A data profile of the people who buy, follow and care about Somerset in United Kingdom — modelled from more than twelve digital signal sources. Somerset has an estimated audience of 4,107,826 people in United Kingdom.
The average Somerset fan in United Kingdom is 39.9 years old, more female, and lives primarily in England.
The audience is concentrated in England, South West, South East.
Top brand affinities include TK Maxx, Personal care, Zoo, with strongest over-indexing on TK Maxx (2.15× the country average).
Demographically, the Somerset audience skews more female with an average age of 39.9, and over-indexes on personality traits such as Family Orientation, Individualism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Somerset fan in United Kingdom is more female, around 39.9 years old, with strong Family Orientation tendencies and a notable affinity for TK Maxx.
The key figures that characterise the Somerset profile in United Kingdom.
71.9% are female, 28.1% are male, average age 39.9.
| Metric | Value |
|---|---|
| Female | 71.9% |
| Male | 28.1% |
| Average age | 39.9 |
| Estimated audience size | 4,107,826 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 15% | |
| 20-29 | 23% | |
| 30-39 | 22% | |
| 40-49 | 22% | |
| 50+ | 19% |
of the worldwide Somerset audience comes from United Kingdom.
| Country | Share |
|---|---|
| United Kingdom | 57.7% |
| United States | 20.8% |
| Ireland | 3.0% |
Where the Somerset audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | South West | ~1.5M | 4.24× | |
| 02 | England | ~3M | 2.69× | |
| 03 | West Midlands | ~100K | 0.77× | |
| 04 | South East | ~400K | 0.68× | |
| 05 | Wales | ~200K | 0.68× | |
| 06 | East of England | ~200K | 0.64× | |
| 07 | Yorkshire and the Humber | ~200K | 0.58× | |
| 08 | North East | ~80K | 0.51× | |
| 09 | East Midlands | ~100K | 0.47× | |
| 10 | Northern Ireland | ~50K | 0.38× | |
| 11 | Scotland | ~100K | 0.37× | |
| 12 | North West | ~100K | 0.28× |
The strongest cross-interests of the Somerset audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | TK Maxx | Shopping | 2.15× | ||
| 02 | Pharmacy | Business & Career | 1.85× | ||
| 03 | Non-alcoholic beverage | Food & Beverages | 1.79× | ||
| 04 | Garden centre | Home & Garden | 1.75× | ||
| 05 | Charlotte Tilbury | Beauty & Wellness | 1.75× | ||
| 06 | Lip balm | Beauty & Wellness | 1.75× | ||
| 07 | Employment agency | Business & Career | 1.74× | ||
| 08 | Zoo | Kids & Family | 1.73× | ||
| 09 | Britney Spears | Music & Radio | 1.72× | ||
| 10 | Manicure | Beauty & Wellness | 1.68× | ||
| 11 | Cath Kidston | Fashion & Accessoires | 1.65× | ||
| 12 | Child care | Kids & Family | 1.64× | ||
| 13 | Concealer | Beauty & Wellness | 1.64× | ||
| 14 | Garden furniture | Home & Garden | 1.62× | ||
| 15 | Nail salon | Beauty & Wellness | 1.59× | ||
| 16 | Personal care | Health | 1.54× | ||
| 17 | Bakery | Food & Beverages | 1.54× | ||
| 18 | Artificial nails | Beauty & Wellness | 1.54× | ||
| 19 | Veterinary medicine | Business & Career | 1.53× | ||
| 20 | Butcher | Food & Beverages | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 1.64× | |
| Individualism | JOY | 1.40× | |
| DIY Mentality | THRILL | 1.40× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 0.76× | |
| Luxury Orientation | PREMIUM | 0.83× | |
| Travelling | THRILL | 0.84× |
Somerset has an estimated audience of 4,107,826 people in United Kingdom, concentrated in England and South West.
71.9% of Somerset fans are female, 28.1% are male, with an average age of 39.9 years.
Somerset fans show strongest brand affinity for TK Maxx (2.15×), Personal care (1.54×), and Zoo (1.73×) over the country average.
Somerset fans in United Kingdom are most concentrated in England (reach ~3M), South West (reach ~1.5M), and South East (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Somerset itself, the audience over-indexes on Personal care (1.54×), Zoo (1.73×), Pharmacy (1.85×), and Garden centre (1.75×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Somerset. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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