A data profile of the people who buy, follow and care about Red (Color) in Italy — modelled from more than twelve digital signal sources. Red (Color) has an estimated audience of 4,339,856 people in Italy.
The average Red (Color) fan in Italy is 42.5 years old, more female, and lives primarily in Lombardy.
The audience is concentrated in Lombardy, Lazio, Campania.
Top brand affinities include Wikipedia, WhatsApp, Genetics, with strongest over-indexing on Wikipedia (3.64× the country average).
Demographically, the Red (Color) audience skews more female with an average age of 42.5, and over-indexes on personality traits such as Patriotism, Convenience Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Red (Color) fan in Italy is more female, around 42.5 years old, with strong Patriotism tendencies and a notable affinity for Wikipedia.
The key figures that characterise the Red (Color) profile in Italy.
60.2% are female, 39.8% are male, average age 42.5.
| Metric | Value |
|---|---|
| Female | 60.2% |
| Male | 39.8% |
| Average age | 42.5 |
| Estimated audience size | 4,339,856 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 15% | |
| 20-29 | 14% | |
| 30-39 | 21% | |
| 40-49 | 22% | |
| 50+ | 28% |
of the worldwide Red (Color) audience comes from Italy.
| Country | Share |
|---|---|
| Italy | 16.1% |
| United States | 10.7% |
| Thailand | 6.9% |
Where the Red (Color) audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Sicilia | ~500K | 1.32× | |
| 02 | Puglia | ~400K | 1.29× | |
| 03 | Lombardy | ~900K | 1.24× | |
| 04 | Campania | ~600K | 1.24× | |
| 05 | Lazio | ~600K | 1.15× | |
| 06 | Piedmont | ~400K | 1.10× | |
| 07 | Veneto | ~400K | 1.08× | |
| 08 | Emilia-Romagna | ~400K | 1.06× | |
| 09 | Tuscany | ~300K | 1.06× | |
| 10 | Sardinia | ~100K | 1.06× | |
| 11 | Liguria | ~100K | 0.99× | |
| 12 | Trentino-Alto Adige/Südtirol | ~80K | 0.98× | |
| 13 | Friuli-Venezia Giulia | ~80K | 0.98× | |
| 14 | Calabria | ~100K | 0.94× | |
| 15 | Abruzzo | ~90K | 0.93× | |
| 16 | Marche | ~90K | 0.88× | |
| 17 | Umbria | ~60K | 0.84× | |
| 18 | Basilicata | ~30K | 0.78× | |
| 19 | Aosta Valley | ~8K | 0.71× | |
| 20 | Molise | ~10K | 0.68× |
The strongest cross-interests of the Red (Color) audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | New Testament | Politics & Society | 3.79× | ||
| 02 | Wikipedia | Internet & Social Media | 3.64× | ||
| 03 | Improvisation | Music & Radio | 3.51× | ||
| 04 | Satire | Literature | 2.85× | ||
| 05 | Rose | Home & Garden | 2.70× | ||
| 06 | Mediaset | Technology & Electronics | 2.45× | ||
| 07 | General practitioner | Health | 2.42× | ||
| 08 | Genetics | Kids & Family | 2.35× | ||
| 09 | Adriatic Sea | Travel & Leisure | 2.23× | ||
| 10 | Champagne | Food & Beverages | 2.16× | ||
| 11 | Sanremo Music Festival | Music & Radio | 2.07× | ||
| 12 | Volunteering | Politics & Society | 1.92× | ||
| 13 | Milk | Food & Beverages | 1.79× | ||
| 14 | Internet & Social Media | 1.78× | |||
| 15 | Diary | Kids & Family | 1.75× | ||
| 16 | Financial services | Business & Career | 1.67× | ||
| 17 | Singer-songwriter | Music & Radio | 1.64× | ||
| 18 | Nonprofit organization | Politics & Society | 1.64× | ||
| 19 | Musical theatre | Movies & TV | 1.62× | ||
| 20 | Wine tasting | Food & Beverages | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.43× | |
| Convenience Orientation | PREMIUM | 1.39× | |
| Community Orientation | OPEN | 1.38× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.83× | |
| Price Sensitivity | PREMIUM | 0.83× | |
| Luxury Orientation | PREMIUM | 0.86× |
Red (Color) has an estimated audience of 4,339,856 people in Italy, concentrated in Lombardy and Lazio.
60.2% of Red (Color) fans are female, 39.8% are male, with an average age of 42.5 years.
Red (Color) fans show strongest brand affinity for Wikipedia (3.64×), WhatsApp (1.78×), and Genetics (2.35×) over the country average.
Red (Color) fans in Italy are most concentrated in Lombardy (reach ~900K), Lazio (reach ~600K), and Campania (reach ~600K). These three regions account for the largest share of the active audience.
Beyond Red (Color) itself, the audience over-indexes on WhatsApp (1.78×), Genetics (2.35×), Mediaset (2.45×), and Volunteering (1.92×) compared to the Italy average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Red (Color). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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