Rascasse Audience Intelligence

Puja (Hinduism) Audience in United States

A data profile of the people who buy, follow and care about Puja (Hinduism) in United States — modelled from more than twelve digital signal sources. Puja (Hinduism) has an estimated audience of 342,572 people in United States.

#12939among Topic in United States#2501in Politics & Society

The average Puja (Hinduism) fan in United States is 38.7 years old, more female, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include Hinduism, Air Canada, Mortgage loans, with strongest over-indexing on Hinduism (12.92× the country average).

Demographically, the Puja (Hinduism) audience skews more female with an average age of 38.7, and over-indexes on personality traits such as Quality Awareness, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Puja (Hinduism) fan in United States is more female, around 38.7 years old, with strong Quality Awareness tendencies and a notable affinity for Hinduism.

Category: Politics & Society · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Puja (Hinduism) profile in United States.

Audience size
343K
in United States
Gender
70.8%♀
29.2% male
Age
38.7
average years
Country rank
#45118
Topic in United States
Fig. 01

Search interest · 12-month trend

+27%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Puja (Hinduism) fans

70.8% are female, 29.2% are male, average age 38.7.

Fig. 02

Gender split

70.8%
Female
29.2%
Male
Demographic split for Puja (Hinduism) audience in United States
MetricValue
Female70.8%
Male29.2%
Average age38.7
Estimated audience size342,572
Fig. 03

Age distribution

Ø 38.7
average years
Age distribution of the Puja (Hinduism) audience in United States
Age bracketShare%
16-1920%
20-2920%
30-3920%
40-4923%
50+17%
Fig. 04

Worldwide distribution

3.5%

of the worldwide Puja (Hinduism) audience comes from United States.

Worldwide audience distribution share by country for Puja (Hinduism)
CountryShare
India59.0%
Bangladesh3.6%
Pakistan3.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Puja (Hinduism) audience in United States is strongest.

Fig. 05

Top regions by affinity

Puja (Hinduism) fans by region: top regions in United States
#RegionReachAffinity×
01New Jersey~10K1.51×
02New York~30K1.50×
03Massachusetts~9K1.38×
04Washington, District of Columbia~1K1.33×
05Virginia~10K1.31×
06Washington~9K1.30×
07California~50K1.28×
08Illinois~10K1.19×
09Maryland~7K1.18×
10Oregon~5K1.15×
11Connecticut~4K1.15×
12Pennsylvania~10K1.14×
13Georgia~10K1.12×
14North Carolina~10K1.11×
15Hawaii~2K1.11×
16Vermont<1K1.09×
17Colorado~5K1.02×
18Maine~1K1.02×
19New Hampshire~1K1.01×
20Ohio~10K1.00×
21Arizona~7K1.00×
22Iowa~3K1.00×
23Kentucky~4K0.99×
24Rhode Island~1K0.99×
25Alaska<1K0.99×
26Michigan~9K0.98×
27Louisiana~4K0.98×
28Delaware<1K0.98×
29Texas~30K0.96×
30New Mexico~2K0.96×
31Minnesota~5K0.95×
32South Dakota<1K0.95×
33North Dakota<1K0.95×
34Florida~20K0.94×
35Nebraska~2K0.94×
36Indiana~6K0.93×
37Missouri~5K0.92×
38Montana<1K0.92×
39West Virginia~1K0.91×
40Wisconsin~5K0.90×
41Kansas~2K0.90×
42Utah~3K0.88×
43Idaho~1K0.87×
44South Carolina~4K0.85×
45Tennessee~6K0.84×
46Arkansas~2K0.83×
47Oklahoma~3K0.82×
48Nevada~3K0.82×
49Mississippi~2K0.82×
50Alabama~4K0.77×
Fig. 06

Affinity by region

Affinity by region — Puja (Hinduism), United States
0.77×1.00×1.51×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Puja (Hinduism) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Puja (Hinduism) audience
#·InterestCategoryAffinity×
01EVA AirTravel & Leisure15.98×
02Air CanadaTravel & Leisure13.33×
03HinduismPolitics & Society12.92×
04Iggy PopMusic & Radio12.44×
05Kiernan ShipkaMovies & TV12.39×
06EmiratesTravel & Leisure10.30×
07LufthansaTravel & Leisure9.70×
08FlightAwareTravel & Leisure8.53×
09BadmintonSports7.42×
10Web serverTechnology & Electronics6.00×
11Renewable energyBusiness & Career4.01×
12First class travelTravel & Leisure3.80×
13Sustainable energyHome & Garden3.75×
14Mortgage loansBusiness & Career3.69×
15FedExBusiness & Career3.21×
16Solar energyHome & Garden3.03×
17Discount storesShopping2.96×
18Shopping mallsShopping2.82×
19PinterestInternet & Social Media2.21×
20FurnitureHome & Garden1.93×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Puja (Hinduism) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Puja (Hinduism) audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM2.17×
SpiritualityBALANCE1.98×
Price SensitivityPREMIUM1.85×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Puja (Hinduism) audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.69×
Pet OwnershipJOY0.76×
ExtroversionTHRILL0.85×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Puja (Hinduism) have in United States?

Puja (Hinduism) has an estimated audience of 342,572 people in United States, concentrated in California and New York.

02

What is the gender split and age of Puja (Hinduism) fans?

70.8% of Puja (Hinduism) fans are female, 29.2% are male, with an average age of 38.7 years.

03

Which brands do Puja (Hinduism) fans like most?

Puja (Hinduism) fans show strongest brand affinity for Hinduism (12.92×), Air Canada (13.33×), and Mortgage loans (3.69×) over the country average.

04

Where do Puja (Hinduism) fans live in United States?

Puja (Hinduism) fans in United States are most concentrated in California (reach ~50K), New York (reach ~30K), and Texas (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Puja (Hinduism) fans also like?

Beyond Puja (Hinduism) itself, the audience over-indexes on Air Canada (13.33×), Mortgage loans (3.69×), FlightAware (8.53×), and Kiernan Shipka (12.39×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Puja (Hinduism). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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