A data profile of the people who buy, follow and care about Joe Burrow in Mexico — modelled from more than twelve digital signal sources. Joe Burrow has an estimated audience of 252,933 people in Mexico.
The average Joe Burrow fan in Mexico is 33.2 years old, more male, and lives primarily in State of Mexico.
The audience is concentrated in State of Mexico, Distrito Federal, Nuevo Leon.
Top brand affinities include Shopping and fashion, Costa Rica, Game consoles, with strongest over-indexing on Shopping and fashion (94.33× the country average).
Demographically, the Joe Burrow audience skews more male with an average age of 33.2, and over-indexes on personality traits such as Travelling, Spirituality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 27 regions tracked by Rascasse.
The typical Joe Burrow fan in Mexico is more male, around 33.2 years old, with strong Travelling tendencies and a notable affinity for Shopping and fashion.
The key figures that characterise the Joe Burrow profile in Mexico.
34.1% are female, 65.9% are male, average age 33.2.
| Metric | Value |
|---|---|
| Female | 34.1% |
| Male | 65.9% |
| Average age | 33.2 |
| Estimated audience size | 252,933 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 36% | |
| 20-29 | 23% | |
| 30-39 | 15% | |
| 40-49 | 14% | |
| 50+ | 12% |
of the worldwide Joe Burrow audience comes from Mexico.
| Country | Share |
|---|---|
| United States | 83.3% |
| Canada | 3.6% |
| Mexico | 2.1% |
Where the Joe Burrow audience in Mexico is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Quintana Roo | ~10K | 1.93× | |
| 02 | Chihuahua | ~10K | 1.71× | |
| 03 | Nuevo Leon | ~20K | 1.58× | |
| 04 | Coahuila de Zaragoza | ~10K | 1.54× | |
| 05 | State of Mexico | ~50K | 1.49× | |
| 06 | Tamaulipas | ~10K | 1.28× | |
| 07 | Distrito Federal | ~40K | 1.23× | |
| 08 | Baja California | ~10K | 1.23× | |
| 09 | Tabasco | ~5K | 1.09× | |
| 10 | Durango | ~4K | 1.06× | |
| 11 | Baja California Sur | ~2K | 1.05× | |
| 12 | Aguascalientes | ~3K | 1.00× | |
| 13 | Jalisco | ~20K | 0.97× | |
| 14 | Puebla | ~10K | 0.90× | |
| 15 | Guanajuato | ~10K | 0.89× | |
| 16 | Morelos | ~4K | 0.84× | |
| 17 | Nayarit | ~2K | 0.84× | |
| 18 | Yucatan | ~4K | 0.82× | |
| 19 | Michoacan de Ocampo | ~7K | 0.79× | |
| 20 | Zacatecas | ~3K | 0.78× | |
| 21 | Hidalgo | ~5K | 0.77× | |
| 22 | Veracruz (state) | ~10K | 0.74× | |
| 23 | Colima | ~1K | 0.74× | |
| 24 | Campeche | ~1K | 0.72× | |
| 25 | Tlaxcala | ~2K | 0.70× | |
| 26 | Chiapas | ~5K | 0.66× | |
| 27 | Guerrero | ~4K | 0.63× |
The strongest cross-interests of the Joe Burrow audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Pokémon Trading Card Game | Games | 458.66× | ||
| 02 | Costa Rica | Travel & Leisure | 175.33× | ||
| 03 | Exfoliation (cosmetology) | Beauty & Wellness | 118.98× | ||
| 04 | Shopping and fashion | Shopping | 94.33× | ||
| 05 | Love & Sex | Kids & Family | 77.93× | ||
| 06 | Valentine's Day | Kids & Family | 70.01× | ||
| 07 | Cleveland Browns | Sports | 69.21× | ||
| 08 | Tampa Bay Buccaneers | Sports | 64.64× | ||
| 09 | Indianapolis Colts | Sports | 51.84× | ||
| 10 | Game consoles | Technology & Electronics | 43.33× | ||
| 11 | Minnesota Vikings | Sports | 41.24× | ||
| 12 | Catholic Church | Politics & Society | 25.87× | ||
| 13 | Sarcasm | Politics & Society | 25.45× | ||
| 14 | Broadcasting of sports events | Movies & TV | 25.06× | ||
| 15 | Kansas City Chiefs | Sports | 24.12× | ||
| 16 | Travel agency | Travel & Leisure | 20.04× | ||
| 17 | Mobile game | Games | 19.03× | ||
| 18 | Dentistry | Business & Career | 18.01× | ||
| 19 | El País | News | 12.10× | ||
| 20 | Banana | Food & Beverages | 11.86× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 5.72× | |
| Spirituality | BALANCE | 5.71× | |
| Risk Appetite | THRILL | 2.20× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.54× | |
| Creativity | OPEN | 0.67× | |
| Extroversion | THRILL | 0.73× |
Joe Burrow has an estimated audience of 252,933 people in Mexico, concentrated in State of Mexico and Distrito Federal.
34.1% of Joe Burrow fans are female, 65.9% are male, with an average age of 33.2 years.
Joe Burrow fans show strongest brand affinity for Shopping and fashion (94.33×), Costa Rica (175.33×), and Game consoles (43.33×) over the country average.
Joe Burrow fans in Mexico are most concentrated in State of Mexico (reach ~50K), Distrito Federal (reach ~40K), and Nuevo Leon (reach ~20K). These three regions account for the largest share of the active audience.
Beyond Joe Burrow itself, the audience over-indexes on Costa Rica (175.33×), Game consoles (43.33×), Exfoliation (cosmetology) (118.98×), and Love & Sex (77.93×) compared to the Mexico average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Mexico who actively search for Joe Burrow. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
Source: Rascasse Audience Intelligence — modeled from anonymized, multi-source behavioral signals (search, social, events), updated monthly. Data status: 09/2026.
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