Agave tequilana Audience in United States

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Agave tequilana has an estimated audience of 1,905,546 people in United States. 53.2% are female, 46.8% are male, average age 39.5. Top regions: California, Texas, Florida. Top brand affinities: Keene, New Hampshire, Governor of Michigan, Grinch, Goop, Wok.

The average Agave tequilana fan in United States is 39.5 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Keene, New Hampshire, Governor of Michigan, Grinch, with strongest over-indexing on Keene, New Hampshire (675× the country average). Demographically, the Agave tequilana audience skews balanced with an average age of 39.5, and over-indexes on personality traits such as Indulgence, Convenience Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic

Demographics of Agave tequilana fans

Demographic split for Agave tequilana audience in United States
MetricValue
Female53.2%
Male46.8%
Average age39.5
Estimated audience size1,905,546

Audience persona

The typical Agave tequilana fan in United States is balanced, around 39.5 years old, with strong Indulgence tendencies and a notable affinity for Keene, New Hampshire.

Top regions in United States

Top regions ranked by reach for Agave tequilana in United States
RegionReachAffinity
California329,2101.57×
Texas229,4931.4×
Florida181,9091.41×
New York94,1830.88×
Georgia73,8791.26×
Illinois71,0881.12×
Arizona68,6741.77×
North Carolina61,8081.08×
Pennsylvania53,3050.83×
Ohio52,2990.89×
Michigan45,9590.92×
New Jersey41,3410.85×
Virginia40,3350.87×
Tennessee39,8591.04×
Washington34,8370.91×
Massachusetts33,7930.9×
Colorado33,7151.12×
South Carolina33,7111.18×
Indiana30,7690.88×
Missouri29,5470.96×
Alabama28,5971.07×
Maryland28,4640.87×
Louisiana27,5441.12×
Wisconsin24,6430.86×
Oklahoma24,2521.15×
Nevada23,7201.29×
Minnesota22,7620.83×
Kentucky21,3940.9×
Oregon21,3090.98×
Arkansas19,0531.21×
Mississippi16,1701.03×
Kansas15,4451.03×
Connecticut15,0560.79×
New Mexico14,8871.56×
Iowa14,2930.91×
Utah13,0180.76×
Nebraska10,0901.06×
Hawaii9,9171.21×
Idaho8,8240.92×
Delaware6,7081.28×
West Virginia6,0420.68×
New Hampshire4,9790.66×
Washington, District of Columbia4,8430.85×
Rhode Island4,6960.77×
Maine4,6930.69×
Montana4,2780.81×
South Dakota3,8610.88×
Alaska3,0850.76×
North Dakota3,0540.78×
Vermont2,3090.69×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Agave tequilana audience
BrandAffinityCategory
Keene, New Hampshire675×Travel & Leisure
Governor of Michigan13.79×Politics & Society
Grinch7.48×Movies & TV
Goop8.86×Internet & Social Media
Wok10.05×Food & Beverages
Nationality2.82×Politics & Society
Home construction1.76×Home & Garden
Hibachi9.56×Food & Beverages
3D printing3.08×Technology & Electronics
Google Home7.81×Technology & Electronics
Vocal harmony5.45×Music & Radio
Grace Slick9.84×Music & Radio
Unique Gifts2.58×Shopping
No Escape (1994 film)11.76×Movies & TV
Hipster9.76×Politics & Society
Cherish (group)10.39×Music & Radio
headspace8.41×Health
Fairy godmother6.3×Literature
TV Fanatic8.97×Movies & TV
Birthday Gifts2.71×Kids & Family

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Agave tequilana audience
TraitClusterScore
IndulgenceJOY1.66
Convenience OrientationPREMIUM1.49
Urban LifestyleOPEN1.46
ExtroversionTHRILL1.39
Price SensitivityPREMIUM1.3
SpiritualityBALANCE1.25

Worldwide distribution

Worldwide audience distribution share by country for Agave tequilana
CountryShare
United States67.2%
Mexico20.1%
United Kingdom2.5%

See Agave tequilana audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Agave tequilana have in United States?

Agave tequilana has an estimated audience of 1,905,546 people in United States, concentrated in California and Texas.

What is the gender split and age of Agave tequilana fans?

53.2% of Agave tequilana fans are female, 46.8% are male, with an average age of 39.5 years.

Which brands do Agave tequilana fans like most?

Agave tequilana fans show strongest brand affinity for Keene, New Hampshire (675×), Governor of Michigan (13.79×), and Grinch (7.48×) over the country average.

Where do Agave tequilana fans live in United States?

Agave tequilana fans in United States are most concentrated in California (reach 329,210), Texas (reach 229,493), and Florida (reach 181,909). These three regions account for the largest share of the active audience.

What other brands do Agave tequilana fans also like?

Beyond Agave tequilana itself, the audience over-indexes on Governor of Michigan (13.79×), Grinch (7.48×), Goop (8.86×), and Wok (10.05×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Agave tequilana. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.