A data profile of the people who buy, follow and care about Electromagnetic radiation in Italy — modelled from more than twelve digital signal sources. Electromagnetic radiation has an estimated audience of 5,127,472 people in Italy.
Electromagnetic radiation has an estimated audience of 5,127,472 people in Italy. 57.2% are female, 42.8% are male, average age 45.8. Top brand affinities: Wikipedia, WhatsApp, New Testament, Personal finance, Genetics.
Top brand affinities include Wikipedia, WhatsApp, New Testament, with strongest over-indexing on Wikipedia (4.68× the country average).
Demographically, the Electromagnetic radiation audience skews more female with an average age of 45.8, and over-indexes on personality traits such as Tradition, Community Orientation.
The typical Electromagnetic radiation fan in Italy is more female, around 45.8 years old, with strong Tradition tendencies and a notable affinity for Wikipedia.
The key figures that characterise the Electromagnetic radiation profile in Italy.
57.2% are female, 42.8% are male, average age 45.8.
| Metric | Value |
|---|---|
| Female | 57.2% |
| Male | 42.8% |
| Average age | 45.8 |
| Estimated audience size | 5,127,472 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 7% | |
| 20-29 | 12% | |
| 30-39 | 21% | |
| 40-49 | 26% | |
| 50+ | 34% |
of the worldwide Electromagnetic radiation audience comes from Italy.
| Country | Share |
|---|---|
| United States | 15.9% |
| Italy | 10.4% |
| Brazil | 5.7% |
The strongest cross-interests of the Electromagnetic radiation audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Microwave | Home & Garden | 6.82× | ||
| 02 | New Testament | Politics & Society | 5.66× | ||
| 03 | Wikipedia | Internet & Social Media | 4.68× | ||
| 04 | Improvisation | Music & Radio | 4.26× | ||
| 05 | Satire | Literature | 3.44× | ||
| 06 | Rose | Home & Garden | 3.14× | ||
| 07 | General practitioner | Health | 3.03× | ||
| 08 | Doctor of Medicine | Business & Career | 3.01× | ||
| 09 | Genetics | Kids & Family | 2.65× | ||
| 10 | Dentistry | Business & Career | 2.63× | ||
| 11 | Mediaset | Technology & Electronics | 2.57× | ||
| 12 | Volunteering | Politics & Society | 2.13× | ||
| 13 | Tradition | Politics & Society | 1.98× | ||
| 14 | Milk | Food & Beverages | 1.92× | ||
| 15 | Nonprofit organization | Politics & Society | 1.82× | ||
| 16 | Internet & Social Media | 1.79× | |||
| 17 | Singer-songwriter | Music & Radio | 1.77× | ||
| 18 | Borsa Italiana | Business & Career | 1.72× | ||
| 19 | Personal finance | Business & Career | 1.71× | ||
| 20 | Health care | Business & Career | 1.55× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 1.61× | |
| Community Orientation | OPEN | 1.46× | |
| Convenience Orientation | PREMIUM | 1.44× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.86× | |
| Luxury Orientation | PREMIUM | 0.87× | |
| Mindfulness | BALANCE | 0.90× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Electromagnetic radiation. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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