Red (Color) Audience in Germany

Red (Color) logo

Red (Color) has an estimated audience of 454,118 people in Germany. 54.3% are female, 45.7% are male, average age 35.9. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Circular economy, Snow White (Fables), Stucco, Este, Veneto, Faun (band).

The average Red (Color) fan in Germany is 35.9 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Circular economy, Snow White (Fables), Stucco, with strongest over-indexing on Circular economy (17.19× the country average). Demographically, the Red (Color) audience skews balanced with an average age of 35.9, and over-indexes on personality traits such as Design Affinity, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic

Demographics of Red (Color) fans

Demographic split for Red (Color) audience in Germany
MetricValue
Female54.3%
Male45.7%
Average age35.9
Estimated audience size454,118

Audience persona

The typical Red (Color) fan in Germany is balanced, around 35.9 years old, with strong Design Affinity tendencies and a notable affinity for Circular economy.

Top regions in Germany

Top regions ranked by reach for Red (Color) in Germany
RegionReachAffinity
Nordrhein-Westfalen116,9981.18×
Bayern78,5591.08×
Baden-Württemberg72,5281.17×
Niedersachsen45,2011.02×
Hessen38,3481.11×
Rheinland-Pfalz22,9351.01×
Sachsen21,2690.95×
Berlin21,1731.04×
Schleswig-Holstein15,3740.94×
Brandenburg13,5640.96×
Thüringen11,1400.96×
Sachsen-Anhalt10,1340.86×
Hamburg9,9140.97×
Mecklenburg-Vorpommern8,3230.96×
Saarland5,0870.91×
Bremen3,6840.95×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Red (Color) audience
BrandAffinityCategory
Circular economy17.19×Business & Career
Snow White (Fables)2.96×Literature
Stucco2.45×Home & Garden
Este, Veneto1.88×Travel & Leisure
Faun (band)3.28×Music & Radio
Buying a House4.17×Home & Garden
Buying and Selling Real Estate4.62×Home & Garden
Therme Erding3.08×Travel & Leisure
Nationality1.89×Politics & Society
Euskirchen (district)4.15×Travel & Leisure
Sixx1.56×Movies & TV
Women's empowerment1.79×Politics & Society
Justice1.76×Politics & Society
Video izle1.53×
Samanyolu Haber2.03×Movies & TV
Janitor2.67×Home & Garden
Geothermal heating2.16×Home & Garden
Eiffel (band)3.89×Music & Radio
Hobby Lobby2.79×Home & Garden
Glashütte1.71×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Red (Color) audience
TraitClusterScore
Design AffinityPREMIUM1.51
Pet OwnershipJOY1.36
IndulgenceJOY1.34
SpiritualityBALANCE1.33
Sports ActivityPOWER1.31
Urban LifestyleOPEN1.27

Worldwide distribution

Worldwide audience distribution share by country for Red (Color)
CountryShare
Italy16.1%
United States10.7%
Thailand7.0%

See Red (Color) audiences in other countries

More Home & Garden audiences in Germany

Frequently asked questions

How many fans does Red (Color) have in Germany?

Red (Color) has an estimated audience of 454,118 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

What is the gender split and age of Red (Color) fans?

54.3% of Red (Color) fans are female, 45.7% are male, with an average age of 35.9 years.

Which brands do Red (Color) fans like most?

Red (Color) fans show strongest brand affinity for Circular economy (17.19×), Snow White (Fables) (2.96×), and Stucco (2.45×) over the country average.

Where do Red (Color) fans live in Germany?

Red (Color) fans in Germany are most concentrated in Nordrhein-Westfalen (reach 116,998), Bayern (reach 78,559), and Baden-Württemberg (reach 72,528). These three regions account for the largest share of the active audience.

What other brands do Red (Color) fans also like?

Beyond Red (Color) itself, the audience over-indexes on Snow White (Fables) (2.96×), Stucco (2.45×), Este, Veneto (1.88×), and Faun (band) (3.28×) compared to the Germany average.

How to read this data

Audience size is the estimated number of people in Germany who actively search for Red (Color). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.