A data profile of the people who buy, follow and care about Joropo in Mexico — modelled from more than twelve digital signal sources. Joropo has an estimated audience of 81,144 people in Mexico.
The average Joropo fan in Mexico is 36.8 years old, more male, and lives primarily in State of Mexico.
The audience is concentrated in State of Mexico, Distrito Federal, Jalisco.
Top brand affinities include Classical music, TV reality shows, Arnold Schwarzenegger, with strongest over-indexing on Classical music (3× the country average).
Demographically, the Joropo audience skews more male with an average age of 36.8, and over-indexes on personality traits such as Career Orientation, Spirituality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 25 regions tracked by Rascasse.
The typical Joropo fan in Mexico is more male, around 36.8 years old, with strong Career Orientation tendencies and a notable affinity for Classical music.
The key figures that characterise the Joropo profile in Mexico.
23.0% are female, 77.0% are male, average age 36.8.
| Metric | Value |
|---|---|
| Female | 23.0% |
| Male | 77.0% |
| Average age | 36.8 |
| Estimated audience size | 81,144 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 21% | |
| 20-29 | 23% | |
| 30-39 | 23% | |
| 40-49 | 22% | |
| 50+ | 11% |
of the worldwide Joropo audience comes from Mexico.
| Country | Share |
|---|---|
| Colombia | 41.1% |
| Venezuela | 27.1% |
| United States | 12.7% |
Where the Joropo audience in Mexico is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Zacatecas | ~1K | 1.15× | |
| 02 | Colima | <1K | 1.07× | |
| 03 | Campeche | <1K | 1.05× | |
| 04 | Veracruz (state) | ~5K | 1.04× | |
| 05 | Nayarit | <1K | 1.04× | |
| 06 | Baja California Sur | <1K | 1.04× | |
| 07 | State of Mexico | ~10K | 1.02× | |
| 08 | Yucatan | ~2K | 1.02× | |
| 09 | Tlaxcala | <1K | 1.02× | |
| 10 | Durango | ~1K | 1.01× | |
| 11 | Morelos | ~1K | 1.00× | |
| 12 | Aguascalientes | ~1K | 1.00× | |
| 13 | Guerrero | ~2K | 0.99× | |
| 14 | Tamaulipas | ~3K | 0.98× | |
| 15 | Hidalgo | ~2K | 0.98× | |
| 16 | Chiapas | ~2K | 0.96× | |
| 17 | Puebla | ~4K | 0.95× | |
| 18 | Chihuahua | ~3K | 0.95× | |
| 19 | Michoacan de Ocampo | ~3K | 0.95× | |
| 20 | Coahuila de Zaragoza | ~2K | 0.95× | |
| 21 | Jalisco | ~6K | 0.94× | |
| 22 | Guanajuato | ~4K | 0.93× | |
| 23 | Baja California | ~3K | 0.93× | |
| 24 | Distrito Federal | ~10K | 0.91× | |
| 25 | Nuevo Leon | ~4K | 0.89× |
The strongest cross-interests of the Joropo audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Arnold Schwarzenegger | Movies & TV | 7.07× | ||
| 02 | UNESCO | Politics & Society | 6.64× | ||
| 03 | Fishing | Sports | 3.49× | ||
| 04 | Public transport | Cars & Mobility | 3.01× | ||
| 05 | Classical music | Music & Radio | 3.00× | ||
| 06 | Singing | Music & Radio | 2.52× | ||
| 07 | TV reality shows | Movies & TV | 2.34× | ||
| 08 | Volleyball | Sports | 2.04× | ||
| 09 | Religion | Business & Career | 1.98× | ||
| 10 | MLB | Sports | 1.92× | ||
| 11 | Beer | Food & Beverages | 1.80× | ||
| 12 | Jazz music | Music & Radio | 1.80× | ||
| 13 | Nightclubs | Music & Radio | 1.77× | ||
| 14 | Reggae | Music & Radio | 1.76× | ||
| 15 | HSBC | Business & Career | 1.75× | ||
| 16 | Spotify | Internet & Social Media | 1.68× | ||
| 17 | Smartphones | Technology & Electronics | 1.66× | ||
| 18 | Anime movies | Movies & TV | 1.66× | ||
| 19 | Samsung | Technology & Electronics | 1.62× | ||
| 20 | Real Madrid Club de Fútbol | Sports | 1.55× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 4.18× | |
| Spirituality | BALANCE | 1.98× | |
| Tradition | CONSERVATISM | 1.54× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.28× | |
| Mindfulness | BALANCE | 0.37× | |
| Design Affinity | PREMIUM | 0.38× |
Joropo has an estimated audience of 81,144 people in Mexico, concentrated in State of Mexico and Distrito Federal.
23.0% of Joropo fans are female, 77.0% are male, with an average age of 36.8 years.
Joropo fans show strongest brand affinity for Classical music (3×), TV reality shows (2.34×), and Arnold Schwarzenegger (7.07×) over the country average.
Joropo fans in Mexico are most concentrated in State of Mexico (reach ~10K), Distrito Federal (reach ~10K), and Jalisco (reach ~6K). These three regions account for the largest share of the active audience.
Beyond Joropo itself, the audience over-indexes on TV reality shows (2.34×), Arnold Schwarzenegger (7.07×), Real Madrid Club de Fútbol (1.55×), and UNESCO (6.64×) compared to the Mexico average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Mexico who actively search for Joropo. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
Source: Rascasse Audience Intelligence — modeled from anonymized, multi-source behavioral signals (search, social, events), updated monthly. Data status: 09/2026.
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