Auto racing Audience in United States

Auto racing logo

Auto racing has an estimated audience of 10,439,624 people in United States. 29.5% are female, 70.5% are male, average age 37.6. Top regions: California, Florida, Texas. Top brand affinities: Urban Outfitters, Nebraska Cornhuskers football, UK garage, Israel, Pro-Ject.

The average Auto racing fan in United States is 37.6 years old, more male, and lives primarily in California. The audience is concentrated in California, Florida, Texas. Top brand affinities include Urban Outfitters, Nebraska Cornhuskers football, UK garage, with strongest over-indexing on Urban Outfitters (1.92× the country average). Demographically, the Auto racing audience skews more male with an average age of 37.6, and over-indexes on personality traits such as Patriotism, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Topic · Subtype: Sport

Demographics of Auto racing fans

Demographic split for Auto racing audience in United States
MetricValue
Female29.5%
Male70.5%
Average age37.6
Estimated audience size10,439,624

Audience persona

The typical Auto racing fan in United States is more male, around 37.6 years old, with strong Patriotism tendencies and a notable affinity for Urban Outfitters.

Top regions in United States

Top regions ranked by reach for Auto racing in United States
RegionReachAffinity
California1,232,9621.07×
Florida754,1491.07×
Texas579,3300.65×
North Carolina556,3391.77×
Ohio449,6771.4×
Pennsylvania442,5321.26×
Georgia369,2501.15×
Illinois365,2891.05×
New York363,1480.62×
Indiana360,4081.89×
Tennessee312,9221.49×
Michigan281,5201.03×
Kentucky272,6662.08×
Virginia272,0531.07×
South Carolina265,1281.69×
Missouri240,7191.43×
Oklahoma198,1861.71×
Washington179,8850.86×
Arizona177,9500.83×
Wisconsin174,1991.11×
Massachusetts164,8400.8×
New Jersey153,9850.58×
Minnesota138,1850.92×
Alabama128,1110.88×
Iowa122,1641.42×
Colorado110,7130.67×
Maryland105,8880.59×
Nevada103,7711.03×
Oregon102,4470.86×
Connecticut97,5290.93×
Mississippi80,3060.93×
Utah76,1870.81×
Louisiana75,5410.56×
Arkansas72,3760.84×
Kansas71,8850.87×
West Virginia61,4921.26×
Maine49,6591.33×
Nebraska42,6370.81×
Idaho38,1520.73×
New Hampshire36,4170.89×
New Mexico36,2450.69×
Rhode Island24,4620.74×
Montana22,5680.78×
Hawaii22,0370.49×
South Dakota20,6250.85×
Washington, District of Columbia20,2660.65×
Delaware19,1690.67×
North Dakota18,4750.86×
Wyoming16,3221.05×
Vermont12,7820.7×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Auto racing audience
BrandAffinityCategory
Urban Outfitters1.92×Shopping
Nebraska Cornhuskers football3.34×Sports
UK garage4.57×Music & Radio
Israel1.54×Travel & Leisure
Pro-Ject2.77×Music & Radio
JDSU1.93×Business & Career
Jesse Plemons2.15×Movies & TV
Queens College, City University of New York4.08×Business & Career
Home staging2.85×Home & Garden
Monogram2.08×Home & Garden
Jaws2.83×Movies & TV
Acoustic music2.31×Music & Radio
Noodle (Gorillaz)1.7×Music & Radio
Staycation1.54×Home & Garden
Hog Hunting1.58×Sports
Grammarly2.13×Business & Career
Glossier2.41×Beauty & Wellness
Nipsey Hussle2.64×Music & Radio
Tipsy Elves4.46×Shopping
Notre Dame Fighting Irish football2.22×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Auto racing audience
TraitClusterScore
PatriotismCONSERVATISM1.24
LGBTQ+ IdentityOPEN1.23
Luxury OrientationPREMIUM1.21
Risk AppetiteTHRILL1.2
Early Adopter MentalityPOWER1.19
Sports ActivityPOWER1.13

Worldwide distribution

Worldwide audience distribution share by country for Auto racing
CountryShare
United States15.1%
Japan6.4%
Italy5.1%

See Auto racing audiences in other countries

More Sport audiences in United States

Frequently asked questions

How many fans does Auto racing have in United States?

Auto racing has an estimated audience of 10,439,624 people in United States, concentrated in California and Florida.

What is the gender split and age of Auto racing fans?

29.5% of Auto racing fans are female, 70.5% are male, with an average age of 37.6 years.

Which brands do Auto racing fans like most?

Auto racing fans show strongest brand affinity for Urban Outfitters (1.92×), Nebraska Cornhuskers football (3.34×), and UK garage (4.57×) over the country average.

Where do Auto racing fans live in United States?

Auto racing fans in United States are most concentrated in California (reach 1,232,962), Florida (reach 754,149), and Texas (reach 579,330). These three regions account for the largest share of the active audience.

What other brands do Auto racing fans also like?

Beyond Auto racing itself, the audience over-indexes on Nebraska Cornhuskers football (3.34×), UK garage (4.57×), Israel (1.54×), and Pro-Ject (2.77×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Auto racing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.