Rascasse Audience Intelligence

Somerset Audience in United States

A data profile of the people who buy, follow and care about Somerset in United States — modelled from more than twelve digital signal sources. Somerset has an estimated audience of 1,484,004 people in United States.

#1494among POI in United States#1369in Travel & Leisure

The average Somerset fan in United States is 41.8 years old, more female, and lives primarily in Michigan.

The audience is concentrated in Michigan, Florida, Texas.

Top brand affinities include Britney Spears, Non-alcoholic beverage, Rail transport, with strongest over-indexing on Britney Spears (2.82× the country average).

Demographically, the Somerset audience skews more female with an average age of 41.8, and over-indexes on personality traits such as Career Orientation, Individualism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Somerset fan in United States is more female, around 41.8 years old, with strong Career Orientation tendencies and a notable affinity for Britney Spears.

Category: Travel & Leisure · Type: POI

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Somerset profile in United States.

Audience size
1.5M
in United States
Gender
59.5%♀
40.5% male
Age
41.8
average years
Country rank
#17916
POI in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Somerset fans

59.5% are female, 40.5% are male, average age 41.8.

Fig. 02

Gender split

59.5%
Female
40.5%
Male
Demographic split for Somerset audience in United States
MetricValue
Female59.5%
Male40.5%
Average age41.8
Estimated audience size1,484,004
Fig. 03

Age distribution

Ø 41.8
average years
Age distribution of the Somerset audience in United States
Age bracketShare%
16-1913%
20-2916%
30-3921%
40-4926%
50+23%
Fig. 04

Worldwide distribution

20.8%

of the worldwide Somerset audience comes from United States.

Worldwide audience distribution share by country for Somerset
CountryShare
United Kingdom57.7%
United States20.8%
Ireland3.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Somerset audience in United States is strongest.

Fig. 05

Top regions by affinity

Somerset fans by region: top regions in United States
#RegionReachAffinity×
01Michigan~200K6.05×
02Kentucky~100K5.73×
03Rhode Island~20K3.23×
04New Jersey~100K2.78×
05Minnesota~40K1.96×
06Pennsylvania~100K1.93×
07Illinois~90K1.81×
08Wisconsin~40K1.80×
09Massachusetts~50K1.64×
10Ohio~70K1.46×
11Florida~100K1.37×
12Nevada~20K1.34×
13Texas~100K1.06×
14Washington, District of Columbia~4K0.98×
15Iowa~10K0.96×
16Vermont~3K0.96×
17Maryland~20K0.91×
18Maine~5K0.86×
19Washington~20K0.83×
20North Dakota~2K0.82×
21Nebraska~6K0.80×
22Indiana~20K0.71×
23West Virginia~5K0.71×
24New Hampshire~4K0.64×
25New York~50K0.63×
26Virginia~20K0.62×
27Alabama~10K0.60×
28Alaska~2K0.59×
29Georgia~30K0.58×
30Hawaii~4K0.58×
31Tennessee~20K0.57×
32Connecticut~9K0.57×
33California~90K0.56×
34Idaho~4K0.56×
35South Dakota~2K0.54×
36Delaware~2K0.52×
37Kansas~6K0.50×
38Montana~2K0.50×
39Arizona~10K0.49×
40Oregon~8K0.49×
41Mississippi~6K0.49×
42North Carolina~20K0.47×
43Colorado~10K0.47×
44South Carolina~10K0.46×
45Oklahoma~7K0.45×
46Louisiana~8K0.44×
47Arkansas~5K0.44×
48Utah~6K0.42×
49New Mexico~3K0.42×
50Missouri~10K0.41×
Fig. 06

Affinity by region

Affinity by region — Somerset, United States
0.41×1.00×6.05×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Somerset audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Somerset audience
#·InterestCategoryAffinity×
01HisenseTechnology & Electronics10.51×
02Non-alcoholic beverageFood & Beverages3.59×
03Tom HardyMovies & TV3.57×
04Internet service providerTechnology & Electronics2.95×
05FanaticsFashion & Accessoires2.94×
06Ryan GoslingMovies & TV2.83×
07Britney SpearsMusic & Radio2.82×
08Rail transportTravel & Leisure2.61×
09Employment agencyBusiness & Career2.54×
10Private equityBusiness & Career2.45×
11Internet celebrityInternet & Social Media2.38×
12Career developmentBusiness & Career1.98×
13Online newspaperNews1.80×
14Hardware storeHome & Garden1.79×
15Detroit TigersSports1.74×
16Public transportCars & Mobility1.72×
17PersonalisationHome & Garden1.68×
18Discount TireShopping1.63×
19PharmacyBusiness & Career1.60×
20Charitable organizationPolitics & Society1.59×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Somerset audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Somerset audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER2.22×
IndividualismJOY1.68×
Community OrientationOPEN1.59×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Somerset audience · Rather not
TraitClusterDeviationScore
SustainabilityBALANCE0.29×
Sports ActivityPOWER0.57×
Quality AwarenessPREMIUM0.62×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Somerset have in United States?

Somerset has an estimated audience of 1,484,004 people in United States, concentrated in Michigan and Florida.

02

What is the gender split and age of Somerset fans?

59.5% of Somerset fans are female, 40.5% are male, with an average age of 41.8 years.

03

Which brands do Somerset fans like most?

Somerset fans show strongest brand affinity for Britney Spears (2.82×), Non-alcoholic beverage (3.59×), and Rail transport (2.61×) over the country average.

04

Where do Somerset fans live in United States?

Somerset fans in United States are most concentrated in Michigan (reach ~200K), Florida (reach ~100K), and Texas (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Somerset fans also like?

Beyond Somerset itself, the audience over-indexes on Non-alcoholic beverage (3.59×), Rail transport (2.61×), Internet celebrity (2.38×), and Fanatics (2.94×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

More Travel & Leisure audiences in United States

See Somerset audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Somerset. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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