Red (Color) Audience in Germany

Red (Color) has an estimated audience of 454,118 people in Germany. 54.3% are female, 45.7% are male, average age 35.9. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Circular economy, Snow White (Fables), Stucco, Este, Veneto, Faun (band).
The average Red (Color) fan in Germany is 35.9 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Circular economy, Snow White (Fables), Stucco, with strongest over-indexing on Circular economy (17.19× the country average). Demographically, the Red (Color) audience skews balanced with an average age of 35.9, and over-indexes on personality traits such as Design Affinity, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Home & Garden · Type: Topic
Demographics of Red (Color) fans
| Metric | Value |
|---|---|
| Female | 54.3% |
| Male | 45.7% |
| Average age | 35.9 |
| Estimated audience size | 454,118 |
Audience persona
The typical Red (Color) fan in Germany is balanced, around 35.9 years old, with strong Design Affinity tendencies and a notable affinity for Circular economy.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 116,998 | 1.18× |
| Bayern | 78,559 | 1.08× |
| Baden-Württemberg | 72,528 | 1.17× |
| Niedersachsen | 45,201 | 1.02× |
| Hessen | 38,348 | 1.11× |
| Rheinland-Pfalz | 22,935 | 1.01× |
| Sachsen | 21,269 | 0.95× |
| Berlin | 21,173 | 1.04× |
| Schleswig-Holstein | 15,374 | 0.94× |
| Brandenburg | 13,564 | 0.96× |
| Thüringen | 11,140 | 0.96× |
| Sachsen-Anhalt | 10,134 | 0.86× |
| Hamburg | 9,914 | 0.97× |
| Mecklenburg-Vorpommern | 8,323 | 0.96× |
| Saarland | 5,087 | 0.91× |
| Bremen | 3,684 | 0.95× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Circular economy | 17.19× | Business & Career |
| Snow White (Fables) | 2.96× | Literature |
| Stucco | 2.45× | Home & Garden |
| Este, Veneto | 1.88× | Travel & Leisure |
| Faun (band) | 3.28× | Music & Radio |
| Buying a House | 4.17× | Home & Garden |
| Buying and Selling Real Estate | 4.62× | Home & Garden |
| Therme Erding | 3.08× | Travel & Leisure |
| Nationality | 1.89× | Politics & Society |
| Euskirchen (district) | 4.15× | Travel & Leisure |
| Sixx | 1.56× | Movies & TV |
| Women's empowerment | 1.79× | Politics & Society |
| Justice | 1.76× | Politics & Society |
| Video izle | 1.53× | |
| Samanyolu Haber | 2.03× | Movies & TV |
| Janitor | 2.67× | Home & Garden |
| Geothermal heating | 2.16× | Home & Garden |
| Eiffel (band) | 3.89× | Music & Radio |
| Hobby Lobby | 2.79× | Home & Garden |
| Glashütte | 1.71× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 1.51 |
| Pet Ownership | JOY | 1.36 |
| Indulgence | JOY | 1.34 |
| Spirituality | BALANCE | 1.33 |
| Sports Activity | POWER | 1.31 |
| Urban Lifestyle | OPEN | 1.27 |
Worldwide distribution
| Country | Share |
|---|---|
| Italy | 16.1% |
| United States | 10.7% |
| Thailand | 7.0% |
See Red (Color) audiences in other countries
More Home & Garden audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Red (Color) have in Germany?
Red (Color) has an estimated audience of 454,118 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Red (Color) fans?
54.3% of Red (Color) fans are female, 45.7% are male, with an average age of 35.9 years.
Which brands do Red (Color) fans like most?
Red (Color) fans show strongest brand affinity for Circular economy (17.19×), Snow White (Fables) (2.96×), and Stucco (2.45×) over the country average.
Where do Red (Color) fans live in Germany?
Red (Color) fans in Germany are most concentrated in Nordrhein-Westfalen (reach 116,998), Bayern (reach 78,559), and Baden-Württemberg (reach 72,528). These three regions account for the largest share of the active audience.
What other brands do Red (Color) fans also like?
Beyond Red (Color) itself, the audience over-indexes on Snow White (Fables) (2.96×), Stucco (2.45×), Este, Veneto (1.88×), and Faun (band) (3.28×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Red (Color). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.