Somerset Audience in United States

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Somerset has an estimated audience of 1,484,004 people in United States. 59.5% are female, 40.5% are male, average age 41.8. Top regions: Michigan, Florida, Texas. Top brand affinities: Alaska, JTV (Indonesia), Tuscany, Julio Cesar Chavez Jr., Mike Conley, Jr..

The average Somerset fan in United States is 41.8 years old, more female, and lives primarily in Michigan. The audience is concentrated in Michigan, Florida, Texas. Top brand affinities include Alaska, JTV (Indonesia), Tuscany, with strongest over-indexing on Alaska (1.93× the country average). Demographically, the Somerset audience skews more female with an average age of 41.8, and over-indexes on personality traits such as Career Orientation, Individualism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI

Demographics of Somerset fans

Demographic split for Somerset audience in United States
MetricValue
Female59.5%
Male40.5%
Average age41.8
Estimated audience size1,484,004

Audience persona

The typical Somerset fan in United States is more female, around 41.8 years old, with strong Career Orientation tendencies and a notable affinity for Alaska.

Top regions in United States

Top regions ranked by reach for Somerset in United States
RegionReachAffinity
Michigan248,9406.42×
Florida146,2771.46×
Texas122,0630.96×
New Jersey108,0112.86×
Kentucky98,9665.32×
California98,2790.6×
Pennsylvania86,8921.74×
Illinois77,6351.57×
Ohio69,2251.51×
New York55,9910.68×
Massachusetts46,5081.59×
Minnesota34,9871.65×
Wisconsin33,7661.51×
Georgia27,0950.59×
Washington24,2020.81×
Virginia23,2040.64×
Maryland23,1060.91×
North Carolina22,3150.5×
Indiana20,3270.75×
Nevada20,1131.4×
Tennessee17,4370.59×
Arizona14,8800.49×
Alabama12,4120.6×
Rhode Island11,5912.45×
Colorado11,2200.48×
Iowa11,1130.91×
South Carolina10,1310.45×
Missouri9,7670.41×
Connecticut8,5640.58×
Oregon8,1370.48×
Louisiana8,0130.42×
Oklahoma7,1480.43×
Nebraska5,6940.77×
Kansas5,5370.47×
Mississippi5,1760.42×
Utah5,0840.38×
Arkansas4,7090.39×
West Virginia4,6180.67×
Maine4,4970.85×
Washington, District of Columbia4,4150.99×
Idaho3,7850.51×
New Hampshire3,4540.59×
Hawaii3,2840.51×
New Mexico2,3590.32×
North Dakota2,2660.74×
Vermont2,1670.83×
Delaware1,7360.42×
South Dakota1,2510.36×
Montana1,2090.29×
Alaska1,1400.36×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Somerset audience
BrandAffinityCategory
Alaska1.93×Travel & Leisure
JTV (Indonesia)1.77×
Tuscany1.56×Travel & Leisure
Julio Cesar Chavez Jr.1.62×Sports
Mike Conley, Jr.1.77×Sports
Penn & Teller1.6×Movies & TV
Better Off Dead (film)2.1×Movies & TV
Nasal cavity1.55×Health
Fist of Legend4.88×Movies & TV
Ural Mountains2.21×Travel & Leisure
Cacique1.83×Food & Beverages
Parma1.94×Travel & Leisure
Totally Spies!1.8×Movies & TV
Gary Clark, Jr.1.9×Music & Radio
Mad About You1.72×Movies & TV
Cachorros1.66×Pets & Animals
CAD/CAM dentistry2.3×Health
Rajasthan1.9×Travel & Leisure
Cal Ripken, Jr.1.76×Sports
John James Audubon2.42×Literature

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Somerset audience
TraitClusterScore
Career OrientationPOWER1.85
IndividualismJOY1.58
ExtroversionTHRILL1.43
TraditionCONSERVATISM1.43
Community OrientationOPEN1.41
DIY MentalityTHRILL1.41

Worldwide distribution

Worldwide audience distribution share by country for Somerset
CountryShare
United Kingdom57.7%
United States20.8%
Ireland3.0%

See Somerset audiences in other countries

More Travel & Leisure audiences in United States

Frequently asked questions

How many fans does Somerset have in United States?

Somerset has an estimated audience of 1,484,004 people in United States, concentrated in Michigan and Florida.

What is the gender split and age of Somerset fans?

59.5% of Somerset fans are female, 40.5% are male, with an average age of 41.8 years.

Which brands do Somerset fans like most?

Somerset fans show strongest brand affinity for Alaska (1.93×), JTV (Indonesia) (1.77×), and Tuscany (1.56×) over the country average.

Where do Somerset fans live in United States?

Somerset fans in United States are most concentrated in Michigan (reach 248,940), Florida (reach 146,277), and Texas (reach 122,063). These three regions account for the largest share of the active audience.

What other brands do Somerset fans also like?

Beyond Somerset itself, the audience over-indexes on JTV (Indonesia) (1.77×), Tuscany (1.56×), Julio Cesar Chavez Jr. (1.62×), and Mike Conley, Jr. (1.77×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Somerset. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.