Kobe Bryant Audience in Germany
Kobe Bryant has an estimated audience of 330,910 people in Germany. 32.2% are female, 67.8% are male, average age 29.8. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: NBA playoffs, Los Angeles Lakers, Borussia Dortmund, Harry Potter, Super Bowl.
The average Kobe Bryant fan in Germany is 29.8 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include NBA playoffs, Los Angeles Lakers, Borussia Dortmund, with strongest over-indexing on NBA playoffs (10.45× the country average). Demographically, the Kobe Bryant audience skews more male with an average age of 29.8, and over-indexes on personality traits such as Risk Appetite, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Sports · Type: Person · Subtype: Basketball
Demographics of Kobe Bryant fans
| Metric | Value |
|---|---|
| Female | 32.2% |
| Male | 67.8% |
| Average age | 29.8 |
| Estimated audience size | 330,910 |
Audience persona
The typical Kobe Bryant fan in Germany is more male, around 29.8 years old, with strong Risk Appetite tendencies and a notable affinity for NBA playoffs.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 85,245 | 1.18× |
| Bayern | 60,126 | 1.13× |
| Baden-Württemberg | 51,172 | 1.13× |
| Niedersachsen | 33,665 | 1.05× |
| Hessen | 30,368 | 1.2× |
| Berlin | 17,501 | 1.18× |
| Rheinland-Pfalz | 17,320 | 1.04× |
| Sachsen | 13,983 | 0.86× |
| Schleswig-Holstein | 11,598 | 0.98× |
| Brandenburg | 8,475 | 0.83× |
| Hamburg | 8,262 | 1.1× |
| Sachsen-Anhalt | 7,047 | 0.82× |
| Thüringen | 6,835 | 0.81× |
| Mecklenburg-Vorpommern | 5,078 | 0.8× |
| Saarland | 3,491 | 0.86× |
| Bremen | 2,875 | 1.02× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| NBA playoffs | 10.45× | Sports |
| Los Angeles Lakers | 10.87× | Sports |
| Borussia Dortmund | 2.33× | Sports |
| Harry Potter | 2.33× | Movies & TV |
| Super Bowl | 8.57× | Sports |
| LeBron James | 10.72× | Sports |
| NFL | 4.42× | Sports |
| Real Madrid C.F. | 2.69× | Sports |
| FIFA World Cup | 2.22× | Sports |
| Michael Jordan | 9.17× | Sports |
| WWE | 5.21× | Sports |
| NBA | 3.79× | Sports |
| UEFA Champions League | 2.02× | Sports |
| FC Bayern Munich | 1.76× | Sports |
| Eventim | 2.88× | Travel & Leisure |
| Euphoria | 2.03× | Movies & TV |
| Twitch | 2.71× | Games |
| Toronto Raptors | 12.54× | Sports |
| FC Barcelona | 2.48× | Sports |
| Boston Celtics | 8.53× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Risk Appetite | THRILL | 1.47 |
| Luxury Orientation | PREMIUM | 1.39 |
| Early Adopter Mentality | POWER | 1.32 |
| Career Orientation | POWER | 1.31 |
| Sustainability | BALANCE | 1.27 |
| Urban Lifestyle | OPEN | 1.19 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 42.1% |
| China | 4.6% |
| Brazil | 4.5% |
See Kobe Bryant audiences in other countries
More Basketball audiences in Germany
- NBA (5,399,543)
- Fenerbahçe Men's Basketball (4,667,064)
- Germany men's national basketball team (2,851,400)
- Basketball (ball) (2,716,388)
- NBA Finals (2,509,336)
Frequently asked questions
How many fans does Kobe Bryant have in Germany?
Kobe Bryant has an estimated audience of 330,910 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Kobe Bryant fans?
32.2% of Kobe Bryant fans are female, 67.8% are male, with an average age of 29.8 years.
Which brands do Kobe Bryant fans like most?
Kobe Bryant fans show strongest brand affinity for NBA playoffs (10.45×), Los Angeles Lakers (10.87×), and Borussia Dortmund (2.33×) over the country average.
Where do Kobe Bryant fans live in Germany?
Kobe Bryant fans in Germany are most concentrated in Nordrhein-Westfalen (reach 85,245), Bayern (reach 60,126), and Baden-Württemberg (reach 51,172). These three regions account for the largest share of the active audience.
What other brands do Kobe Bryant fans also like?
Beyond Kobe Bryant itself, the audience over-indexes on Los Angeles Lakers (10.87×), Borussia Dortmund (2.33×), Harry Potter (2.33×), and Super Bowl (8.57×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Kobe Bryant. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.