Rascasse Audience Intelligence

Pete's Dragon Audience in United States

A data profile of the people who buy, follow and care about Pete's Dragon in United States — modelled from more than twelve digital signal sources. Pete's Dragon has an estimated audience of 387,570 people in United States.

#3762among Movie / TV Show / Series in United States#7768in Movies & TV

The average Pete's Dragon fan in United States is 32.9 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Black Forest, Angry Birds, Crunchyroll, with strongest over-indexing on Black Forest (48.51× the country average).

Demographically, the Pete's Dragon audience skews more male with an average age of 32.9, and over-indexes on personality traits such as Risk Appetite, Urban Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Pete's Dragon fan in United States is more male, around 32.9 years old, with strong Risk Appetite tendencies and a notable affinity for Black Forest.

Category: Movies & TV · Type: Movie / TV Show / Series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Pete's Dragon profile in United States.

Audience size
388K
in United States
Gender
35.7%♀
64.3% male
Age
32.9
average years
Country rank
#42294
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

-15%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Pete's Dragon viewers

35.7% are female, 64.3% are male, average age 32.9.

Fig. 02

Gender split

35.7%
Female
64.3%
Male
Demographic split for Pete's Dragon audience in United States
MetricValue
Female35.7%
Male64.3%
Average age32.9
Estimated audience size387,570
Fig. 03

Age distribution

Ø 32.9
average years
Age distribution of the Pete's Dragon audience in United States
Age bracketShare%
16-1943%
20-2917%
30-3914%
40-4912%
50+15%
Fig. 04

Worldwide distribution

56.1%

of the worldwide Pete's Dragon audience comes from United States.

Worldwide audience distribution share by country for Pete's Dragon
CountryShare
United States56.1%
United Kingdom8.0%
Canada7.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Pete's Dragon audience in United States is strongest.

Fig. 05

Top regions by affinity

Pete's Dragon fans by region: top regions in United States
#RegionReachAffinity×
01Utah~7K1.76×
02Idaho~3K1.54×
03Maine~2K1.37×
04Montana~2K1.31×
05Oregon~6K1.24×
06Oklahoma~6K1.20×
07Arkansas~4K1.19×
08Alaska~1K1.19×
09New Hampshire~2K1.14×
10Vermont<1K1.14×
11Kansas~4K1.11×
12Iowa~4K1.09×
13Missouri~8K1.08×
14South Dakota~1K1.08×
15Kentucky~6K1.07×
16Nebraska~2K1.06×
17Washington~9K1.05×
18West Virginia~2K1.04×
19Tennessee~9K1.03×
20Indiana~8K1.02×
21Louisiana~6K1.02×
22Colorado~7K1.01×
23Ohio~10K0.99×
24Wisconsin~6K0.99×
25North Dakota<1K0.99×
26Alabama~6K0.98×
27Minnesota~6K0.96×
28Arizona~8K0.94×
29Mississippi~3K0.93×
30North Carolina~10K0.90×
31Michigan~10K0.90×
32New Mexico~2K0.90×
33Rhode Island~1K0.90×
34Hawaii~2K0.88×
35Pennsylvania~10K0.87×
36South Carolina~6K0.87×
37Delaware~1K0.85×
38Connecticut~4K0.84×
39Nevada~3K0.83×
40California~40K0.80×
41Florida~20K0.80×
42Texas~30K0.79×
43Georgia~10K0.78×
44Massachusetts~7K0.78×
45Virginia~8K0.77×
46Illinois~10K0.76×
47Maryland~5K0.68×
48Washington, District of Columbia<1K0.67×
49New York~10K0.62×
50New Jersey~7K0.62×
Fig. 06

Affinity by region

Affinity by region — Pete's Dragon, United States
0.62×1.00×1.76×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Pete's Dragon audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Pete's Dragon audience
#·InterestCategoryAffinity×
01Black ForestTravel & Leisure48.51×
02BehanceInternet & Social Media28.57×
03Angry BirdsGames21.36×
04International educationBusiness & Career20.00×
05SuitsupplyFashion & Accessoires20.00×
06Bordeaux wineFood & Beverages17.01×
07Chess.comSports13.03×
08CrunchyrollGames10.32×
09Richard GereMovies & TV9.36×
10WebtoonInternet & Social Media9.31×
11Taron EgertonMovies & TV8.51×
12CarGurusCars & Mobility6.82×
13BTSMusic & Radio6.70×
14David HarbourMovies & TV6.60×
15My Hero AcademiaLiterature5.97×
16CarMaxCars & Mobility3.83×
17Anime and manga fandomLiterature3.55×
18Enterprise Rent-A-CarCars & Mobility3.54×
19PokémonGames3.05×
20SupermanMovies & TV1.86×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Pete's Dragon audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Pete's Dragon audience · What stands out
TraitClusterDeviationScore
Risk AppetiteTHRILL1.53×
Urban LifestyleOPEN1.42×
Community OrientationOPEN1.42×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Pete's Dragon audience · Rather not
TraitClusterDeviationScore
IndulgenceJOY0.94×
Quality AwarenessPREMIUM0.99×
Need for SecurityCONSERVATISM1.01×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Pete's Dragon have in United States?

Pete's Dragon has an estimated audience of 387,570 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Pete's Dragon viewers?

35.7% of Pete's Dragon fans are female, 64.3% are male, with an average age of 32.9 years.

03

Which brands do Pete's Dragon fans like most?

Pete's Dragon fans show strongest brand affinity for Black Forest (48.51×), Angry Birds (21.36×), and Crunchyroll (10.32×) over the country average.

04

Where do Pete's Dragon fans live in United States?

Pete's Dragon fans in United States are most concentrated in California (reach ~40K), Texas (reach ~30K), and Florida (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Pete's Dragon fans also like?

Beyond Pete's Dragon itself, the audience over-indexes on Angry Birds (21.36×), Crunchyroll (10.32×), CarGurus (6.82×), and International education (20×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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How to read this data

Audience size is the estimated number of people in United States who actively search for Pete's Dragon. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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