Rascasse Audience Intelligence

Red (Color) Audience in Germany

A data profile of the people who buy, follow and care about Red (Color) in Germany — modelled from more than twelve digital signal sources. Red (Color) has an estimated audience of 454,118 people in Germany.

#4911among Topic in Germany#686in Home & Garden

The average Red (Color) fan in Germany is 35.9 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Sahra Wagenknecht, Tagesschau, Focus, with strongest over-indexing on Sahra Wagenknecht (23.56× the country average).

Demographically, the Red (Color) audience skews balanced with an average age of 35.9, and over-indexes on personality traits such as Spirituality, Tradition.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Red (Color) fan in Germany is balanced, around 35.9 years old, with strong Spirituality tendencies and a notable affinity for Sahra Wagenknecht.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Red (Color) profile in Germany.

Audience size
454K
in Germany
Gender
54.3%♀
45.7% male
Age
35.9
average years
Country rank
#12665
Topic in Germany
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Red (Color) fans

54.3% are female, 45.7% are male, average age 35.9.

Fig. 02

Gender split

54.3%
Female
45.7%
Male
Demographic split for Red (Color) audience in Germany
MetricValue
Female54.3%
Male45.7%
Average age35.9
Estimated audience size454,118
Fig. 03

Age distribution

Ø 35.9
average years
Age distribution of the Red (Color) audience in Germany
Age bracketShare%
16-1930%
20-2918%
30-3918%
40-4920%
50+14%
Fig. 04

Worldwide distribution

1.7%

of the worldwide Red (Color) audience comes from Germany.

Worldwide audience distribution share by country for Red (Color)
CountryShare
Italy16.1%
United States10.7%
Thailand6.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Red (Color) audience in Germany is strongest.

Fig. 05

Top regions by affinity

Red (Color) fans by region: top regions in Germany
#RegionReachAffinity×
01Baden-Württemberg~70K1.17×
02Nordrhein-Westfalen~100K1.14×
03Hessen~40K1.13×
04Berlin~20K1.09×
05Bayern~80K1.08×
06Niedersachsen~40K1.00×
07Rheinland-Pfalz~20K1.00×
08Bremen~4K1.00×
09Thüringen~10K0.96×
10Hamburg~10K0.96×
11Schleswig-Holstein~20K0.95×
12Brandenburg~10K0.95×
13Mecklenburg-Vorpommern~8K0.95×
14Saarland~5K0.94×
15Sachsen~20K0.93×
16Sachsen-Anhalt~10K0.88×
Fig. 06

Affinity by region

Affinity by region — Red (Color), Germany
0.88×1.00×1.17×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Red (Color) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Red (Color) audience
#·InterestCategoryAffinity×
01Sahra WagenknechtPolitics & Society23.56×
02ToffifeeFood & Beverages10.99×
03TagesschauMovies & TV4.37×
04Non-alcoholic beverageFood & Beverages3.86×
05Web serverTechnology & Electronics3.47×
06SWR3Music & Radio3.31×
07Kate WinsletMovies & TV3.27×
08FocusNews3.16×
09Black ForestTravel & Leisure2.97×
10Ligue 1Sports2.60×
11GMX MailInternet & Social Media2.47×
12Political scienceBusiness & Career2.46×
13RefrigeratorHome & Garden2.29×
14TransfermarktSports1.98×
15Public transportCars & Mobility1.97×
16Flower bouquetHome & Garden1.93×
17FRITZ!BoxTechnology & Electronics1.83×
18TipicoGames1.77×
19Müller (company)Food & Beverages1.67×
20Solar energyHome & Garden1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Red (Color) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Red (Color) audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE1.59×
TraditionCONSERVATISM1.53×
Convenience OrientationPREMIUM1.44×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Red (Color) audience · Rather not
TraitClusterDeviationScore
Career OrientationPOWER0.82×
SustainabilityBALANCE0.84×
Sports ActivityPOWER0.84×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Red (Color) have in Germany?

Red (Color) has an estimated audience of 454,118 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Red (Color) fans?

54.3% of Red (Color) fans are female, 45.7% are male, with an average age of 35.9 years.

03

Which brands do Red (Color) fans like most?

Red (Color) fans show strongest brand affinity for Sahra Wagenknecht (23.56×), Tagesschau (4.37×), and Focus (3.16×) over the country average.

04

Where do Red (Color) fans live in Germany?

Red (Color) fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~80K), and Baden-Württemberg (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do Red (Color) fans also like?

Beyond Red (Color) itself, the audience over-indexes on Tagesschau (4.37×), Focus (3.16×), Müller (company) (1.67×), and Transfermarkt (1.98×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in Germany

See Red (Color) audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Red (Color). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →