All-Pro Audience in United States
All-Pro has an estimated audience of 406,659 people in United States. 34.9% are female, 65.1% are male, average age 37.2. Top brand affinities: Alaska, Governor of Michigan, Wikia, Hipster, N1 road (South Africa).
Top brand affinities include Alaska, Governor of Michigan, Wikia, with strongest over-indexing on Alaska (1.5× the country average). Demographically, the All-Pro audience skews more male with an average age of 37.2, and over-indexes on personality traits such as Quality Awareness, Risk Appetite.
Type: Team
Demographics of All-Pro fans
| Metric | Value |
|---|---|
| Female | 34.9% |
| Male | 65.1% |
| Average age | 37.2 |
| Estimated audience size | 406,659 |
Audience persona
The typical All-Pro fan in United States is more male, around 37.2 years old, with strong Quality Awareness tendencies and a notable affinity for Alaska.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Alaska | 1.5× | Travel & Leisure |
| Governor of Michigan | 3.95× | Politics & Society |
| Wikia | 1.69× | Internet & Social Media |
| Hipster | 4.66× | Politics & Society |
| N1 road (South Africa) | 1.8× | Travel & Leisure |
| Vocal harmony | 1.95× | Music & Radio |
| Home staging | 2.21× | Home & Garden |
| Urban horticulture | 1.51× | Home & Garden |
| ABC 7 Chicago | 1.69× | Movies & TV |
| Acoustic music | 1.8× | Music & Radio |
| Goop | 2.08× | Internet & Social Media |
| Fairy godmother | 2.9× | Literature |
| Wok | 2.46× | Food & Beverages |
| Grinch | 1.5× | Movies & TV |
| WESH | 1.78× | Movies & TV |
| Elsword | 5.62× | Games |
| HydraFacial | 2.73× | Beauty & Wellness |
| Jaws | 1.84× | Movies & TV |
| Graham Greene | 2.03× | Literature |
| Cherish (group) | 3.51× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Quality Awareness | PREMIUM | 1.6 |
| Risk Appetite | THRILL | 1.38 |
| DIY Mentality | THRILL | 1.36 |
| Extroversion | THRILL | 1.29 |
| Need for Security | CONSERVATISM | 1.28 |
| Luxury Orientation | PREMIUM | 1.26 |
Worldwide distribution
| Country | Share |
|---|---|
| Brazil | 67.8% |
| United States | 29.2% |
| Canada | 0.5% |
See All-Pro audiences in other countries
More audiences in United States
- Real Madrid C.F. (40,048,870)
- Golden State Warriors (37,009,341)
- Los Angeles Lakers (36,163,891)
- Chicago Bears (28,903,812)
- FC Barcelona (28,585,997)
How to read this data
Audience size is the estimated number of people in United States who actively search for All-Pro. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.