Rascasse Audience Intelligence

Red (Color) Audience in United States

A data profile of the people who buy, follow and care about Red (Color) in United States — modelled from more than twelve digital signal sources. Red (Color) has an estimated audience of 2,893,446 people in United States.

#5210among Topic in United States#650in Home & Garden

The average Red (Color) fan in United States is 36.3 years old, more female, and lives primarily in Ohio.

The audience is concentrated in Ohio, Kentucky, California.

Top brand affinities include NASDAQ, Web server, Milwaukee Brewers, with strongest over-indexing on NASDAQ (2.61× the country average).

Demographically, the Red (Color) audience skews more female with an average age of 36.3, and over-indexes on personality traits such as Patriotism, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Red (Color) fan in United States is more female, around 36.3 years old, with strong Patriotism tendencies and a notable affinity for NASDAQ.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Red (Color) profile in United States.

Audience size
2.9M
in United States
Gender
55.7%♀
44.3% male
Age
36.3
average years
Country rank
#10609
Topic in United States
Fig. 01

Search interest · 12-month trend

+20%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Red (Color) fans

55.7% are female, 44.3% are male, average age 36.3.

Fig. 02

Gender split

55.7%
Female
44.3%
Male
Demographic split for Red (Color) audience in United States
MetricValue
Female55.7%
Male44.3%
Average age36.3
Estimated audience size2,893,446
Fig. 03

Age distribution

Ø 36.3
average years
Age distribution of the Red (Color) audience in United States
Age bracketShare%
16-1930%
20-2918%
30-3918%
40-4918%
50+16%
Fig. 04

Worldwide distribution

10.7%

of the worldwide Red (Color) audience comes from United States.

Worldwide audience distribution share by country for Red (Color)
CountryShare
Italy16.1%
United States10.7%
Thailand6.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Red (Color) audience in United States is strongest.

Fig. 05

Top regions by affinity

Red (Color) fans by region: top regions in United States
#RegionReachAffinity×
01Ohio~900K9.96×
02Kentucky~300K8.24×
03Indiana~200K3.43×
04West Virginia~30K2.50×
05Tennessee~50K0.90×
06Florida~100K0.71×
07Wisconsin~30K0.71×
08North Carolina~60K0.70×
09Arizona~40K0.69×
10Pennsylvania~70K0.68×
11Illinois~70K0.68×
12South Carolina~30K0.68×
13New York~100K0.65×
14Virginia~50K0.65×
15Alabama~30K0.64×
16New Jersey~50K0.63×
17Louisiana~20K0.62×
18Nevada~20K0.62×
19Iowa~10K0.62×
20Georgia~50K0.61×
21Massachusetts~30K0.59×
22Arkansas~10K0.59×
23Michigan~40K0.58×
24Connecticut~20K0.58×
25Alaska~4K0.58×
26California~200K0.57×
27Missouri~30K0.57×
28New Hampshire~7K0.57×
29Maine~6K0.57×
30Washington, District of Columbia~5K0.57×
31Colorado~30K0.56×
32Mississippi~10K0.56×
33Delaware~4K0.56×
34Maryland~30K0.54×
35Utah~10K0.54×
36Washington~30K0.53×
37Oregon~20K0.52×
38Rhode Island~5K0.52×
39Oklahoma~20K0.51×
40Kansas~10K0.50×
41New Mexico~7K0.50×
42Hawaii~6K0.50×
43South Dakota~3K0.50×
44Texas~100K0.49×
45Montana~4K0.49×
46Nebraska~7K0.48×
47Vermont~2K0.47×
48North Dakota~3K0.46×
49Idaho~7K0.45×
50Minnesota~20K0.42×
Fig. 06

Affinity by region

Affinity by region — Red (Color), United States
0.42×1.00×9.96×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Red (Color) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Red (Color) audience
#·InterestCategoryAffinity×
01Atlético MadridSports5.69×
02Colorado RockiesSports4.00×
03San Diego PadresSports3.68×
04Web serverTechnology & Electronics3.66×
05Milwaukee BrewersSports3.25×
06Pittsburgh PiratesSports2.82×
07Western UnionBusiness & Career2.63×
08NASDAQBusiness & Career2.61×
09La LigaSports2.60×
10Detroit TigersSports2.36×
11Non-alcoholic beverageFood & Beverages2.31×
12FanaticsFashion & Accessoires2.15×
13Public transportCars & Mobility2.02×
14Sports clubSports1.99×
15Microwave ovenHome & Garden1.80×
16FC BarcelonaSports1.68×
17Spanish languagePolitics & Society1.67×
18Real propertyHome & Garden1.66×
19Real Madrid C.F.Sports1.65×
20Dillard'sFashion & Accessoires1.59×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Red (Color) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Red (Color) audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.20×
Quality AwarenessPREMIUM1.19×
Need for SecurityCONSERVATISM1.18×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Red (Color) audience · Rather not
TraitClusterDeviationScore
Social Media UsageJOY0.79×
Pet OwnershipJOY0.79×
Family OrientationCONSERVATISM0.84×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Red (Color) have in United States?

Red (Color) has an estimated audience of 2,893,446 people in United States, concentrated in Ohio and Kentucky.

02

What is the gender split and age of Red (Color) fans?

55.7% of Red (Color) fans are female, 44.3% are male, with an average age of 36.3 years.

03

Which brands do Red (Color) fans like most?

Red (Color) fans show strongest brand affinity for NASDAQ (2.61×), Web server (3.66×), and Milwaukee Brewers (3.25×) over the country average.

04

Where do Red (Color) fans live in United States?

Red (Color) fans in United States are most concentrated in Ohio (reach ~900K), Kentucky (reach ~300K), and California (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Red (Color) fans also like?

Beyond Red (Color) itself, the audience over-indexes on Web server (3.66×), Milwaukee Brewers (3.25×), Detroit Tigers (2.36×), and Atlético Madrid (5.69×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in United States

See Red (Color) audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Red (Color). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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