A data profile of the people who buy, follow and care about Bicycle touring in Poland — modelled from more than twelve digital signal sources. Bicycle touring has an estimated audience of 1,900,311 people in Poland.
Bicycle touring has an estimated audience of 1,900,311 people in Poland. 45.1% are female, 54.9% are male, average age 43.9. Top brand affinities: Ski, Winter sport, Mountain bike, Cycling, Tour de France.
Top brand affinities include Ski, Winter sport, Mountain bike, with strongest over-indexing on Ski (1.92× the country average).
Demographically, the Bicycle touring audience skews balanced with an average age of 43.9, and over-indexes on personality traits such as Healthy Lifestyle, Sustainability.
The typical Bicycle touring fan in Poland is balanced, around 43.9 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Ski.
The key figures that characterise the Bicycle touring profile in Poland.
45.1% are female, 54.9% are male, average age 43.9.
| Metric | Value |
|---|---|
| Female | 45.1% |
| Male | 54.9% |
| Average age | 43.9 |
| Estimated audience size | 1,900,311 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 15% | |
| 30-39 | 25% | |
| 40-49 | 26% | |
| 50+ | 26% |
of the worldwide Bicycle touring audience comes from Poland.
| Country | Share |
|---|---|
| United States | 13.0% |
| Japan | 9.7% |
| Italy | 9.6% |
The strongest cross-interests of the Bicycle touring audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Tour de France | Sports | 2.83× | ||
| 02 | Circuit de Barcelona-Catalunya | Sports | 2.55× | ||
| 03 | Mountain bike | Sports | 2.25× | ||
| 04 | Racing bicycle | Sports | 2.13× | ||
| 05 | Ski | Sports | 1.92× | ||
| 06 | Garmin | Technology & Electronics | 1.85× | ||
| 07 | Cycling | Sports | 1.81× | ||
| 08 | Winter sport | Sports | 1.80× | ||
| 09 | Auto maintenance | Cars & Mobility | 1.68× | ||
| 10 | Hatchback | Cars & Mobility | 1.64× | ||
| 11 | Extreme sport | Sports | 1.63× | ||
| 12 | Mountain biking | Sports | 1.63× | ||
| 13 | Sports club | Sports | 1.60× | ||
| 14 | Bicycle | Cars & Mobility | 1.59× | ||
| 15 | Peugeot | Cars & Mobility | 1.59× | ||
| 16 | Driving | Cars & Mobility | 1.58× | ||
| 17 | Alpine skiing | Sports | 1.55× | ||
| 18 | Fishing | Sports | 1.54× | ||
| 19 | Motorcycle racing | Cars & Mobility | 1.54× | ||
| 20 | Wheel | Cars & Mobility | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 1.16× | |
| Sustainability | BALANCE | 0.97× | |
| Social Media Usage | JOY | 0.96× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 0.68× | |
| Travelling | THRILL | 0.71× | |
| DIY Mentality | THRILL | 0.80× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Poland who actively search for Bicycle touring. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Poland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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