Rascasse Audience Intelligence

Indiana Pacers Fan Demographics in United States

Indiana Pacers has an estimated audience of 7.5M people in United States.

#59among Basketball in United States
#98among teams in United States#393in Sports

The average Indiana Pacers fan in United States is 30.5 years old, more male, and lives primarily in Indiana.

By number of fans, Indiana Pacers ranks #27 among the 30 NBA teams in United States — 0.5× the group median.

Compared with the other 29 NBA teams, Indiana Pacers fans stand out for their interest in Kyle Lowry, Texas Longhorns men's basketball and Indiana Fever.

In Q3/2026, search interest was −38.1% on the same quarter a year earlier; the median across the group was +3.4%.

Interest is seasonal: January, May and June account for 46% of the year's searches, September is the quietest month.

Most fans live in Indiana, Florida, California.

Top affinities include Kyle Lowry, Texas Longhorns men's basketball, Indiana Fever, with strongest over-indexing on Kyle Lowry (44.26× the country average).

Demographically, the Indiana Pacers audience skews more male with an average age of 30.5, and over-indexes on personality traits such as Early Adopter Mentality, Social Media Usage.

The typical Indiana Pacers fan in United States is more male, around 30.5 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Kyle Lowry.

Category: Sports · Type: Team · Subtype: Basketball

Data status: Q3/2026 · Source & method

Section 01

At a glance

Audience size
7.5M
in United States
Gender
40.8%♀
59.2% male
Age
30.5
average years
Country rank
#4723
among all objects in United States
Fig. 01

Search interest · 12-month trend

-38%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Demographics of Indiana Pacers fans

40.8% are female, 59.2% are male, average age 30.5.

Fig. 02

Gender split

40.8%
Female
59.2%
Male
Demographic split for Indiana Pacers audience in United States
MetricValue
Female40.8%
Male59.2%
Average age30.5
Estimated audience size7.5M
Fig. 03

Age distribution

Ø 30.5
average years
Age distribution of the Indiana Pacers audience in United States
Age bracketShare%
16-2453%
25-3417%
35-4411%
45-549%
55+10%
Fig. 04

Worldwide distribution

61.1%

of the worldwide Indiana Pacers audience comes from United States.

Worldwide audience distribution share by country for Indiana Pacers
CountryShare
United States61.1%
Canada5.2%
Philippines3.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Indiana Pacers fans by region: top regions in United States
#RegionReachAffinity×
01Indiana~2M12.98×
02Wisconsin~200K1.32×
03Ohio~300K1.28×
04Kentucky~100K1.26×
05Florida~600K1.18×
06Mississippi~80K1.14×
07Michigan~300K1.12×
08Illinois~300K1.11×
09Iowa~80K1.06×
10Louisiana~100K1.01×
11Massachusetts~200K1.00×
12Tennessee~200K0.94×
13New York~400K0.93×
14Pennsylvania~300K0.89×
15Georgia~200K0.89×
16Oklahoma~80K0.89×
17New Jersey~200K0.87×
18Arizona~100K0.85×
19Delaware~20K0.85×
20South Carolina~100K0.84×
21Rhode Island~20K0.83×
22North Carolina~200K0.82×
23Alabama~90K0.82×
24Washington, District of Columbia~10K0.79×
25Nevada~60K0.78×
26Arkansas~50K0.78×
27Maryland~100K0.77×
28Connecticut~60K0.75×
29Missouri~100K0.71×
30Minnesota~90K0.71×
31Virginia~100K0.69×
32Alaska~10K0.68×
33Maine~20K0.67×
34Texas~300K0.65×
35New Hampshire~20K0.65×
36California~600K0.63×
37Colorado~80K0.63×
38Hawaii~20K0.61×
39North Dakota~10K0.58×
40Kansas~40K0.57×
41South Dakota~10K0.55×
42New Mexico~30K0.54×
43Nebraska~20K0.54×
44Vermont~8K0.53×
45Oregon~50K0.52×
46West Virginia~20K0.49×
47Utah~30K0.44×
48Washington~70K0.42×
49Montana~10K0.42×
50Idaho~20K0.39×
Fig. 06

Affinity by region

Affinity by region — Indiana Pacers, United States
0.39×1.00×12.98×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Indiana Pacers audience vs. the country average
#·InterestCategoryAffinity×
01Kyle LowrySports44.26×
02Texas Longhorns men's basketballSports36.20×
03Indiana FeverSports21.24×
04Chris PaulSports20.11×
05Minnesota TimberwolvesSports18.18×
06Memphis GrizzliesSports17.86×
07Kawhi LeonardSports17.48×
08Jayson TatumSports16.56×
09Los Angeles ClippersSports15.24×
10Washington WizardsSports15.23×
11Carmelo AnthonySports14.48×
12Utah JazzSports13.63×
13Phoenix SunsSports13.49×
14San Antonio SpursSports13.32×
15Sophie CunninghamSports12.92×
16Luka DoncicSports12.50×
17Charlotte HornetsSports12.48×
18Stephen CurrySports12.32×
19Victor WembanyamaSports10.90×
20New York KnicksSports9.65×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Indiana Pacers audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Indiana Pacers audience vs. the country average · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER1.59×
Social Media UsageJOY1.13×
Risk AppetiteTHRILL1.11×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Indiana Pacers audience vs. the country average · Rather not
TraitClusterDeviationScore
TraditionCONSERVATISM0.60×
Design AffinityPREMIUM0.62×
TravellingTHRILL0.63×
0×1.00× baseline2×
Appendix

Explore more audiences

More Basketball audiences in United States

Related rankings

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Indiana Pacers over the last 12 months. Modelled, not counted; people interested in several teams count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
10/2025 – 09/2026 · updated quarterly · data status Q3/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q3/2026, rascasse.com/explore/us/indiana-pacers-15322” · Methodology