Pete's Dragon Audience in United States

Pete's Dragon logo

Pete's Dragon has an estimated audience of 431,449 people in United States. 35.7% are female, 64.3% are male, average age 32.9. Top regions: California, Texas, Florida. Top brand affinities: Black Forest, Behance, Taron Egerton, International education, Kia Sportage.

The average Pete's Dragon fan in United States is 32.9 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Black Forest, Behance, Taron Egerton, with strongest over-indexing on Black Forest (30.71× the country average). Demographically, the Pete's Dragon audience skews more male with an average age of 32.9, and over-indexes on personality traits such as LGBTQ+ Identity, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series

Demographics of Pete's Dragon fans

Demographic split for Pete's Dragon audience in United States
MetricValue
Female35.7%
Male64.3%
Average age32.9
Estimated audience size431,449

Audience persona

The typical Pete's Dragon fan in United States is more male, around 32.9 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Black Forest.

Top regions in United States

Top regions ranked by reach for Pete's Dragon in United States
RegionReachAffinity
California40,6070.86×
Texas31,4270.85×
Florida24,8180.85×
New York16,7820.7×
Ohio13,0870.98×
Pennsylvania13,0290.9×
Illinois11,8080.82×
North Carolina11,6870.9×
Georgia11,4190.86×
Michigan11,0680.98×
Washington9,8001.13×
Virginia9,1860.87×
Tennessee8,8431.02×
Arizona8,4480.96×
Indiana8,1041.03×
New Jersey7,4200.68×
Massachusetts7,3930.87×
Missouri7,3401.06×
Utah6,9501.8×
Colorado6,9001.01×
Oregon6,5431.32×
Wisconsin6,3190.97×
Kentucky6,1191.13×
Oklahoma6,1041.27×
Minnesota6,0350.98×
Alabama5,8150.96×
South Carolina5,6860.88×
Louisiana5,5180.99×
Maryland5,3370.72×
Arkansas4,1591.17×
Iowa3,9761.12×
Kansas3,7631.11×
Connecticut3,6200.84×
Idaho3,5691.65×
Nevada3,5090.84×
Mississippi3,2220.91×
Nebraska2,2391.03×
Maine2,2231.44×
New Mexico2,0640.95×
West Virginia2,0511.02×
New Hampshire1,9521.15×
Montana1,4251.19×
Hawaii1,3490.73×
Rhode Island1,1420.83×
Alaska1,0941.19×
South Dakota1,0581.06×
Vermont8951.18×
Delaware8580.72×
North Dakota7700.87×
Wyoming7451.16×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Pete's Dragon audience
BrandAffinityCategory
Black Forest30.71×Travel & Leisure
Behance28.93×Internet & Social Media
Taron Egerton17.68×Movies & TV
International education11.76×Business & Career
Kia Sportage13.81×Cars & Mobility
Angry Birds10.76×Games
BTS7.66×Music & Radio
CarGurus3.45×Cars & Mobility
Anime and manga fandom3.5×Literature
Superman1.53×Movies & TV
Millie Bobby Brown3.89×Movies & TV
Suitsupply18.25×Fashion & Accessoires
Scooby-Doo2.97×Movies & TV
Gerard Butler6.81×Movies & TV
Bordeaux wine12.53×Food & Beverages
Park Shin-hye20×Movies & TV
Stranger Things2.48×Movies & TV
YouTube Music2.5×Internet & Social Media
Eurostar20×Cars & Mobility
Product Hunt20×Internet & Social Media

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Pete's Dragon audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.93
Pet OwnershipJOY1.21
Risk AppetiteTHRILL1.18
Urban LifestyleOPEN1.12
ExtroversionTHRILL1.12
Luxury OrientationPREMIUM1.07

Worldwide distribution

Worldwide audience distribution share by country for Pete's Dragon
CountryShare
United States57.8%
United Kingdom7.9%
Canada6.8%

See Pete's Dragon audiences in other countries

More Movies & TV audiences in United States

Frequently asked questions

How many fans does Pete's Dragon have in United States?

Pete's Dragon has an estimated audience of 431,449 people in United States, concentrated in California and Texas.

What is the gender split and age of Pete's Dragon fans?

35.7% of Pete's Dragon fans are female, 64.3% are male, with an average age of 32.9 years.

Which brands do Pete's Dragon fans like most?

Pete's Dragon fans show strongest brand affinity for Black Forest (30.71×), Behance (28.93×), and Taron Egerton (17.68×) over the country average.

Where do Pete's Dragon fans live in United States?

Pete's Dragon fans in United States are most concentrated in California (reach 40,607), Texas (reach 31,427), and Florida (reach 24,818). These three regions account for the largest share of the active audience.

What other brands do Pete's Dragon fans also like?

Beyond Pete's Dragon itself, the audience over-indexes on Behance (28.93×), Taron Egerton (17.68×), International education (11.76×), and Kia Sportage (13.81×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Pete's Dragon. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.