4-H Audience in United States
4-H has an estimated audience of 609,567 people in United States. 58.2% are female, 41.8% are male, average age 42.7. Top brand affinities: Keene, New Hampshire, Tech News, Mathcore, Who Wants to Be a Millionaire?, Google Home.
Top brand affinities include Keene, New Hampshire, Tech News, Mathcore, with strongest over-indexing on Keene, New Hampshire (675× the country average). Demographically, the 4-H audience skews more female with an average age of 42.7, and over-indexes on personality traits such as Patriotism, Need for Security.
Category: Politics & Society · Type: NGO / Political Party
Demographics of 4-H fans
| Metric | Value |
|---|---|
| Female | 58.2% |
| Male | 41.8% |
| Average age | 42.7 |
| Estimated audience size | 609,567 |
Audience persona
The typical 4-H fan in United States is more female, around 42.7 years old, with strong Patriotism tendencies and a notable affinity for Keene, New Hampshire.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Keene, New Hampshire | 675× | Travel & Leisure |
| Tech News | 26.32× | Technology & Electronics |
| Mathcore | 18.06× | Music & Radio |
| Who Wants to Be a Millionaire? | 20× | Movies & TV |
| Google Home | 11.64× | Technology & Electronics |
| Historic site | 7.4× | Arts & Culture |
| Governor of Michigan | 7.8× | Politics & Society |
| The Historian | 16.48× | Literature |
| Urban Outfitters | 1.78× | Shopping |
| Pillow | 2.05× | Home & Garden |
| Goop | 4.38× | Internet & Social Media |
| Eurail | 16.57× | Cars & Mobility |
| Vocal harmony | 3.36× | Music & Radio |
| Throne of Glass | 5.07× | Literature |
| Fairy godmother | 5.1× | Literature |
| Unique Gifts | 1.6× | Shopping |
| Wok | 4.17× | Food & Beverages |
| Jesse Plemons | 2.18× | Movies & TV |
| Hibachi | 4.89× | Food & Beverages |
| Hipster | 5.98× | Politics & Society |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.62 |
| Need for Security | CONSERVATISM | 1.42 |
| DIY Mentality | THRILL | 1.33 |
| Community Orientation | OPEN | 1.31 |
| Pet Ownership | JOY | 1.28 |
| Family Orientation | CONSERVATISM | 1.28 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 81.9% |
| Canada | 5.7% |
| Sweden | 3.7% |
See 4-H audiences in other countries
More Politics & Society audiences in United States
- Department of Motor Vehicles (20,323,665)
- SSA (17,557,089)
- FAFSA (14,175,776)
- AARP (12,709,235)
- United States Army (12,106,369)
How to read this data
Audience size is the estimated number of people in United States who actively search for 4-H. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.