A data profile of the people who buy, follow and care about Berlin in Poland — modelled from more than twelve digital signal sources. Berlin has an estimated audience of 1,506,623 people in Poland.
Berlin has an estimated audience of 1,506,623 people in Poland. 67.3% are female, 32.7% are male, average age 38.7. Top brand affinities: Sunglasses, Sportswear (activewear), Lingerie, Drop shipping, Bracelet.
Top brand affinities include Sunglasses, Sportswear (activewear), Lingerie, with strongest over-indexing on Sunglasses (1.57× the country average).
Demographically, the Berlin audience skews more female with an average age of 38.7, and over-indexes on personality traits such as Early Adopter Mentality, Career Orientation.
The typical Berlin fan in Poland is more female, around 38.7 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Sunglasses.
The key figures that characterise the Berlin profile in Poland.
67.3% are female, 32.7% are male, average age 38.7.
| Metric | Value |
|---|---|
| Female | 67.3% |
| Male | 32.7% |
| Average age | 38.7 |
| Estimated audience size | 1,506,623 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 16% | |
| 20-29 | 23% | |
| 30-39 | 24% | |
| 40-49 | 21% | |
| 50+ | 16% |
The strongest cross-interests of the Berlin audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Anne Hathaway | Movies & TV | 2.24× | ||
| 02 | Uniqlo | Shopping | 2.11× | ||
| 03 | Career development | Business & Career | 1.99× | ||
| 04 | Drop shipping | Shopping | 1.93× | ||
| 05 | C&A | Shopping | 1.92× | ||
| 06 | Mango | Shopping | 1.76× | ||
| 07 | Bedroom furniture | Home & Garden | 1.76× | ||
| 08 | Eyelash extensions | Beauty & Wellness | 1.75× | ||
| 09 | Innovation | Business & Career | 1.74× | ||
| 10 | Pandora | Fashion & Accessoires | 1.74× | ||
| 11 | Lingerie | Fashion & Accessoires | 1.68× | ||
| 12 | Amsterdam | Travel & Leisure | 1.68× | ||
| 13 | Fashion show | Fashion & Accessoires | 1.68× | ||
| 14 | Bracelet | Fashion & Accessoires | 1.65× | ||
| 15 | Sportswear (activewear) | Fashion & Accessoires | 1.63× | ||
| 16 | Sustainable energy | Home & Garden | 1.62× | ||
| 17 | Hair coloring | Beauty & Wellness | 1.59× | ||
| 18 | Sunglasses | Fashion & Accessoires | 1.57× | ||
| 19 | Wedding dress | Fashion & Accessoires | 1.53× | ||
| 20 | TripAdvisor | Travel & Leisure | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 1.59× | |
| Career Orientation | POWER | 1.54× | |
| Sustainability | BALANCE | 1.38× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 0.76× | |
| Mindfulness | BALANCE | 0.94× | |
| Risk Appetite | THRILL | 0.97× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Poland who actively search for Berlin. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Poland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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