playoffs (10.45× the country average).

Demographically, the Kobe Bryant audience skews more male with an average age of 29.8, and over-indexes on personality traits such as Early Adopter Mentality, Sports Activity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Kobe Bryant fan in Germany is more male, around 29.8 years old, with strong Early Adopter Mentality tendencies and a notable affinity for NBA playoffs.

Category: Sports · Type: Person · Subtype: Basketball

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Kobe Bryant profile in Germany.

Audience size
359K
in Germany
Gender
32.2%♀
67.8% male
Age
29.8
average years
Country rank
#15242
Person in Germany
Fig. 01

Search interest · 12-month trend

+42%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Kobe Bryant fans

32.2% are female, 67.8% are male, average age 29.8.

Fig. 02

Gender split

32.2%
Female
67.8%
Male
Demographic split for Kobe Bryant audience in Germany
MetricValue
Female32.2%
Male67.8%
Average age29.8
Estimated audience size358,504
Fig. 03

Age distribution

Ø 29.8
average years
Age distribution of the Kobe Bryant audience in Germany
Age bracketShare%
16-1946%
20-2920%
30-3917%
40-4912%
50+4%
Fig. 04

Worldwide distribution

3.3%

of the worldwide Kobe Bryant audience comes from Germany.

Worldwide audience distribution share by country for Kobe Bryant
CountryShare
United States40.9%
Brazil4.9%
China4.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Kobe Bryant audience in Germany is strongest.

Fig. 05

Top regions by affinity

Kobe Bryant fans by region: top regions in Germany
#RegionReachAffinity×
01Hessen~30K1.16×
02Nordrhein-Westfalen~80K1.13×
03Baden-Württemberg~50K1.12×
04Berlin~20K1.12×
05Bayern~60K1.09×
06Hamburg~8K1.08×
07Rheinland-Pfalz~20K1.06×
08Bremen~3K1.06×
09Niedersachsen~30K1.04×
10Schleswig-Holstein~10K0.98×
11Saarland~4K0.91×
12Sachsen~10K0.87×
13Sachsen-Anhalt~7K0.86×
14Brandenburg~9K0.85×
15Thüringen~7K0.85×
16Mecklenburg-Vorpommern~5K0.84×
Fig. 06

Affinity by region

Affinity by region — Kobe Bryant, Germany
0.84×1.00×1.16×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Kobe Bryant audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Kobe Bryant audience
#·InterestCategoryAffinity×
01Toronto RaptorsSports12.54×
02Los Angeles LakersSports10.87×
03LeBron JamesSports10.72×
04NBA playoffsSports10.45×
05Michael JordanSports9.17×
06Super BowlSports8.57×
07Boston CelticsSports8.53×
08Dennis SchröderSports6.61×
09WWESports5.21×
10NFLSports4.42×
11NBASports3.79×
12EventimTravel & Leisure2.88×
13TwitchGames2.71×
14Real Madrid C.F.Sports2.69×
15Harry PotterMovies & TV2.33×
16Borussia DortmundSports2.33×
17FIFA World CupSports2.22×
18UEFA Champions LeagueSports2.02×
19FC Bayern MunichSports1.76×
20BundesligaSports1.54×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Kobe Bryant audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Kobe Bryant audience · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER1.27×
Sports ActivityPOWER1.20×
Family OrientationCONSERVATISM1.12×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Kobe Bryant audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.49×
Quality AwarenessPREMIUM0.52×
IndulgenceJOY0.58×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Kobe Bryant have in Germany?

Kobe Bryant has an estimated audience of 358,504 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Kobe Bryant fans?

32.2% of Kobe Bryant fans are female, 67.8% are male, with an average age of 29.8 years.

03

Which brands do Kobe Bryant fans like most?

Kobe Bryant fans show strongest brand affinity for NBA playoffs (10.45×), Los Angeles Lakers (10.87×), and FIFA World Cup (2.22×) over the country average.

04

Where do Kobe Bryant fans live in Germany?

Kobe Bryant fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~80K), Bayern (reach ~60K), and Baden-Württemberg (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Kobe Bryant fans also like?

Beyond Kobe Bryant itself, the audience over-indexes on Los Angeles Lakers (10.87×), FIFA World Cup (2.22×), Super Bowl (8.57×), and NFL (4.42×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Basketball audiences in Germany

See Kobe Bryant audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Kobe Bryant. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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