4+ Audience in United States

4+ logo

4+ has an estimated audience of 1,868,496 people in United States. 54.0% are female, 46.0% are male, average age 37.7. Top regions: California, Texas, Florida. Top brand affinities: Keene, New Hampshire, WCCO-TV, Go Go's, Mathcore, Historic site.

The average 4+ fan in United States is 37.7 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Keene, New Hampshire, WCCO-TV, Go Go's, with strongest over-indexing on Keene, New Hampshire (337.78× the country average). Demographically, the 4+ audience skews balanced with an average age of 37.7, and over-indexes on personality traits such as Luxury Orientation, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 48 regions tracked by Rascasse.

Category: Movies & TV · Type: TV Channel

Demographics of 4+ fans

Demographic split for 4+ audience in United States
MetricValue
Female54.0%
Male46.0%
Average age37.7
Estimated audience size1,868,496

Audience persona

The typical 4+ fan in United States is balanced, around 37.7 years old, with strong Luxury Orientation tendencies and a notable affinity for Keene, New Hampshire.

Top regions in United States

Top regions ranked by reach for 4+ in United States
RegionReachAffinity
California234,8251.14×
Texas182,1491.13×
Florida154,6771.22×
New York125,7971.2×
Georgia62,4331.08×
Pennsylvania61,7100.98×
North Carolina60,4651.08×
Illinois59,7160.96×
Louisiana59,0152.45×
New Jersey55,2551.16×
Ohio55,0040.96×
Virginia54,5871.2×
Michigan48,6611×
Massachusetts43,1851.17×
Tennessee41,7001.11×
Washington37,7241.01×
Indiana33,5930.98×
Maryland32,7521.02×
South Carolina28,6621.02×
Missouri27,8300.92×
Kentucky26,7691.14×
Colorado26,7030.91×
Oregon23,3541.09×
Wisconsin22,7320.81×
Oklahoma21,9751.06×
Minnesota21,7190.81×
Connecticut18,2340.97×
Iowa17,8621.16×
Nevada17,4650.97×
Mississippi16,1841.05×
Arkansas15,6351.02×
Utah15,5630.93×
Kansas12,7460.87×
West Virginia9,4911.09×
New Mexico8,5850.92×
Hawaii7,3750.92×
Idaho7,1800.77×
Nebraska7,1570.76×
New Hampshire6,1360.83×
Washington, District of Columbia6,1041.09×
Rhode Island5,3150.89×
Maine5,1380.77×
Delaware4,1360.8×
Montana3,7160.72×
South Dakota3,0720.71×
North Dakota3,0520.8×
Vermont2,1050.64×
Wyoming1,9610.71×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for 4+ audience
BrandAffinityCategory
Keene, New Hampshire337.78×Travel & Leisure
WCCO-TV102.1×Movies & TV
Go Go's25.3×Music & Radio
Mathcore13.02×Music & Radio
Historic site6.27×Arts & Culture
Goop7.76×Internet & Social Media
Grinch5.79×Movies & TV
Vocal harmony6.44×Music & Radio
Google Home8.14×Technology & Electronics
Governor of Michigan7.92×Politics & Society
Nationality1.96×Politics & Society
TV Fanatic9.59×Movies & TV
Wok5.65×Food & Beverages
Fairy godmother6.29×Literature
Elsword13.61×Games
Hipster7.27×Politics & Society
JDSU2.27×Business & Career
Harlow8.61×Travel & Leisure
Israel1.53×Travel & Leisure
La Jolla6.43×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by 4+ audience
TraitClusterScore
Luxury OrientationPREMIUM1.82
Risk AppetiteTHRILL1.29
Early Adopter MentalityPOWER1.17
SustainabilityBALANCE1.16
Social Media UsageJOY1.08
ExtroversionTHRILL1.06

Worldwide distribution

Worldwide audience distribution share by country for 4+
CountryShare
Japan69.6%
United States5.2%
India3.0%

See 4+ audiences in other countries

More Movies & TV audiences in United States

Frequently asked questions

How many fans does 4+ have in United States?

4+ has an estimated audience of 1,868,496 people in United States, concentrated in California and Texas.

What is the gender split and age of 4+ fans?

54.0% of 4+ fans are female, 46.0% are male, with an average age of 37.7 years.

Which brands do 4+ fans like most?

4+ fans show strongest brand affinity for Keene, New Hampshire (337.78×), WCCO-TV (102.1×), and Go Go's (25.3×) over the country average.

Where do 4+ fans live in United States?

4+ fans in United States are most concentrated in California (reach 234,825), Texas (reach 182,149), and Florida (reach 154,677). These three regions account for the largest share of the active audience.

What other brands do 4+ fans also like?

Beyond 4+ itself, the audience over-indexes on WCCO-TV (102.1×), Go Go's (25.3×), Mathcore (13.02×), and Historic site (6.27×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for 4+. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.