Adblock Plus Audience in United States

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Adblock Plus has an estimated audience of 284,968 people in United States. 53.7% are female, 46.3% are male, average age 32.3. Top regions: California, Texas, Florida. Top brand affinities: Wattpad, Pixiv, Search Engine Journal, Actor Vijay, Flickr.

The average Adblock Plus fan in United States is 32.3 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Wattpad, Pixiv, Search Engine Journal, with strongest over-indexing on Wattpad (15.73× the country average). Demographically, the Adblock Plus audience skews balanced with an average age of 32.3, and over-indexes on personality traits such as Luxury Orientation, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Technology & Electronics · Type: Brand

Demographics of Adblock Plus fans

Demographic split for Adblock Plus audience in United States
MetricValue
Female53.7%
Male46.3%
Average age32.3
Estimated audience size284,968

Audience persona

The typical Adblock Plus fan in United States is balanced, around 32.3 years old, with strong Luxury Orientation tendencies and a notable affinity for Wattpad.

Top regions in United States

Top regions ranked by reach for Adblock Plus in United States
RegionReachAffinity
California37,9261.21×
Texas22,4410.92×
Florida21,8641.13×
New York16,9571.06×
Pennsylvania10,1901.06×
Illinois9,5571.01×
Ohio8,7911×
Michigan8,4121.13×
Washington8,0091.4×
North Carolina7,8000.91×
Georgia7,3980.84×
New Jersey7,1840.99×
Virginia6,6160.95×
Arizona6,5311.12×
Massachusetts5,9971.07×
Maryland5,5431.13×
Oregon5,2631.61×
Indiana5,1390.99×
Tennessee4,9950.87×
Colorado4,7821.06×
Missouri4,7751.04×
Wisconsin4,7291.1×
Minnesota4,4361.09×
Utah3,3451.31×
Alabama3,2140.81×
Kentucky3,1970.89×
South Carolina3,1410.73×
Oklahoma3,1360.99×
Connecticut3,0421.06×
Louisiana2,7740.75×
Nevada2,6970.98×
Iowa2,2460.96×
Kansas2,1090.94×
Arkansas1,9860.85×
Idaho1,6121.13×
New Mexico1,5981.12×
Mississippi1,5840.67×
West Virginia1,3541.02×
Nebraska1,2480.87×
New Hampshire1,2091.08×
Hawaii1,1650.95×
Maine1,0921.07×
Montana8891.12×
Rhode Island8080.89×
Alaska6621.09×
Washington, District of Columbia6520.76×
Vermont6131.23×
Delaware5720.73×
North Dakota4990.85×
South Dakota4670.71×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Adblock Plus audience
BrandAffinityCategory
Wattpad15.73×Internet & Social Media
Pixiv21.28×Internet & Social Media
Search Engine Journal49.28×Technology & Electronics
Actor Vijay25.79×Movies & TV
Flickr6.99×Internet & Social Media
Regular Show5.95×Movies & TV
Puella Magi Madoka Magica16.93×Movies & TV
Kimi ni Todoke30.17×Literature
Pete's Dragon25.55×Movies & TV
GoDaddy6.86×Technology & Electronics
Casey2.71×Music & Radio
David Duchovny11.99×Movies & TV
YouTube Music2.75×Internet & Social Media
Monkey (TV series)12.43×Movies & TV
Google Trends8.07×Internet & Social Media
Harry Potter1.53×Movies & TV
Microscope7.32×Health
Knight Frank41.37×Home & Garden
The Sims Resource17.48×Games
Yahoo!奇摩名人娛樂1.77×Internet & Social Media

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Adblock Plus audience
TraitClusterScore
Luxury OrientationPREMIUM2.05
Family OrientationCONSERVATISM1.6
LGBTQ+ IdentityOPEN1.37
Need for SecurityCONSERVATISM1.21
Pet OwnershipJOY1.17
Quality AwarenessPREMIUM1.13

Worldwide distribution

Worldwide audience distribution share by country for Adblock Plus
CountryShare
Indonesia18.1%
United States11.8%
Japan6.7%

See Adblock Plus audiences in other countries

More Technology & Electronics audiences in United States

Frequently asked questions

How many fans does Adblock Plus have in United States?

Adblock Plus has an estimated audience of 284,968 people in United States, concentrated in California and Texas.

What is the gender split and age of Adblock Plus fans?

53.7% of Adblock Plus fans are female, 46.3% are male, with an average age of 32.3 years.

Which brands do Adblock Plus fans like most?

Adblock Plus fans show strongest brand affinity for Wattpad (15.73×), Pixiv (21.28×), and Search Engine Journal (49.28×) over the country average.

Where do Adblock Plus fans live in United States?

Adblock Plus fans in United States are most concentrated in California (reach 37,926), Texas (reach 22,441), and Florida (reach 21,864). These three regions account for the largest share of the active audience.

What other brands do Adblock Plus fans also like?

Beyond Adblock Plus itself, the audience over-indexes on Pixiv (21.28×), Search Engine Journal (49.28×), Actor Vijay (25.79×), and Flickr (6.99×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Adblock Plus. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.