A data profile of the people who buy, follow and care about Auto racing in Italy — modelled from more than twelve digital signal sources. Auto racing has an estimated audience of 3,511,077 people in Italy.
Auto racing has an estimated audience of 3,511,077 people in Italy. 33.4% are female, 66.6% are male, average age 40.3. Top brand affinities: Formula One, MotoGP, Motorcycle accessories, Brazil national football team, Extreme sport.
Top brand affinities include Formula One, MotoGP, Motorcycle accessories, with strongest over-indexing on Formula One (1.64× the country average).
Demographically, the Auto racing audience skews more male with an average age of 40.3, and over-indexes on personality traits such as Risk Appetite, Career Orientation.
The typical Auto racing fan in Italy is more male, around 40.3 years old, with strong Risk Appetite tendencies and a notable affinity for Formula One.
The key figures that characterise the Auto racing profile in Italy.
33.4% are female, 66.6% are male, average age 40.3.
| Metric | Value |
|---|---|
| Female | 33.4% |
| Male | 66.6% |
| Average age | 40.3 |
| Estimated audience size | 3,511,077 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 19% | |
| 20-29 | 17% | |
| 30-39 | 19% | |
| 40-49 | 21% | |
| 50+ | 24% |
of the worldwide Auto racing audience comes from Italy.
| Country | Share |
|---|---|
| United States | 15.1% |
| Japan | 6.4% |
| Italy | 5.1% |
The strongest cross-interests of the Auto racing audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Brazil national football team | Sports | 2.23× | ||
| 02 | Antique car | Cars & Mobility | 1.82× | ||
| 03 | Robert Redford | Movies & TV | 1.74× | ||
| 04 | Suzuki | Cars & Mobility | 1.71× | ||
| 05 | Motorcycle accessories | Cars & Mobility | 1.68× | ||
| 06 | Rallying | Sports | 1.66× | ||
| 07 | Formula One | Sports | 1.64× | ||
| 08 | Motorcycle helmet | Cars & Mobility | 1.64× | ||
| 09 | Ducati | Cars & Mobility | 1.64× | ||
| 10 | Extreme sport | Sports | 1.63× | ||
| 11 | MotoGP | Sports | 1.62× | ||
| 12 | Sidi | Sports | 1.61× | ||
| 13 | Scuderia Ferrari | Sports | 1.60× | ||
| 14 | Minivans | Cars & Mobility | 1.60× | ||
| 15 | Car dealership | Cars & Mobility | 1.59× | ||
| 16 | DAZN | Movies & TV | 1.59× | ||
| 17 | Custom motorcycle | Cars & Mobility | 1.57× | ||
| 18 | Honda | Cars & Mobility | 1.52× | ||
| 19 | Lamborghini | Cars & Mobility | 1.52× | ||
| 20 | Motocross | Sports | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 1.25× | |
| Career Orientation | POWER | 1.19× | |
| Patriotism | CONSERVATISM | 1.19× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.77× | |
| Quality Awareness | PREMIUM | 0.79× | |
| Mindfulness | BALANCE | 0.82× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Auto racing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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