A data profile of the people who buy, follow and care about Puja (Hinduism) in India — modelled from more than twelve digital signal sources. Puja (Hinduism) has an estimated audience of 5,794,511 people in India.
Puja (Hinduism) has an estimated audience of 5,794,511 people in India. 19.7% are female, 80.3% are male, average age 32.1. Top brand affinities: True Detective, truecaller, Breaking news, Videography, Radio.
Top brand affinities include True Detective, truecaller, Breaking news, with strongest over-indexing on True Detective (2.6× the country average).
Demographically, the Puja (Hinduism) audience skews more male with an average age of 32.1, and over-indexes on personality traits such as Indulgence, Convenience Orientation.
The typical Puja (Hinduism) fan in India is more male, around 32.1 years old, with strong Indulgence tendencies and a notable affinity for True Detective.
The key figures that characterise the Puja (Hinduism) profile in India.
19.7% are female, 80.3% are male, average age 32.1.
| Metric | Value |
|---|---|
| Female | 19.7% |
| Male | 80.3% |
| Average age | 32.1 |
| Estimated audience size | 5,794,511 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 34% | |
| 20-29 | 29% | |
| 30-39 | 17% | |
| 40-49 | 12% | |
| 50+ | 8% |
of the worldwide Puja (Hinduism) audience comes from India.
| Country | Share |
|---|---|
| India | 59.0% |
| Bangladesh | 3.6% |
| Pakistan | 3.5% |
The strongest cross-interests of the Puja (Hinduism) audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | truecaller | Internet & Social Media | 3.94× | ||
| 02 | Single malt whisky | Food & Beverages | 3.94× | ||
| 03 | Non-alcoholic beverage | Food & Beverages | 3.68× | ||
| 04 | Zoom! | Business & Career | 3.64× | ||
| 05 | Pirates of the Caribbean (film series) | Movies & TV | 3.60× | ||
| 06 | Videography | Internet & Social Media | 2.73× | ||
| 07 | True Detective | Movies & TV | 2.60× | ||
| 08 | Scotch whisky | Food & Beverages | 2.59× | ||
| 09 | Real property | Home & Garden | 2.21× | ||
| 10 | Seafood | Food & Beverages | 2.08× | ||
| 11 | Career development | Business & Career | 1.91× | ||
| 12 | OnePlus | Technology & Electronics | 1.82× | ||
| 13 | Radio | Technology & Electronics | 1.67× | ||
| 14 | Stranger Things | Movies & TV | 1.67× | ||
| 15 | Activism | Politics & Society | 1.67× | ||
| 16 | Breaking news | Movies & TV | 1.59× | ||
| 17 | Wedding invitation | Home & Garden | 1.59× | ||
| 18 | Game of Thrones | Movies & TV | 1.56× | ||
| 19 | Embroidery | Home & Garden | 1.55× | ||
| 20 | Engagement ring | Fashion & Accessoires | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 2.15× | |
| Convenience Orientation | PREMIUM | 1.59× | |
| Career Orientation | POWER | 1.51× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.57× | |
| Design Affinity | PREMIUM | 0.75× | |
| Mindfulness | BALANCE | 0.83× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Puja (Hinduism). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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