Rascasse Audience Intelligence

The Belfry Target Market in United Kingdom

A data profile of the people who buy, follow and care about The Belfry in United Kingdom — modelled from more than twelve digital signal sources. The Belfry has an estimated audience of 222,170 people in United Kingdom.

The average The Belfry fan in United Kingdom is 40.5 years old, more female, and lives primarily in England.

The audience is concentrated in England, Scotland, Wales.

Top brand affinities include Rory McIlroy, PGA Tour, Golf, with strongest over-indexing on Rory McIlroy (4.72× the country average).

Demographically, the The Belfry audience skews more female with an average age of 40.5, and over-indexes on personality traits such as Quality Awareness, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 4 regions tracked by Rascasse.

The typical The Belfry fan in United Kingdom is more female, around 40.5 years old, with strong Quality Awareness tendencies and a notable affinity for Rory McIlroy.

Category: Travel & Leisure · Type: Brand · Subtype: Hotel

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-09-29.

Section 01

At a glance

The key figures that characterise the The Belfry profile in United Kingdom.

Audience size
222K
in United Kingdom
Gender
60.5%♀
39.5% male
Age
40.5
average years
Country rank
#21334
Brand in United Kingdom
Fig. 01

Search interest · 12-month trend

-29%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of The Belfry

60.5% are female, 39.5% are male, average age 40.5.

Fig. 02

Gender split

60.5%
Female
39.5%
Male
Demographic split for The Belfry audience in United Kingdom
MetricValue
Female60.5%
Male39.5%
Average age40.5
Estimated audience size222,170
Fig. 03

Age distribution

Ø 40.5
average years
Age distribution of the The Belfry audience in United Kingdom
Age bracketShare%
16-198%
20-2925%
30-3927%
40-4926%
50+15%
Fig. 04

Worldwide distribution

53.2%

of the worldwide The Belfry audience comes from United Kingdom.

Worldwide audience distribution share by country for The Belfry
CountryShare
United Kingdom53.2%
United States44.8%
Germany0.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United Kingdom average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the The Belfry audience in United Kingdom is strongest.

Fig. 05

Top regions by affinity

The Belfry customers by region in United Kingdom
#RegionReachAffinity×
01England~200K1.58×
02Wales~10K1.06×
03Northern Ireland~5K0.76×
04Scotland~10K0.71×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the The Belfry audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for The Belfry audience
#·InterestCategoryAffinity×
01Masters TournamentSports4.89×
02Rory McIlroySports4.72×
03Ryder CupSports4.57×
04PGA TourSports4.34×
05Microwave ovenHome & Garden3.35×
06CiderFood & Beverages3.24×
07GolfSports2.44×
08TrivagoTravel & Leisure2.42×
09GrillingFood & Beverages2.39×
10Life insuranceBusiness & Career2.32×
11Booking.comTravel & Leisure2.22×
12EnergyHome & Garden2.13×
13EBayShopping2.13×
14Air travelTravel & Leisure2.13×
15Breaking newsMovies & TV1.91×
16Premier LeagueSports1.89×
17Documentary moviesMovies & TV1.72×
18Home AppliancesHome & Garden1.69×
19BeerFood & Beverages1.66×
20RestaurantsFood & Beverages1.54×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the The Belfry audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by The Belfry audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM1.76×
Convenience OrientationPREMIUM1.56×
PatriotismCONSERVATISM1.49×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by The Belfry audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.79×
Pet OwnershipJOY0.87×
Early Adopter MentalityPOWER0.87×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is The Belfry's target market in United Kingdom?

The Belfry's target market in United Kingdom covers an estimated 222,170 people, concentrated in England and Scotland.

02

What is the gender split and age of The Belfry customers?

60.5% of the The Belfry audience are female, 39.5% are male, with an average age of 40.5 years.

03

Which brands do The Belfry fans like most?

The Belfry fans show strongest brand affinity for Rory McIlroy (4.72×), PGA Tour (4.34×), and Golf (2.44×) over the country average.

04

Where do The Belfry fans live in United Kingdom?

The Belfry fans in United Kingdom are most concentrated in England (reach ~200K), Scotland (reach ~10K), and Wales (reach ~10K). These three regions account for the largest share of the active audience.

05

What other brands do The Belfry fans also like?

Beyond The Belfry itself, the audience over-indexes on PGA Tour (4.34×), Golf (2.44×), Masters Tournament (4.89×), and Premier League (1.89×) compared to the United Kingdom average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

How to read this data

Audience size is the estimated number of people in United Kingdom who actively search for The Belfry. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Source: Rascasse Audience Intelligence — modeled from anonymized, multi-source behavioral signals (search, social, events), updated monthly. Data status: 09/2026.

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