Rascasse Audience Intelligence

Auto racing Audience in Germany

A data profile of the people who buy, follow and care about Auto racing in Germany — modelled from more than twelve digital signal sources. Auto racing has an estimated audience of 2,770,193 people in Germany.

#1417among Topic in Germany#119in Cars & Mobility

The average Auto racing fan in Germany is 36.7 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern.

Top brand affinities include House music, Electric guitar, Piano, with strongest over-indexing on House music (2.09× the country average).

Demographically, the Auto racing audience skews more male with an average age of 36.7, and over-indexes on personality traits such as Patriotism, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Auto racing fan in Germany is more male, around 36.7 years old, with strong Patriotism tendencies and a notable affinity for House music.

Category: Cars & Mobility · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Auto racing profile in Germany.

Audience size
2.8M
in Germany
Gender
36.1%♀
63.9% male
Age
36.7
average years
Country rank
#2346
Topic in Germany
Fig. 01

Search interest · 12-month trend

+14%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Auto racing fans

36.1% are female, 63.9% are male, average age 36.7.

Fig. 02

Gender split

36.1%
Female
63.9%
Male
Demographic split for Auto racing audience in Germany
MetricValue
Female36.1%
Male63.9%
Average age36.7
Estimated audience size2,770,193
Fig. 03

Age distribution

Ø 36.7
average years
Age distribution of the Auto racing audience in Germany
Age bracketShare%
16-1926%
20-2920%
30-3920%
40-4920%
50+14%
Fig. 04

Worldwide distribution

4.0%

of the worldwide Auto racing audience comes from Germany.

Worldwide audience distribution share by country for Auto racing
CountryShare
United States15.1%
Japan6.4%
Italy5.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Auto racing audience in Germany is strongest.

Fig. 05

Top regions by affinity

Auto racing fans by region: top regions in Germany
#RegionReachAffinity×
01Saarland~50K1.36×
02Bremen~30K1.33×
03Rheinland-Pfalz~200K1.13×
04Baden-Württemberg~400K1.05×
05Thüringen~70K1.05×
06Mecklenburg-Vorpommern~60K1.05×
07Nordrhein-Westfalen~600K1.00×
08Sachsen-Anhalt~70K0.99×
09Hessen~200K0.98×
10Brandenburg~80K0.95×
11Schleswig-Holstein~90K0.93×
12Hamburg~60K0.91×
13Sachsen~100K0.87×
14Bayern~400K0.82×
15Berlin~100K0.80×
16Niedersachsen~200K0.77×
Fig. 06

Affinity by region

Affinity by region — Auto racing, Germany
0.77×1.00×1.36×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Auto racing audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Auto racing audience
#·InterestCategoryAffinity×
01Electric guitarMusic & Radio3.11×
02DairyFood & Beverages2.85×
03PianoMusic & Radio2.84×
04OtakuLiterature2.55×
05Gaming computerTechnology & Electronics2.50×
06Deutsch lernenBusiness & Career2.35×
07PatioHome & Garden2.23×
08LivestockPets & Animals2.22×
09House musicMusic & Radio2.09×
10Chihuahua (dog)Pets & Animals2.04×
11HatchbackCars & Mobility1.91×
12Siberian HuskyPets & Animals1.86×
13Musical instrumentMusic & Radio1.85×
14French BulldogPets & Animals1.81×
15Labrador RetrieverPets & Animals1.80×
16MotorsportCars & Mobility1.79×
17Formula OneSports1.76×
18PorscheCars & Mobility1.72×
19TransfermarktSports1.61×
20Solar energyHome & Garden1.57×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Auto racing audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Auto racing audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.28×
Risk AppetiteTHRILL1.22×
Quality AwarenessPREMIUM1.18×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Auto racing audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.80×
Design AffinityPREMIUM0.81×
Community OrientationOPEN0.83×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Auto racing have in Germany?

Auto racing has an estimated audience of 2,770,193 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.

02

What is the gender split and age of Auto racing fans?

36.1% of Auto racing fans are female, 63.9% are male, with an average age of 36.7 years.

03

Which brands do Auto racing fans like most?

Auto racing fans show strongest brand affinity for House music (2.09×), Electric guitar (3.11×), and Piano (2.84×) over the country average.

04

Where do Auto racing fans live in Germany?

Auto racing fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~600K), Baden-Württemberg (reach ~400K), and Bayern (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Auto racing fans also like?

Beyond Auto racing itself, the audience over-indexes on Electric guitar (3.11×), Piano (2.84×), Patio (2.23×), and Formula One (1.76×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Cars & Mobility audiences in Germany

See Auto racing audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Auto racing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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