Rascasse Audience Intelligence

Auto racing Audience in United States

A data profile of the people who buy, follow and care about Auto racing in United States — modelled from more than twelve digital signal sources. Auto racing has an estimated audience of 10,439,624 people in United States.

#2208among Topic in United States#138in Cars & Mobility

The average Auto racing fan in United States is 37.6 years old, more male, and lives primarily in California.

The audience is concentrated in California, Florida, Texas.

Top brand affinities include Planet Fitness, Bass guitar, Golf Channel, with strongest over-indexing on Planet Fitness (2.07× the country average).

Demographically, the Auto racing audience skews more male with an average age of 37.6, and over-indexes on personality traits such as Patriotism, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Auto racing fan in United States is more male, around 37.6 years old, with strong Patriotism tendencies and a notable affinity for Planet Fitness.

Category: Cars & Mobility · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Auto racing profile in United States.

Audience size
10.4M
in United States
Gender
29.5%♀
70.5% male
Age
37.6
average years
Country rank
#3430
Topic in United States
Fig. 01

Search interest · 12-month trend

-28%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Auto racing fans

29.5% are female, 70.5% are male, average age 37.6.

Fig. 02

Gender split

29.5%
Female
70.5%
Male
Demographic split for Auto racing audience in United States
MetricValue
Female29.5%
Male70.5%
Average age37.6
Estimated audience size10,439,624
Fig. 03

Age distribution

Ø 37.6
average years
Age distribution of the Auto racing audience in United States
Age bracketShare%
16-1926%
20-2919%
30-3918%
40-4918%
50+19%
Fig. 04

Worldwide distribution

15.1%

of the worldwide Auto racing audience comes from United States.

Worldwide audience distribution share by country for Auto racing
CountryShare
United States15.1%
Japan6.4%
Italy5.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Auto racing audience in United States is strongest.

Fig. 05

Top regions by affinity

Auto racing fans by region: top regions in United States
#RegionReachAffinity×
01Kentucky~200K1.90×
02Indiana~300K1.76×
03North Carolina~500K1.70×
04South Carolina~300K1.61×
05Oklahoma~200K1.41×
06Tennessee~300K1.37×
07Iowa~100K1.34×
08Ohio~400K1.31×
09Pennsylvania~400K1.22×
10Missouri~200K1.18×
11West Virginia~60K1.18×
12Maine~40K1.17×
13California~1.5M1.16×
14Wyoming~20K1.16×
15Michigan~300K1.10×
16Wisconsin~200K1.07×
17Florida~700K1.06×
18Georgia~300K1.05×
19Virginia~300K1.04×
20North Dakota~20K1.01×
21Nevada~100K0.98×
22Alabama~100K0.97×
23Connecticut~100K0.97×
24Mississippi~80K0.96×
25New Hampshire~40K0.96×
26South Dakota~20K0.96×
27Illinois~300K0.95×
28Nebraska~50K0.94×
29Montana~30K0.93×
30Alaska~20K0.93×
31Arkansas~80K0.91×
32Kansas~70K0.91×
33Oregon~100K0.90×
34Delaware~30K0.90×
35Washington~200K0.89×
36Rhode Island~30K0.89×
37Minnesota~100K0.88×
38Idaho~50K0.88×
39New Mexico~50K0.87×
40Arizona~200K0.86×
41Utah~80K0.86×
42Hawaii~40K0.85×
43Washington, District of Columbia~30K0.84×
44Massachusetts~200K0.78×
45Colorado~100K0.74×
46Louisiana~100K0.74×
47Maryland~100K0.73×
48New Jersey~200K0.67×
49Texas~600K0.64×
50New York~400K0.63×
Fig. 06

Affinity by region

Affinity by region — Auto racing, United States
0.63×1.00×1.90×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Auto racing audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Auto racing audience
#·InterestCategoryAffinity×
01FunkoKids & Family3.59×
02ClarinetMusic & Radio3.30×
03SaxophoneMusic & Radio3.27×
04CelloMusic & Radio2.85×
05Drag racingCars & Mobility2.72×
06Golf ChannelSports2.65×
07Muscle carCars & Mobility2.54×
08Kyle BuschSports2.52×
09Electric carCars & Mobility2.39×
10Bass guitarMusic & Radio2.30×
11MotorsportCars & Mobility2.22×
12ViolinMusic & Radio2.21×
13NASCARSports2.10×
14Planet FitnessSports2.07×
15Electric guitarMusic & Radio1.91×
16MotorcyclesCars & Mobility1.86×
17NASDAQBusiness & Career1.86×
18NBA FinalsSports1.73×
19PlumbingHome & Garden1.66×
20AutoZoneCars & Mobility1.64×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Auto racing audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Auto racing audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.74×
Risk AppetiteTHRILL1.35×
Early Adopter MentalityPOWER1.20×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Auto racing audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.76×
Healthy LifestyleBALANCE0.87×
MindfulnessBALANCE0.87×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Auto racing have in United States?

Auto racing has an estimated audience of 10,439,624 people in United States, concentrated in California and Florida.

02

What is the gender split and age of Auto racing fans?

29.5% of Auto racing fans are female, 70.5% are male, with an average age of 37.6 years.

03

Which brands do Auto racing fans like most?

Auto racing fans show strongest brand affinity for Planet Fitness (2.07×), Bass guitar (2.3×), and Golf Channel (2.65×) over the country average.

04

Where do Auto racing fans live in United States?

Auto racing fans in United States are most concentrated in California (reach ~1.5M), Florida (reach ~700K), and Texas (reach ~600K). These three regions account for the largest share of the active audience.

05

What other brands do Auto racing fans also like?

Beyond Auto racing itself, the audience over-indexes on Bass guitar (2.3×), Golf Channel (2.65×), AutoZone (1.64×), and Muscle car (2.54×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Cars & Mobility audiences in United States

See Auto racing audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Auto racing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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