Auto racing Audience in Germany
Auto racing has an estimated audience of 2,770,193 people in Germany. 36.1% are female, 63.9% are male, average age 36.7. Top regions: Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities: Gil Ofarim, Google Home, Icon (magazine), Building insulation, Buddy – The Buddy Holly Story.
The average Auto racing fan in Germany is 36.7 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities include Gil Ofarim, Google Home, Icon (magazine), with strongest over-indexing on Gil Ofarim (2.07× the country average). Demographically, the Auto racing audience skews more male with an average age of 36.7, and over-indexes on personality traits such as Luxury Orientation, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Cars & Mobility · Type: Topic · Subtype: Sport
Demographics of Auto racing fans
| Metric | Value |
|---|---|
| Female | 36.1% |
| Male | 63.9% |
| Average age | 36.7 |
| Estimated audience size | 2,770,193 |
Audience persona
The typical Auto racing fan in Germany is more male, around 36.7 years old, with strong Luxury Orientation tendencies and a notable affinity for Gil Ofarim.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 543,959 | 0.9× |
| Baden-Württemberg | 464,728 | 1.23× |
| Bayern | 250,081 | 0.56× |
| Rheinland-Pfalz | 173,425 | 1.25× |
| Niedersachsen | 156,011 | 0.58× |
| Hessen | 136,427 | 0.65× |
| Schleswig-Holstein | 81,017 | 0.81× |
| Sachsen | 79,567 | 0.59× |
| Brandenburg | 73,313 | 0.85× |
| Thüringen | 71,265 | 1.01× |
| Sachsen-Anhalt | 69,212 | 0.96× |
| Saarland | 66,276 | 1.95× |
| Mecklenburg-Vorpommern | 63,771 | 1.21× |
| Bremen | 58,172 | 2.46× |
| Berlin | 46,393 | 0.37× |
| Hamburg | 39,096 | 0.62× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Gil Ofarim | 2.07× | Music & Radio |
| Google Home | 4.89× | Technology & Electronics |
| Icon (magazine) | 1.8× | Arts & Culture |
| Building insulation | 2.8× | Home & Garden |
| Buddy – The Buddy Holly Story | 2.71× | Music & Radio |
| Alaska | 1.93× | Travel & Leisure |
| Golem | 1.67× | Technology & Electronics |
| Jaguar F-Pace | 3.1× | Cars & Mobility |
| Pro-Ject | 3.09× | Music & Radio |
| Acoustic music | 1.88× | Music & Radio |
| Hog Hunting | 2.21× | Sports |
| Staycation | 1.71× | Home & Garden |
| Preacher (comics) | 3.02× | Literature |
| Tuscany | 2.04× | Travel & Leisure |
| Hà Tĩnh | 5.59× | Travel & Leisure |
| Gumbal | 2.4× | Cars & Mobility |
| Oktay Kaynarca | 2.97× | Movies & TV |
| San Gil | 1.69× | Travel & Leisure |
| Hauser & Wirth | 3.21× | Arts & Culture |
| Scratching post | 2.27× | Pets & Animals |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 1.16 |
| Sports Activity | POWER | 1.11 |
| DIY Mentality | THRILL | 1.04 |
| Patriotism | CONSERVATISM | 1.04 |
| Indulgence | JOY | 1.02 |
| Career Orientation | POWER | 1.02 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 15.1% |
| Japan | 6.4% |
| Italy | 5.1% |
See Auto racing audiences in other countries
More Sport audiences in Germany
- Soccer (21,821,139)
- American football (15,078,573)
- Basketball (12,761,477)
- Golf (11,418,178)
- Swimming (9,658,593)
Frequently asked questions
How many fans does Auto racing have in Germany?
Auto racing has an estimated audience of 2,770,193 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.
What is the gender split and age of Auto racing fans?
36.1% of Auto racing fans are female, 63.9% are male, with an average age of 36.7 years.
Which brands do Auto racing fans like most?
Auto racing fans show strongest brand affinity for Gil Ofarim (2.07×), Google Home (4.89×), and Icon (magazine) (1.8×) over the country average.
Where do Auto racing fans live in Germany?
Auto racing fans in Germany are most concentrated in Nordrhein-Westfalen (reach 543,959), Baden-Württemberg (reach 464,728), and Bayern (reach 250,081). These three regions account for the largest share of the active audience.
What other brands do Auto racing fans also like?
Beyond Auto racing itself, the audience over-indexes on Google Home (4.89×), Icon (magazine) (1.8×), Building insulation (2.8×), and Buddy – The Buddy Holly Story (2.71×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Auto racing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.