Rascasse Audience Intelligence

New Orleans Pelicans Fan Demographics in United States

New Orleans Pelicans has an estimated audience of 8.5M people in United States.

#55among Basketball in United States
#91among teams in United States#349in Sports

The average New Orleans Pelicans fan in United States is 29.1 years old, more male, and lives primarily in Louisiana.

By number of fans, New Orleans Pelicans ranks #26 among the 30 NBA teams in United States — 0.6× the group median.

Its fans are 1.5 years younger than the group average of 30.6.

Compared with the other 29 NBA teams, New Orleans Pelicans fans stand out for their interest in Anthony Davis (basketball), Jayson Tatum and Russell Westbrook.

In Q3/2026, search interest was −10.3% on the same quarter a year earlier; the median across the group was +3.4%.

Interest is seasonal: March, April and December account for 46% of the year's searches, September is the quietest month.

Most fans live in Louisiana, California, Texas.

Top affinities include Victor Wembanyama, Chris Paul, Anthony Davis (basketball), with strongest over-indexing on Victor Wembanyama (17.32× the country average).

Demographically, the New Orleans Pelicans audience skews more male with an average age of 29.1, and over-indexes on personality traits such as Early Adopter Mentality, Social Media Usage.

The typical New Orleans Pelicans fan in United States is more male, around 29.1 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Victor Wembanyama.

Category: Sports · Type: Team · Subtype: Basketball

Data status: Q3/2026 · Source & method

Section 01

At a glance

Audience size
8.5M
in United States
Gender
42.4%♀
57.6% male
Age
29.1
average years
Country rank
#4224
among all objects in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Demographics of New Orleans Pelicans fans

42.4% are female, 57.6% are male, average age 29.1.

Fig. 02

Gender split

42.4%
Female
57.6%
Male
Demographic split for New Orleans Pelicans audience in United States
MetricValue
Female42.4%
Male57.6%
Average age29.1
Estimated audience size8.5M
Fig. 03

Age distribution

Ø 29.1
average years
Age distribution of the New Orleans Pelicans audience in United States
Age bracketShare%
16-2456%
25-3418%
35-4411%
45-548%
55+7%
Fig. 04

Worldwide distribution

61.5%

of the worldwide New Orleans Pelicans audience comes from United States.

Worldwide audience distribution share by country for New Orleans Pelicans
CountryShare
United States61.5%
Brazil8.5%
Canada3.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

New Orleans Pelicans fans by region: top regions in United States
#RegionReachAffinity×
01Louisiana~2M17.12×
02Mississippi~300K3.66×
03Alabama~200K1.66×
04Arizona~300K1.47×
05Texas~600K0.97×
06Georgia~300K0.94×
07Oklahoma~90K0.89×
08Maryland~100K0.88×
09North Carolina~200K0.79×
10Arkansas~60K0.79×
11California~800K0.77×
12Tennessee~100K0.77×
13Florida~400K0.71×
14South Carolina~100K0.71×
15Nevada~60K0.69×
16Ohio~200K0.68×
17Illinois~200K0.67×
18Washington, District of Columbia~10K0.67×
19Minnesota~90K0.65×
20New York~300K0.62×
21Colorado~90K0.62×
22Indiana~100K0.61×
23Hawaii~20K0.60×
24Michigan~200K0.59×
25New Jersey~100K0.59×
26Virginia~100K0.59×
27Kentucky~70K0.59×
28Massachusetts~100K0.58×
29Connecticut~50K0.58×
30Delaware~10K0.57×
31Oregon~60K0.56×
32Rhode Island~10K0.55×
33Missouri~80K0.54×
34North Dakota~10K0.54×
35Pennsylvania~200K0.53×
36Utah~40K0.53×
37New Mexico~30K0.52×
38Wyoming~7K0.51×
39Wisconsin~70K0.50×
40Alaska~9K0.50×
41Iowa~40K0.49×
42Maine~20K0.49×
43Kansas~40K0.48×
44Nebraska~20K0.47×
45South Dakota~10K0.47×
46New Hampshire~10K0.43×
47Washington~80K0.42×
48West Virginia~20K0.42×
49Montana~10K0.38×
50Idaho~20K0.36×
Fig. 06

Affinity by region

Affinity by region — New Orleans Pelicans, United States
0.36×1.00×17.12×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the New Orleans Pelicans audience vs. the country average
#·InterestCategoryAffinity×
01Victor WembanyamaSports17.32×
02Chris PaulSports16.75×
03Anthony Davis (basketball)Sports16.17×
04Minnesota TimberwolvesSports14.58×
05Memphis GrizzliesSports14.44×
06Indiana PacersSports14.16×
07Los Angeles ClippersSports13.62×
08Jayson TatumSports13.40×
09Russell WestbrookSports13.08×
10LaMelo BallSports12.89×
11Carmelo AnthonySports12.17×
12Washington WizardsSports12.11×
13Caitlin ClarkSports11.52×
14Phoenix SunsSports11.15×
15San Antonio SpursSports10.39×
16Stephen CurrySports10.16×
17Ja MorantSports9.78×
18Houston RocketsSports8.97×
19New York KnicksSports8.83×
20LeBron JamesSports4.93×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the New Orleans Pelicans audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the New Orleans Pelicans audience vs. the country average · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER1.44×
Social Media UsageJOY1.11×
Convenience OrientationPREMIUM1.10×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the New Orleans Pelicans audience vs. the country average · Rather not
TraitClusterDeviationScore
TraditionCONSERVATISM0.58×
MindfulnessBALANCE0.62×
Community OrientationOPEN0.62×
0×1.00× baseline2×
Appendix

Explore more audiences

More Basketball audiences in United States

Related rankings

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in New Orleans Pelicans over the last 12 months. Modelled, not counted; people interested in several teams count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
10/2025 – 09/2026 · updated quarterly · data status Q3/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q3/2026, rascasse.com/explore/us/new-orleans-pelicans-11235” · Methodology