A data profile of the people who buy, follow and care about New media in Poland — modelled from more than twelve digital signal sources. New media has an estimated audience of 2,270,194 people in Poland.
New media has an estimated audience of 2,270,194 people in Poland. 52.2% are female, 47.8% are male, average age 40.6. Top brand affinities: Gazeta Wyborcza, Love & Sex, LinkedIn, Innovation, Private school.
Top brand affinities include Gazeta Wyborcza, Love & Sex, LinkedIn, with strongest over-indexing on Gazeta Wyborcza (1.88× the country average).
Demographically, the New media audience skews balanced with an average age of 40.6, and over-indexes on personality traits such as Career Orientation, Early Adopter Mentality.
The typical New media fan in Poland is balanced, around 40.6 years old, with strong Career Orientation tendencies and a notable affinity for Gazeta Wyborcza.
The key figures that characterise the New media profile in Poland.
52.2% are female, 47.8% are male, average age 40.6.
| Metric | Value |
|---|---|
| Female | 52.2% |
| Male | 47.8% |
| Average age | 40.6 |
| Estimated audience size | 2,270,194 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 16% | |
| 20-29 | 17% | |
| 30-39 | 24% | |
| 40-49 | 22% | |
| 50+ | 22% |
of the worldwide New media audience comes from Poland.
| Country | Share |
|---|---|
| United States | 28.0% |
| Italy | 8.9% |
| Brazil | 7.0% |
The strongest cross-interests of the New media audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Eddie Murphy | Movies & TV | 4.62× | ||
| 02 | Valentine's Day | Kids & Family | 4.11× | ||
| 03 | Private school | Kids & Family | 3.41× | ||
| 04 | Love & Sex | Kids & Family | 3.33× | ||
| 05 | Retail banking | Business & Career | 2.44× | ||
| 06 | TV talkshows | Movies & TV | 2.41× | ||
| 07 | Innovation | Business & Career | 2.37× | ||
| 08 | ICloud | Technology & Electronics | 2.33× | ||
| 09 | Linux | Technology & Electronics | 2.19× | ||
| 10 | Gazeta Wyborcza | News | 1.88× | ||
| 11 | Viral video | Internet & Social Media | 1.85× | ||
| 12 | Breaking news | Movies & TV | 1.80× | ||
| 13 | Flightradar24 | Travel & Leisure | 1.75× | ||
| 14 | Sustainable energy | Home & Garden | 1.73× | ||
| 15 | Internet & Social Media | 1.65× | |||
| 16 | Activism | Politics & Society | 1.65× | ||
| 17 | First-person shooter games | Games | 1.56× | ||
| 18 | BNP Paribas | Business & Career | 1.53× | ||
| 19 | Cloud computing | Technology & Electronics | 1.51× | ||
| 20 | Stand-up comedy | Movies & TV | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 1.60× | |
| Early Adopter Mentality | POWER | 1.43× | |
| Spirituality | BALANCE | 1.41× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.78× | |
| Design Affinity | PREMIUM | 0.78× | |
| Pet Ownership | JOY | 0.84× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Poland who actively search for New media. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Poland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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