African-American history Audience in United States
African-American history has an estimated audience of 4,477,128 people in United States. 66.0% are female, 34.0% are male, average age 34.2. Top brand affinities: Historic site, Product design, Vocal harmony, UK garage, Goop.
Top brand affinities include Historic site, Product design, Vocal harmony, with strongest over-indexing on Historic site (6.73× the country average). Demographically, the African-American history audience skews more female with an average age of 34.2, and over-indexes on personality traits such as LGBTQ+ Identity, Family Orientation.
Category: Politics & Society · Type: Topic
Demographics of African-American history fans
| Metric | Value |
|---|---|
| Female | 66.0% |
| Male | 34.0% |
| Average age | 34.2 |
| Estimated audience size | 4,477,128 |
Audience persona
The typical African-American history fan in United States is more female, around 34.2 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Historic site.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Historic site | 6.73× | Arts & Culture |
| Product design | 2.12× | Business & Career |
| Vocal harmony | 4.69× | Music & Radio |
| UK garage | 5.45× | Music & Radio |
| Goop | 5.23× | Internet & Social Media |
| Fairy godmother | 7.21× | Literature |
| Guitarist (magazine) | 10.71× | Music & Radio |
| Grinch | 3.76× | Movies & TV |
| Governor of Michigan | 6.75× | Politics & Society |
| Natural rubber | 1.68× | Cars & Mobility |
| Isometric exercise | 6.63× | Sports |
| 3D printing | 1.9× | Technology & Electronics |
| Litter box | 1.57× | Pets & Animals |
| Hibachi | 5.78× | Food & Beverages |
| Harlow | 8.2× | Travel & Leisure |
| Mathcore | 5.48× | Music & Radio |
| Joshua Jackson | 3.03× | Movies & TV |
| Hipster | 6.45× | Politics & Society |
| Pro-Ject | 2.73× | Music & Radio |
| TV Fanatic | 6.72× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 2.2 |
| Family Orientation | CONSERVATISM | 1.57 |
| Luxury Orientation | PREMIUM | 1.38 |
| Sustainability | BALANCE | 1.32 |
| Urban Lifestyle | OPEN | 1.3 |
| Mindfulness | BALANCE | 1.27 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 86.4% |
| United Kingdom | 4.1% |
| Canada | 2.4% |
See African-American history audiences in other countries
- African-American history — Germany
- African-American history — United Kingdom
- African-American history — France
- African-American history — Italy
- African-American history — Spain
- African-American history — Brazil
- African-American history — Japan
- African-American history — South Korea
- African-American history — India
More Politics & Society audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
How to read this data
Audience size is the estimated number of people in United States who actively search for African-American history. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.