2nd Amendment Audience in United States

2nd Amendment logo

2nd Amendment has an estimated audience of 1,716,438 people in United States. 19.9% are female, 80.1% are male, average age 44.6. Top regions: California, Texas, Florida. Top brand affinities: Urban Outfitters, Monogram, Product design, Arrietty, Israel.

The average 2nd Amendment fan in United States is 44.6 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Urban Outfitters, Monogram, Product design, with strongest over-indexing on Urban Outfitters (14.36× the country average). Demographically, the 2nd Amendment audience skews more male with an average age of 44.6, and over-indexes on personality traits such as Patriotism, Individualism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Politics & Society · Type: Topic

Demographics of 2nd Amendment fans

Demographic split for 2nd Amendment audience in United States
MetricValue
Female19.9%
Male80.1%
Average age44.6
Estimated audience size1,716,438

Audience persona

The typical 2nd Amendment fan in United States is more male, around 44.6 years old, with strong Patriotism tendencies and a notable affinity for Urban Outfitters.

Top regions in United States

Top regions ranked by reach for 2nd Amendment in United States
RegionReachAffinity
California212,6061.13×
Texas196,1481.33×
Florida131,8641.13×
New York84,2050.88×
Illinois62,2381.09×
Georgia56,1721.06×
North Carolina55,6311.08×
Pennsylvania55,2270.96×
Ohio48,3280.91×
Michigan43,5960.97×
Arizona41,9721.2×
Tennessee40,9851.19×
Virginia40,9330.98×
Washington39,7961.16×
New Jersey34,9250.8×
Indiana32,6011.04×
Massachusetts28,8570.85×
Colorado28,0901.04×
Missouri27,9881.01×
Maryland26,8840.91×
Kentucky25,7031.19×
South Carolina25,2480.98×
Alabama24,1021.01×
Wisconsin23,8720.92×
Minnesota22,6010.92×
Nevada21,3021.28×
Oklahoma20,8121.09×
Louisiana20,4630.92×
Oregon20,4171.04×
Mississippi19,2581.36×
Utah14,6130.95×
Iowa14,2811.01×
Connecticut14,2450.83×
Arkansas13,7560.97×
Kansas13,1560.97×
West Virginia9,3061.16×
Idaho8,9161.04×
New Mexico8,7251.01×
Nebraska7,9780.93×
New Hampshire6,3370.94×
Hawaii6,1000.83×
Maine5,8890.96×
Rhode Island4,6590.85×
Montana4,5200.95×
Washington, District of Columbia4,5150.88×
Delaware3,8860.82×
South Dakota3,5740.9×
Alaska3,4830.95×
North Dakota3,3390.95×
Wyoming2,3630.93×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for 2nd Amendment audience
BrandAffinityCategory
Urban Outfitters14.36×Shopping
Monogram26.88×Home & Garden
Product design4.25×Business & Career
Arrietty20×Movies & TV
Israel2.73×Travel & Leisure
Electrolyte5.13×Health
Unique Gifts2.24×Shopping
Alaska1.57×Travel & Leisure
Emperor Entertainment Group10.88×Business & Career
3D printing2.31×Technology & Electronics
Pillow1.83×Home & Garden
UK garage4.44×Music & Radio
Embroidery Library11.68×Home & Garden
Birthday Gifts2.24×Kids & Family
Pro-Ject2.84×Music & Radio
Academy Award for Best Production Design9.89×Movies & TV
Superior Hiking Trail8.26×Travel & Leisure
JDSU1.73×Business & Career
WESH2.69×Movies & TV
Home staging2.9×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by 2nd Amendment audience
TraitClusterScore
PatriotismCONSERVATISM8.18
IndividualismJOY1.63
Need for SecurityCONSERVATISM1.49
Risk AppetiteTHRILL1.28
Pet OwnershipJOY1.27
Quality AwarenessPREMIUM1.13

Worldwide distribution

Worldwide audience distribution share by country for 2nd Amendment
CountryShare
United States88.1%
Canada1.3%
India1.2%

See 2nd Amendment audiences in other countries

More Politics & Society audiences in United States

Frequently asked questions

How many fans does 2nd Amendment have in United States?

2nd Amendment has an estimated audience of 1,716,438 people in United States, concentrated in California and Texas.

What is the gender split and age of 2nd Amendment fans?

19.9% of 2nd Amendment fans are female, 80.1% are male, with an average age of 44.6 years.

Which brands do 2nd Amendment fans like most?

2nd Amendment fans show strongest brand affinity for Urban Outfitters (14.36×), Monogram (26.88×), and Product design (4.25×) over the country average.

Where do 2nd Amendment fans live in United States?

2nd Amendment fans in United States are most concentrated in California (reach 212,606), Texas (reach 196,148), and Florida (reach 131,864). These three regions account for the largest share of the active audience.

What other brands do 2nd Amendment fans also like?

Beyond 2nd Amendment itself, the audience over-indexes on Monogram (26.88×), Product design (4.25×), Arrietty (20×), and Israel (2.73×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for 2nd Amendment. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.