Red (Color) Audience in United States

Red (Color) logo

Red (Color) has an estimated audience of 2,893,446 people in United States. 55.7% are female, 44.3% are male, average age 36.3. Top regions: Ohio, Kentucky, California. Top brand affinities: Keene, New Hampshire, Historic site, Grinch, Vocal harmony, Cherish (group).

The average Red (Color) fan in United States is 36.3 years old, more female, and lives primarily in Ohio. The audience is concentrated in Ohio, Kentucky, California. Top brand affinities include Keene, New Hampshire, Historic site, Grinch, with strongest over-indexing on Keene, New Hampshire (675× the country average). Demographically, the Red (Color) audience skews more female with an average age of 36.3, and over-indexes on personality traits such as Quality Awareness, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic

Demographics of Red (Color) fans

Demographic split for Red (Color) audience in United States
MetricValue
Female55.7%
Male44.3%
Average age36.3
Estimated audience size2,893,446

Audience persona

The typical Red (Color) fan in United States is more female, around 36.3 years old, with strong Quality Awareness tendencies and a notable affinity for Keene, New Hampshire.

Top regions in United States

Top regions ranked by reach for Red (Color) in United States
RegionReachAffinity
Ohio919,00510.31×
Kentucky291,3178.03×
California183,8140.58×
Indiana179,6763.4×
Florida150,2380.77×
Texas130,3520.52×
New York90,2840.56×
Illinois68,5430.71×
North Carolina63,5220.73×
Pennsylvania63,1160.65×
Georgia57,2940.64×
Tennessee54,0970.93×
Virginia47,2940.67×
Michigan45,5080.6×
Arizona41,6110.7×
New Jersey38,1990.52×
Massachusetts34,6020.61×
West Virginia32,7902.43×
Washington31,8310.55×
South Carolina29,2770.67×
Maryland27,9680.56×
Alabama27,5650.68×
Missouri27,0130.58×
Colorado26,8770.59×
Wisconsin26,5580.61×
Louisiana23,8970.64×
Minnesota17,8730.43×
Oregon17,7820.54×
Nevada17,7190.63×
Oklahoma16,6100.52×
Connecticut15,1750.52×
Iowa14,6970.62×
Arkansas14,6230.61×
Utah14,4440.56×
Mississippi12,6490.53×
Kansas11,7710.52×
New Mexico7,1800.49×
Nebraska6,9760.48×
New Hampshire6,4560.57×
Idaho6,2650.43×
Hawaii6,0430.49×
Maine5,6480.54×
Washington, District of Columbia4,7800.55×
Rhode Island4,4290.48×
Delaware4,0090.5×
Montana3,6630.46×
Alaska3,4650.56×
South Dakota3,1520.47×
North Dakota2,6020.44×
Vermont2,1390.42×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Red (Color) audience
BrandAffinityCategory
Keene, New Hampshire675×Travel & Leisure
Historic site13.65×Arts & Culture
Grinch10.07×Movies & TV
Vocal harmony9.71×Music & Radio
Cherish (group)18.1×Music & Radio
TV Fanatic17.52×Movies & TV
Grace Slick14.06×Music & Radio
Nationality2.76×Politics & Society
Elsword21.08×Games
Hamden, Connecticut19.31×Travel & Leisure
Combat sport1.62×Sports
Lahaina, Hawaii18.56×Travel & Leisure
Vickie Guerrero13.4×Business & Career
Progressive rock1.87×Music & Radio
Bank account2.15×Business & Career
Gomer Pyle, U.S.M.C.20.21×Movies & TV
Palestine Polytechnic University12.8×Business & Career
Sydney Evan18.81×Fashion & Accessoires
3D printing1.59×Technology & Electronics
Beres Hammond13.49×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Red (Color) audience
TraitClusterScore
Quality AwarenessPREMIUM1.29
Price SensitivityPREMIUM1.15
Early Adopter MentalityPOWER1.11
Need for SecurityCONSERVATISM1.09
Convenience OrientationPREMIUM1.09
SpiritualityBALANCE1.08

Worldwide distribution

Worldwide audience distribution share by country for Red (Color)
CountryShare
Italy16.1%
United States10.7%
Thailand7.0%

See Red (Color) audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Red (Color) have in United States?

Red (Color) has an estimated audience of 2,893,446 people in United States, concentrated in Ohio and Kentucky.

What is the gender split and age of Red (Color) fans?

55.7% of Red (Color) fans are female, 44.3% are male, with an average age of 36.3 years.

Which brands do Red (Color) fans like most?

Red (Color) fans show strongest brand affinity for Keene, New Hampshire (675×), Historic site (13.65×), and Grinch (10.07×) over the country average.

Where do Red (Color) fans live in United States?

Red (Color) fans in United States are most concentrated in Ohio (reach 919,005), Kentucky (reach 291,317), and California (reach 183,814). These three regions account for the largest share of the active audience.

What other brands do Red (Color) fans also like?

Beyond Red (Color) itself, the audience over-indexes on Historic site (13.65×), Grinch (10.07×), Vocal harmony (9.71×), and Cherish (group) (18.1×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Red (Color). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.