Rascasse Audience Intelligence

Adblock Plus Target Market in United States

A data profile of the people who buy, follow and care about Adblock Plus in United States — modelled from more than twelve digital signal sources. Adblock Plus has an estimated audience of 269,631 people in United States.

#5292among Brand in United States#1278in Technology & Electronics

The average Adblock Plus fan in United States is 32.3 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Wattpad, Search Engine Journal, Actor Vijay, with strongest over-indexing on Wattpad (15.73× the country average).

Demographically, the Adblock Plus audience skews balanced with an average age of 32.3, and over-indexes on personality traits such as Mindfulness, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Adblock Plus fan in United States is balanced, around 32.3 years old, with strong Mindfulness tendencies and a notable affinity for Wattpad.

Category: Technology & Electronics · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Adblock Plus profile in United States.

Audience size
270K
in United States
Gender
53.7%♀
46.3% male
Age
32.3
average years
Country rank
#51009
Brand in United States
Fig. 01

Search interest · 12-month trend

-31%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Adblock Plus

53.7% are female, 46.3% are male, average age 32.3.

Fig. 02

Gender split

53.7%
Female
46.3%
Male
Demographic split for Adblock Plus audience in United States
MetricValue
Female53.7%
Male46.3%
Average age32.3
Estimated audience size269,631
Fig. 03

Age distribution

Ø 32.3
average years
Age distribution of the Adblock Plus audience in United States
Age bracketShare%
16-1942%
20-2920%
30-3913%
40-4912%
50+13%
Fig. 04

Worldwide distribution

11.3%

of the worldwide Adblock Plus audience comes from United States.

Worldwide audience distribution share by country for Adblock Plus
CountryShare
Indonesia18.3%
United States11.3%
Japan6.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Adblock Plus audience in United States is strongest.

Fig. 05

Top regions by affinity

Adblock Plus customers by region in United States
#RegionReachAffinity×
01Oregon~5K1.48×
02Utah~4K1.37×
03Washington~7K1.30×
04Vermont<1K1.24×
05New Hampshire~1K1.14×
06North Dakota<1K1.14×
07California~40K1.12×
08New Mexico~2K1.12×
09Idaho~2K1.12×
10Wisconsin~5K1.10×
11Maine~1K1.10×
12Maryland~5K1.09×
13Minnesota~4K1.08×
14Connecticut~3K1.08×
15Alaska<1K1.08×
16Florida~20K1.07×
17Arizona~6K1.07×
18Arkansas~2K1.06×
19West Virginia~1K1.06×
20Michigan~8K1.05×
21Massachusetts~6K1.05×
22Montana<1K1.05×
23Pennsylvania~10K1.02×
24Colorado~5K1.01×
25Kansas~2K1.01×
26Missouri~5K1.00×
27Oklahoma~3K1.00×
28Iowa~2K1.00×
29New York~20K0.99×
30Rhode Island<1K0.96×
31New Jersey~7K0.95×
32Illinois~9K0.94×
33Ohio~8K0.94×
34Virginia~7K0.94×
35Indiana~5K0.94×
36Nevada~3K0.94×
37Hawaii~1K0.93×
38Kentucky~3K0.91×
39Nebraska~1K0.89×
40Texas~20K0.87×
41North Carolina~7K0.87×
42Tennessee~5K0.87×
43South Dakota<1K0.86×
44Georgia~7K0.83×
45Delaware<1K0.81×
46Alabama~3K0.80×
47Washington, District of Columbia<1K0.80×
48Louisiana~3K0.79×
49Mississippi~2K0.78×
50South Carolina~3K0.76×
Fig. 06

Affinity by region

Affinity by region — Adblock Plus, United States
0.76×1.00×1.48×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Adblock Plus audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Adblock Plus audience
#·InterestCategoryAffinity×
01Search Engine JournalTechnology & Electronics49.28×
02Knight FrankHome & Garden41.37×
03Suzuki SX4Cars & Mobility34.34×
04Kimi ni TodokeLiterature30.17×
05Actor VijayMovies & TV25.79×
06Pete's DragonMovies & TV25.55×
07PixivInternet & Social Media21.28×
08K-On!Literature17.59×
09The Sims ResourceGames17.48×
10WattpadInternet & Social Media15.73×
11Monkey (TV series)Movies & TV12.43×
12David DuchovnyMovies & TV11.99×
13Google TrendsInternet & Social Media8.07×
14MicroscopeHealth7.32×
15FlickrInternet & Social Media6.99×
16GoDaddyTechnology & Electronics6.86×
17Regular ShowMovies & TV5.95×
18YouTube MusicInternet & Social Media2.75×
19CaseyMusic & Radio2.71×
20Harry PotterMovies & TV1.53×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Adblock Plus audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Adblock Plus audience · What stands out
TraitClusterDeviationScore
MindfulnessBALANCE1.14×
SpiritualityBALANCE1.05×
ExtroversionTHRILL0.92×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Adblock Plus audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.54×
Convenience OrientationPREMIUM0.65×
IndulgenceJOY0.67×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Adblock Plus's target market in United States?

Adblock Plus's target market in United States covers an estimated 269,631 people, concentrated in California and Texas.

02

What is the gender split and age of Adblock Plus customers?

53.7% of the Adblock Plus audience are female, 46.3% are male, with an average age of 32.3 years.

03

Which brands do Adblock Plus fans like most?

Adblock Plus fans show strongest brand affinity for Wattpad (15.73×), Search Engine Journal (49.28×), and Actor Vijay (25.79×) over the country average.

04

Where do Adblock Plus fans live in United States?

Adblock Plus fans in United States are most concentrated in California (reach ~40K), Texas (reach ~20K), and Florida (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Adblock Plus fans also like?

Beyond Adblock Plus itself, the audience over-indexes on Search Engine Journal (49.28×), Actor Vijay (25.79×), Flickr (6.99×), and Regular Show (5.95×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Technology & Electronics audiences in United States

See Adblock Plus audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Adblock Plus. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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